Affiliate since: 03/19/2007, Power Rank: 99999999 | Read Pamela's 6 other Ask SC answers

Targeting adverting to both group by making your ads reflect the things that are relevant to each group is good. I really don't think you should limit your advertising to just one group.

SFI appeals to the needs of all demographics whether it is college students looking for extra income for school expenses or retirees looking for extra income for vacations. To limit yourself to a certain demographic is limiting your income potential.

The best advise I can give you is to target your adverting to the demographic you are trying to reach but don't limit yourself to one or two demographics.




less

Targeting adverting to both group by making your ads reflect the things that are relevant to each group is good. I really don't think you should limit your advertising to just one group.

SFI appeals to the needs of all demographics whether it is college students looking for extra income for school expenses or retirees looking for extra income for vacations. To limit yourself to a certain demographic is limiting your income potential.

The best advise I can give you is to target
...more

Affiliate since: 07/05/2024, Power Rank: 99999999 | Read Nafisa's 286 other Ask SC answers

Demographic marketing deals with segmenting the population into various sections like age, income, lifestyle, gender etc. This is very useful especially when you wish to target a particular segment for a specific product. In case of SFI, we have two segments of the population and my energy would most likely be on the homemakers.

These are my reasons for choosing Homemakers. I am sure there are exceptions and unless we have statistics to prove otherwise, it would be prudent to target a Homemaker first.

1.. Youth
This is a much younger population of individuals who are less likely to be rigid in accepting a new idea in the form of owning an online business. Retired people are very careful and skeptical when it comes to investing their time on a money earning opportunity and may not be willing to take the risks that Homemakers would take.

2.. Retired
This in itself conjures up the notion that the person has worked hard through this/her life and now going back to work schedules, goals or meetings might prove to be stressful. With retirement comes in the natural aging process which we cannot ignore and this could prove to be a constraint. Therefore a Homemaker would fit into the SFI role better.

3.. Flexibility
Working from home presents a great opportunity to not only handle the day to day chores of a household but keeping you flexible enough to handle a business as well. It also provides unlimited resources at your disposal to meet at home to discuss the business without having to neglect or sideline other priorities. For young mothers, it us ideal to have time for kids and support both the home and kids effectively.

4.. Network
The age group of homemakers is undoubtedly an advantage over retired persons - there is a higher percentage of friends to talk to keeping in mind that you are able to utilize the network of friends from both the partners. Retired persons may not have that advantage if one partner has passed on. The motivation to continue to live may be an issue to working an online business may be completely irrelevant.

5.. Finances
In retirement, circumstances may not allow the individual to have sufficient financial freedom to invest in SFI as their priorities would likely shift towards making sure that there are available funds for day to day expenses, medical contingencies and other incidental expenses related to getting retired and being out of a full time job.

Having said that, being able to recruit a retired affiliate from one country may differ significantly from another country and this generalization may not necessarily apply all the time.
less

Demographic marketing deals with segmenting the population into various sections like age, income, lifestyle, gender etc. This is very useful especially when you wish to target a particular segment for a specific product. In case of SFI, we have two segments of the population and my energy would most likely be on the homemakers.

These are my reasons for choosing Homemakers. I am sure there are exceptions and unless we have statistics to prove otherwise, it would be prudent to target
...more

Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers

While like most I agree there is room to target both segments I personally aim for Home Makers more often than retirees.

I live in sunny Arizona where we get millions of winter snowbirds and many have money but many are sharing a 99 cent sandwich at the local fast food places 3 times a day. The ones that have a lot of money are more focused on the sights to see, and gatherings like bingo night, poker at the Casino, sight seeing trips etc.. The largest share of our winter visitors have owned their businesses or done so well in their careers that the last thing on their mind is anything that looks like work.

Since the 2nd largest segment sold their homes to get out from under a mortgage and bought a small RV to follow good air and affordable living simply have noting to invest money wise. They seldom have smart phones or computers and internet service is 40 more sandwiches they could buy in a month.

That leaves a small class that isn't rich but has just enough to be comfortable. In utopia this would be a large class but in reality the number who fail to plan for retirement and depend on social security outnumber those with $200,000 Wonderlodges.

While these seniors tend to know a lot of people you are most apt to find the ones with a little money to invest, net connected, and with viable skills out trading at the swap meets or doing crafts at a rec. center. They love Ebay and Amazon for selling those wares so they make a great potential market for TripleClicks and a few of them, mostly those widowed will join a program as some have said to meet people and feel useful again.

Meanwhile we have the homemaker.

Here in the U.S. despite the dwindling percentage in the middle class and threats like Obamacare to even further thin them out a large swath of our population is earning upper 5 to 6 figure salaries time 1-2 adults. They tend to reach above their current means at times and most of their struggles amount to buying the car and the house in the same year they vacationed in Brazil.

