There are many reasons why affiliates join and leave and I would like to list some of the main reasons for their premature departure from the program. This will help us understand better how to retain them.
Why do they leave?
1. They do not understand how "points" are converted into "cash"
2. Those international affiliates whose primary language is not English, have difficulty comprehending the concept of building a team and how that will generate an income. The rest of the details is irrelevant for them. It seems too much of a chore to find out more.
3. For some who are looking to receive immediate benefits, are disappointed that this scheme is not a quick-rich one where you can rely on a monthly income when you have no job.
4. It is common for affiliates to join without having any support from the Sponsor and they feel let down. They believe that it is the responsibility of the Sponsor to guide them. It is a psychological set-back for them to be in business and not have a supportive Sponsor.
How do you retain your new affiliates?
This is very similar to having customers. Getting customers is probably easier than retaining them (where you must work harder). Joining new affiliates and recruiting them is probably a lot easier than retaining them to become active in the team.
You have to follow simple rules and these are defined by your personal commitment to SFI.
- Communicate with your affiliates, be there for them even if they do not need help;
- Build a relationship with your affiliates, develop trust and show your progress to them;
- Do not assume that they are capable - ask if they need assistance;
- Provide them with information that will help them make decisions regarding their business
- Go the extra mile. Help also means boosting their morale, confidence and giving them incentive to move forward.
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There are many reasons why affiliates join and leave and I would like to list some of the main reasons for their premature departure from the program. This will help us understand better how to retain them.
Why do they leave?
1. They do not understand how "points" are converted into "cash"
2. Those international affiliates whose primary language is not English, have difficulty comprehending the concept of building a team and how that will generate
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