Affiliate since: 04/13/2012, Power Rank: 784

In over 2 decades of advertising promoting, and marketing I can tell you the biggest mistake I have ever made is starting an advertisement thinking about the product instead of the customer.

When you think about the product you sell points about it that are features and the packaging, and the price but the advertisement runs low on emotional satisfaction. The ES factor is what makes a viewer become passionate about the product and has them saying I have to have that.

Advertising should connect with the viewer and fill a need they have and should lead into your marketing funnel where you will build product knowledge and brand awareness and eventual trust. To do this you have to take your item and ask, "Who uses this, and what problems do they face?" and "How does our product solve those problems?" and apply that to the root of your ad.

Think Tide Laundry Detergent

Their average commercial starts with a housewife and mom with an active family and shows the stains this family gets on their clothes. They then show you the average generic cleaner leaving the stains in and then Tide getting the stains out.

The problem is Stains
The customer is MOM
The secondary problem is cleaners that don't work.
The solution is Tide, Tide with Bleach, and/or Tide Stain Remover
The picture at the end is always clean clothes happy family and happy mom.

Most people don't think about the commercial much to see how they are lead on a journey but it sticks with the inner mind and with repetition it programs our behaviors. Advertising for this must be regular, consistent, and in volume. The same crowd needs to see your advertisement 7-9 times before it begins to take hold and dozens of times to fully commit the message to long term memory. You can not do that spending $20 a month on Adsense, writing 10 ads on 10 classifieds sites and then never advertising there again unless someone joins, or by surfing sporadically instead of daily for long hours.


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In over 2 decades of advertising promoting, and marketing I can tell you the biggest mistake I have ever made is starting an advertisement thinking about the product instead of the customer.

When you think about the product you sell points about it that are features and the packaging, and the price but the advertisement runs low on emotional satisfaction. The ES factor is what makes a viewer become passionate about the product and has them saying I have to have that.

Advertising
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Affiliate since: 04/13/2012, Power Rank: 784

Persistence is the fastest path.

You can not build a team in short time, it takes time because your organization must grow deep as well as wide but there are things to keep in mind to make things easier and to have less attrition than the average affiliate.

Keeping the active PSA you have active and earning is paramount to building your team faster. These tips will help you keep the active team you have active longer.

1. Show them the money. You need to know how to generate TripleClicks sales so you are earning commissions and paying your standing order out of profits. Teach them what you learn and they too will be making money and less apt to leave.

2. Show them how to communicate properly. Teach them to use a messenger app, show them how to make YouTube Videos and do Google Plus Hangouts, and how to write follow up e-mails and coach their team. Show them the forums and AskSC and keep them in constant contact via Skype and e-mail. NEVER LET THEM FEEL ALONE.

3. Run regular performance based contest with fairly easy goals so they can see small victories that move them forward.

4. Praise them often, everyone loves a pat on the back and an at-ta-boy or at-ta-girl occasionally. If they reach a new rank, win daily grand, make the list of top sponsors, make it a opportunity to congratulate them in front of their peers.

5. Help them manage the time they have and find the time they don't think they have for their business. Everyone on planet earth waste time and most of that time we don't even think about. You order lunch for example and instead of doing mobile banking to move money from savings to checking you stop at the bank instead. You play Farmville instead of advertising while the laundry is washing.

6. Keep their eyes on their goals. Remind them to spend at least 2 minutes a day watching those 3 uploaded images of things they will do when they are successful. Have them review the smaller monthly goals and break those down to weekly goals and daily goals and show them how to reward themselves for those baby steps.

7. Teach this list to them before sending them out to recruit a team of their own.

That's my 7 steps of active downlines and it's a powerful tool.
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Persistence is the fastest path.

You can not build a team in short time, it takes time because your organization must grow deep as well as wide but there are things to keep in mind to make things easier and to have less attrition than the average affiliate.

Keeping the active PSA you have active and earning is paramount to building your team faster. These tips will help you keep the active team you have active longer.

1. Show them the money. You need to know how to
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Affiliate since: 04/13/2012, Power Rank: 784

The new member pack will not require much promotion on your part and does not change a basic rule of SFI.

You do not recruit free members and then suddenly tell them to buy something. There is no requirement that they buy any product, much less a specific product, and if you present it wrong you can get you and SFI both in legal troubles.

Instead you can casually mention in their first 10 days that the member still has time to become a Fast Track member and refer them to the page at http://sfimg.com/FT that will explain the Fast Track benefits and also the New Member Pack in a manner that conforms to the law and limits liability. Don't push them, don't sell them, just ask them if they have had a look at the Fast Track program or seen their special offer from SFI and TripleClicks then show them the page with the information.