These middle age and middle class home makers are Internet Savy, have large personal and social networks, and when pressed they can find the funding to invest in a great program. Ever wonder why the average Internet Guru is 28-45 and has $30,000 or more to lose before they found their secret formula for sales and profits? It's not that all of them are lying it's that they put the right combination of persistence and investment into a business while they were learning what really worked.

WAHM is a acronym sweeping the web.

A WAHM is a Work at Home Mom, and the types of things they are doing to make millions of dollars for their families range from being a mommy blogger and sharing their craft and organizational tips and ideas, or writing self help ebooks on raising children and many have taken offline skills and adapted them to online work.

I know a woman on LinkedIn who was a college graduate with a degree in business management and accounting. Because of finding her soul mate and having 2 kids she never made it to the business world in the old fashioned way or for that matter owned a business. She is making well over 200K per year now as a business consultant and generates a lot of her awareness and new clients by writing quick reports she sells online.

Women who are looking to help earn income but have chosen to stay home with the kids are resourceful and empowered. If the husband does not make enough to let them spend a little money a bake sale, a craft sold on E-bay, or a small project earned through a connection at church can start a small empire.

When you think of mommy bloggers turned billionaires think Martha Stewart.

Our job is to get in front of these dedicated home makers and show them the ready for you business that is SFI. I guarantee they have the desire, the skills, the ability, and can create time like they held the hands of the sand man. I work with several of them that outsell me through one of my suppliers for my ECA store. They make more in one day having tea with the girls than I do in a month.

The choice is yours but I know which group has 30 years to generate the same 2 million nest egg for retirement and is not in a rush and has little need to spend the money as it comes in. The home makers seldom miss a mortgage payment and don't split 99 cent sandwiches.


less

While like most I agree there is room to target both segments I personally aim for Home Makers more often than retirees.

I live in sunny Arizona where we get millions of winter snowbirds and many have money but many are sharing a 99 cent sandwich at the local fast food places 3 times a day. The ones that have a lot of money are more focused on the sights to see, and gatherings like bingo night, poker at the Casino, sight seeing trips etc.. The largest share of our winter visitors have
...more

Affiliate since: 01/14/2013, Power Rank: 99999999 | Read Sule's 287 other Ask SC answers

Unless you have the benefit of detailed scientific research, I would recommend that you try to avoid demographics when targeting ads in SFI. However since you have limited your demographics here to two groups, I am forced to ask, why retired persons or homemakers?

I believe that the essence of any campaign ad is to get sign-ups as PSAs and to get buyers for your products. On that account and from experience, the groups which give the best results are the groups you should target. These may not necessarily be retired persons or homemakers. In SFI, it is always very difficult to know what people will do or not do. You will be making a very fundamental mistake therefore to assume that demographics like sex, age, occupation and such like classifications will cause a better response to ads than some other considerations.

In this business, my advice is and has always been, it is best to target any and everyone in your ads. That works for me and I therefore strongly recommend so to everyone. Assuming we take into account the two groups you want to target i.e.:

1. Retirees: These are people with age range 65+ mostly old.
- People who need a second income.
- People best suited for home business.
- People with technology challenges but are still capable of learning.
- People who need excitement.
- People who now live a bit of sedentary life.

2. Homemakers: These are people both young and old.
- People who have the above characteristics and more.
- People who are technology savvy.
- People who are young and ambitious.
- People who need a second income to get out of debts.
- People who need financial security.

These are the characteristics every wise marketer should take into account before targeting ads. You can see clearly that both groups have clearly common characteristics in many instances. It is therefore very difficult to prefer one to the other. Targeting both groups with the same intensity is the wisest counsel in this circumstance. If done properly, better results can be guaranteed.

I hope this answer helps? Good luck in your marketing efforts.



less

Unless you have the benefit of detailed scientific research, I would recommend that you try to avoid demographics when targeting ads in SFI. However since you have limited your demographics here to two groups, I am forced to ask, why retired persons or homemakers?

I believe that the essence of any campaign ad is to get sign-ups as PSAs and to get buyers for your products. On that account and from experience, the groups which give the best results are the groups you should target. These
...more

Affiliate since: 04/01/2013, Power Rank: 99999999 | Read Amela's 20 other Ask SC answers

This question is not very easy to answer and give the correct answer. It all depends from person to person.
Retirees are people who generally have a large amount of free time as opposed to housewives who have a lot of family and household responsibilities.
But this is not the measure. Maybe housewife has less free time comparison with pensioners but her computer skills greater than his. Maybe retiree needs more time to understand this type of business because during his lifetime he had a chance or opportunity that is given to this type of work and everything is unknown. What I personally like in pensioners to their dedication. Life has taught them that without work there is no good profits. They are ready to learn and work under the advice and guidance and can be a fantastic associates.
Many housewives are proven and in the business world. They come and do the household chores, to be with his family and to work as an affiliate and do it very successfully.
There are many such examples and it is therefore difficult to answer this question.
Therefore, my advice is do not restrict the advertising of years of gender or profession because you never know where you hide your pearl.

