Attraction Marketing and SFI can go hand-in-hand, but ONLY if you have a great grasp on both.
What is wonderful about SFI is its structure. Within all the training, SFI Basics, Launchpad, etc..., you have, at your fingertips, step-by-step instructions and links to use. Why that is so great is is makes utilizing Attraction Marketing that much easier. Why, you may ask? Well of course you're asking... this is your question after all.
If you look at Attraction Marketing as "Educational Marketing" I believe it is a bit easier to understand how to use it.
We live in a world where if we have a question we whip out our phones and say things like "ok, Google" or "Hey Siri" ask our question and there it is. We use the "Wiki" our "Echoes" or any other techie toys, but one thing we do not do is grab an Encyclopedia or hit the Library any longer. So, simply put... We are ATTRACTING customers or prospects to us because they are looking for answers to their questions.
Now, what you need to do is develop content that answers their questions before they are asked. Does this make sense yet?
This is done in 7 steps according to WikiHow:
1. Become A Trusted Educator or Adviser to your readers
2. Begin Educating or Teaching
3. Use the Internet to Answer your Reader's Questions
4. Create Multiple Forms Of Content
5. Leverage / Do It Once
- If you create good and valuable content you can write it once and leave it (barring any
changes)
6. More Insight, Less Data
7. Be Creative... Provide Advanced Content
- Media, Youtube Videos
Finally, the answer to your question. SFI is too large to explain it all at once. My suggestion would be to do a "series" of Micro Topics like "How to Use The Reassignment Tool". Then I would use verbal instructions combined with links to SFI, screenshots maybe and / or a youtube video of the actual process.
Used correctly, with proper SEO... you should do well. Great and difficult question.
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Attraction Marketing and SFI can go hand-in-hand, but ONLY if you have a great grasp on both.
What is wonderful about SFI is its structure. Within all the training, SFI Basics, Launchpad, etc..., you have, at your fingertips, step-by-step instructions and links to use. Why that is so great is is makes utilizing Attraction Marketing that much easier. Why, you may ask? Well of course you're asking... this is your question after all.
If you look at Attraction Marketing as "Educational
...
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