Some will buy, most will not, because SFI members tend to join the free business because it's free to join and make money here and they didn't come here to buy anything. Personally referred TripleClicks members however are here to shop and play actions and will convert to more sales faster than SFI members becoming Fast Track members. NMP allows them to save money, earn rewards faster, and participate in the games without risk.

SFI will handle full promotion of the NMP to your PRM and PSA.
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The new member pack will not require much promotion on your part and does not change a basic rule of SFI.

You do not recruit free members and then suddenly tell them to buy something. There is no requirement that they buy any product, much less a specific product, and if you present it wrong you can get you and SFI both in legal troubles.

Instead you can casually mention in their first 10 days that the member still has time to become a Fast Track member and refer them to the
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Affiliate since: 04/13/2012, Power Rank: 784

This is going to be really easy to explain. My answer is Write down your questions, research answers for them, save them back and share what you found and any links to supporting articles and tools and share a question and answer with related resources at least once a week.

Too many people start with an expectation that they need to have more to a newsletter than this or that it should be 500+ words to be good or that the author should be an expert before they talk and train anyone. That's false and it hurts your business to hold off sending valuable tips because of some fear you may have of not being good enough.

Your people are in the same boat you were when you started at SFI.

They will have the same questions, need the same tools, and have to navigate the same pages and post to get where you are and where you are headed. Be bold, and be out in front. Learn something every day, teach something every day, and develop list of great references.

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This is going to be really easy to explain. My answer is Write down your questions, research answers for them, save them back and share what you found and any links to supporting articles and tools and share a question and answer with related resources at least once a week.

Too many people start with an expectation that they need to have more to a newsletter than this or that it should be 500+ words to be good or that the author should be an expert before they talk and train anyone. That's
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Affiliate since: 04/13/2012, Power Rank: 784

Have yourself a parable.

A Parable for those who don't know is an object lesson or story that tells your message in a way the person reading or listening can best understand. People like to see how something applies to their lives and the narrative will help to understand exactly that.

Example:

With SFI you are a business owner and you have two choices for starting your business.
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Choice One is to start it alone, go through the process finding your own way and learning as you go how to learn the things vital to your business success.

If on this path you meet failures you alone must be responsible for picking yourself back up, dusting off the ashes, and continuing on. It's a lonely road and there is constant danger because your own mind will often be your worst enemy telling you that you can't instead of showing you that you can.

Choice Two is to start your business like joining a franchise. You can accept the help of your sponsor including things like e-mail and phone support and additional training materials and business tools. They can walk with you through setting up your business and becoming profitable.

When you hit points of failure which will happen with both options you will not be alone. A call or e-mail to your sponsor will help you pick up the pieces, decide a new plan of action, get motivated, and try again. You will never be truly alone, and they will always be there to help you find the tools you need to succeed.

The forum and training areas can only go so far, in the end you need someone who understands you and can relate to your situation to help guide you. The way to get that is through constant communication with your team both upline and downline.
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Using a parable or narrative to show the positive and negative effects of a situation puts the solution on personal terms and makes it real to the recipient. There is no training tool more powerful besides personal experience itself as this will guide the person towards choosing the right path to experience while giving them that freedom to make their own choice.
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Have yourself a parable.

A Parable for those who don't know is an object lesson or story that tells your message in a way the person reading or listening can best understand. People like to see how something applies to their lives and the narrative will help to understand exactly that.

Example:

With SFI you are a business owner and you have two choices for starting your business.
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Choice
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Affiliate since: 04/13/2012, Power Rank: 784

If they have an interest in helping out with the SFI Business you can start them on small task like creating 10 new classifieds ads a day, or if they write you can set them up a blog with an ad for SFI in the sidebar and let them blog away.

The big thing to remember is you can't have 2 accounts in the same house with one signed under the other. That is called double dipping and robs someone else of a commission they are owed and another the matching VP if that second account also has a standing order and generates income.

The best idea is to work together to build one dream and figure out how to divvy the spoils when your business becomes profitable. The best thing about working with your spouse is when one is discouraged the other can lift them up and great amounts of work can be accomplished with two sets of hands that would be impossible for one.
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If they have an interest in helping out with the SFI Business you can start them on small task like creating 10 new classifieds ads a day, or if they write you can set them up a blog with an ad for SFI in the sidebar and let them blog away.

The big thing to remember is you can't have 2 accounts in the same house with one signed under the other. That is called double dipping and robs someone else of a commission they are owed and another the matching VP if that second account also has a
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Affiliate since: 04/13/2012, Power Rank: 784

If you plan to go talk to new people about your business you should get a hair cut, do your nails, put on your Sunday best and take a long hot or cold shower.