less

This question is not very easy to answer and give the correct answer. It all depends from person to person.
Retirees are people who generally have a large amount of free time as opposed to housewives who have a lot of family and household responsibilities.
But this is not the measure. Maybe housewife has less free time comparison with pensioners but her computer skills greater than his. Maybe retiree needs more time to understand this type of business because during his lifetime he had
...more

Affiliate since: 04/24/2014, Power Rank: 99999999 | Read Anthony's 9 other Ask SC answers

These are two separate categories of potential clients/ affiliates/ team leaders. There is absolutely no need to choose one and neglect the other group. Both have to be addressed differently

Target each group according to their perceived needs of financial security, making productive use of their time, helping others, convenience of ordering from home and getting products delivered at the doorstep, savings etc.

Building your team with active members from both these target groups will help you build a diverse team that can deliver even in adverse economic conditions
less

These are two separate categories of potential clients/ affiliates/ team leaders. There is absolutely no need to choose one and neglect the other group. Both have to be addressed differently

Target each group according to their perceived needs of financial security, making productive use of their time, helping others, convenience of ordering from home and getting products delivered at the doorstep, savings etc.

Building your team with active members from both these target groups
...more

Affiliate since: 09/05/2013, Power Rank: 99999999 | Read Cornelio's 4 other Ask SC answers

Every one can be targeted, the point is that after thier sign up, could they be active or not.

On my own experience mostly active SF Affiliates are retired persons. Due to that they have more time and most experience of attending thier SFi Business, especially that they have known lot of ECA Friends to start selling staffs in tripleclicks. That is the most advantage in SFI if you have more referal ECA.

While most of homemakers are not so serious doing thier SFI Business. They are just finders and seekers of what they think easy money.

Thousands of People are joining SFI but only 1 percent of them are lucky enough to be active and serious. Thats what i notice, so all you can do is just try to target both retired and Homemakers as they might have chance to be your downline and be active.
less

Every one can be targeted, the point is that after thier sign up, could they be active or not.

On my own experience mostly active SF Affiliates are retired persons. Due to that they have more time and most experience of attending thier SFi Business, especially that they have known lot of ECA Friends to start selling staffs in tripleclicks. That is the most advantage in SFI if you have more referal ECA.

While most of homemakers are not so serious doing thier SFI Business. They
...more

Affiliate since: 05/06/2013, Power Rank: 99999999 | Read Lawal's 156 other Ask SC answers

Thanks for asking the question?

On who is the better demographic to target in any ads; you must have understood why you had to paste the ads. Both homemakers, retired or teenager may have find the ads useful only if you had done enough explanation directing your point to individual

No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.

The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers either retired or homemakers whom you intend to pursue. Once you have that information, you’ll have a much better chance of capturing those customers for your business.

Know when where to paste your ads to capture the very targetyou need. Know where adults are gathered, know where teens are gathered and what captures thir attentions.

But to tell who respond better will be the young homemakers. Young people want to advance their course, build better business, give better attention than retiree who maybe thinking about grand kids and retirement payment

HOPE IT HELPS
less

Thanks for asking the question?

On who is the better demographic to target in any ads; you must have understood why you had to paste the ads. Both homemakers, retired or teenager may have find the ads useful only if you had done enough explanation directing your point to individual

No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

I think each of them could be good target!



I don’t really think it’s a question of group age!



**The Surprising Demographics of Who Shops Online and surf the WEB.



Here’s some of the most important research about who shops online:



• The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.



• Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by. But 22% of men made a purchase on their Smartphone last year, compared to 18% of women.



• Those consumers aged 18 to 34; remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.



• Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That's about even with their share of the overall U.S. population.



• Online shoppers tend to live in households with higher than typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.


It's very essential for retailers to know who their potential customers are online in order to market effectively.


Good Luck!






less

I think each of them could be good target!



I don’t really think it’s a question of group age!



**The Surprising Demographics of Who Shops Online and surf the WEB.



Here’s some of the most important research about who shops online:



• The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

I personally find that my ads work best when I target a group that I'm in, whether it's science fiction fans, game-lovers, or fellow writers because I can find a rapport with my audience. When I build rapport with my audience, they will open up to my suggestions, and in doing so, they will accept my words, which means they will be ready to sign up, go to my TripleClicks store, or whatever else.

If you're a homemaker, reach out first to other homemakers.
If you're retired, reach out first to other retired persons.
If you're both, reach out to both.
If you have other types of interests reach out to others who also have those interests. The best thing about that is that you will reach cross-sections of people that other affiliates might not consider.
less

I personally find that my ads work best when I target a group that I'm in, whether it's science fiction fans, game-lovers, or fellow writers because I can find a rapport with my audience. When I build rapport with my audience, they will open up to my suggestions, and in doing so, they will accept my words, which means they will be ready to sign up, go to my TripleClicks store, or whatever else.

If you're a homemaker, reach out first to other homemakers.
If you're retired, reach
...more