When you are dressed up or have a new hair cut you feel more confident and your body and mind will crave the extra attention as affirmation of your choices so use this natural feeling to your benefit.

You do need to know your business and be ready for questions but don't feel pressured to know everything. Fact is you will often be able to gain an e-mail address or phone number for a follow up if you have to get back to the person with an answer to their question. Too many unanswered questions is bad, but one or two big ones is often a blessing.

When you talk to the person for the first time forget that you don't know them the minute you have their name. You get their name by telling them yours. most people will reply, "Nice to meet you, I'm myname.". From then on that person is someone you know the name of, someone you have a personal connection with. They are no longer a stranger so treat them like a friend.

You would be surprised how well this works and how easy it is, just dress up nice, be ready to handle questions, don't fear what you don't know, and get to know their name and you'll be recruiting in no time.
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If you plan to go talk to new people about your business you should get a hair cut, do your nails, put on your Sunday best and take a long hot or cold shower.

When you are dressed up or have a new hair cut you feel more confident and your body and mind will crave the extra attention as affirmation of your choices so use this natural feeling to your benefit.

You do need to know your business and be ready for questions but don't feel pressured to know everything. Fact is you
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Affiliate since: 04/13/2012, Power Rank: 784

If your local is more personal than your global and online you are doing your global marketing wrong!

Just because you can physically shake a hand does not mean you can build a stronger report or better relationship with a prospect than you can in a forum or social network. In many cases you are more open with your online friends about sharing interest as they happen and more guarded with the people you see every day at work or while shopping.

Building a relationship is more important than solving a language barrier because people solve communication issues when they care about each other and see the other person cares to make an effort too. There are tools to get past languages and cultural differences, but no tool exist that can replace the relationship you must build.

Global marketing needs to be done on small scale, community by community and relationship by relationship just as you would break down your city into neighborhood and house number in local marketing.

The sooner you realize there is no difference between the two they faster your business will grow.
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If your local is more personal than your global and online you are doing your global marketing wrong!

Just because you can physically shake a hand does not mean you can build a stronger report or better relationship with a prospect than you can in a forum or social network. In many cases you are more open with your online friends about sharing interest as they happen and more guarded with the people you see every day at work or while shopping.

Building a relationship is more
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Affiliate since: 04/13/2012, Power Rank: 784

Find not less than 1 new place to advertise legally every day. Keep adding places and tracking results, and changing the items you promote until the sales end of your business is booming.

Then apply the same tactics to referring members to SFI.

This business is about duplication and all earnings are generated by sales taking place, so the best place to keep growing your mind is on niche marketing to learn to better promote the sale of goods at TripleClicks.

Advertise in 1 new place and read at least 2 training post, then share at least 1 training post on a blog or in a forum, on a social media site, or in an e-mail to your team. Keep new knowledge coming in and flowing out to others and you will soon build a following that will gladly join your business and trust you to teach them how to make money in it.

You will be confident because you are well trained and have already walked the path and learned to generate sales.

The rest of the story you have to write for yourself,
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Find not less than 1 new place to advertise legally every day. Keep adding places and tracking results, and changing the items you promote until the sales end of your business is booming.

Then apply the same tactics to referring members to SFI.

This business is about duplication and all earnings are generated by sales taking place, so the best place to keep growing your mind is on niche marketing to learn to better promote the sale of goods at TripleClicks.

Advertise
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Affiliate since: 04/13/2012, Power Rank: 784

Your business is like a pebble and you have a bucket of sand, a bucket of water, and the fear of failure. You know that a drop in the bucket of sand will not create waves, will not travel anywhere.

The sand is failure, your business stuck with no outward motion.

The water is success. Dropping the pebble in will surely create a ripple and the waves will reach the shores of success.

Fear is where you are now. Do I drop the pebble and hope it lands in the water or not drop it because it might land in the sand? The problem is you have no chance to create that ripple if you never get your pebble wet, and can not get it wet if you never drop it in a bucket.

Stop doubting, drop the pebble, get started on goals to reach the other shores and you will find both buckets suddenly filled with water and the sand washed away by the waves.
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Your business is like a pebble and you have a bucket of sand, a bucket of water, and the fear of failure. You know that a drop in the bucket of sand will not create waves, will not travel anywhere.

The sand is failure, your business stuck with no outward motion.

The water is success. Dropping the pebble in will surely create a ripple and the waves will reach the shores of success.

Fear is where you are now. Do I drop the pebble and hope it lands in the water or not
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