Americans annually spend nearly $226 each for Easter-related merchandise; yet these figures are just the tip of the iceberg as many non-Easter-related companies use the holiday as a springboard for other promotions: rebrands, special spring sales, and more. That is to say, you don't have to sell chocolate bunnies to cash in on Easter. What you do need, however, is a powerful Easter marketing strategy that helps you get noticed and motivates customers to take the next step in the purchasing process. For your inspiration, here are some creative Easter marketing ideas you can use to promote your TripleClicks products and business this Easter.
1. Send an 'Easter egg' direct-mail postcard
Postcards are perfect for reaching a well-targeted audience with a special offer that audience is likely to respond to. You can print die-cut postcards in the shape of Easter eggs to promote your offer. If you want to drive foot traffic to your location, include a special code on each Easter egg postcard; when customers visit your brick and mortar site, they can enter their code to see if they've won a prize.
2. Host an adult Easter egg hunt / Sponsor a kids' Easter egg hunt
There are plenty of egg hunts to go around for the kids; you can host an adult egg hunt instead. Place plastic Easter eggs throughout your store, each containing a special prize, discount percentage, or funny tip. This marketing incentive can bring throngs of customers to your retail store in a single afternoon.
3. Send Easter greetings
Send Easter greeting cards to your best customers, and include a personal hand-written note in each. Doing so will help customers feel special and appreciated, which leads to long-term customer loyalty. You might even consider placing a special Easter gift or discount in your greeting cards to reward your best customers on Easter.
4. Easter basket bundles
Customers love convenience, and you can make easy sales by bundling several stand-alone items into special Easter gift baskets for kids, parents, spouses, and others. Make shopping easy for your customers and find a way to sell items that don't move as quickly in one fell swoop.
5. Give away Easter celebration host booklets
Many of your customers will be hosting Easter celebrations for friends and family this year. You can market an eBook that offers tips, tricks, advice, and inspiration for hosting the perfect Easter celebration. Make the content accurate and valuable, and customers will view you as an authority resource for party planning. You can even pepper the content with your own products and services to help customers understand why buying from you will help make their Easter celebrations even better.
6. Market Easter cookbooks
In the same vein, you create/market Easter cookbooks featuring popular and traditional Easter recipes. Recipe booklets to market to your customers, and don't forget to promote your own products and services within. Since you're marketing cookbooks on Easter, you might even want to add some spring, summer, or BBQ grilling recipes to make your cookbooks relevant longer and earn more exposure for your cookbook product page promotions.
7. Market Easter egg stickers
Market a few batches of fun stickers meant to be placed on Easter eggs and market them to customers this Easter. Your stickers should feature fun Easter themes – chicks, bunnies, pastel colors, and more – as well as your logo. This is a great way to demonstrate customer appreciation while simultaneously increasing brand awareness.
8. Facebook Easter photo contest
Invite your Facebook fans to submit their favorite Easter photos, then promise a prize to the winning entry. Ask your other fans to vote for the best photo, then give away something really cool to keep fans happy and interested. You'll also get to promote your products and services along the way.
9. Charity food trade-in
You can ask customers to bring in non-perishable food items to donate to your local food pantry. In return, you can offer a discount coupon. For many, Easter is a time to be thankful for the sacrifices made by others; asking your customers to donate food gives them a way to appreciate abundance and help those in need, all the while earning a coupon. Of course, you'll be able to collect customer data for future marketing and have an opportunity to land instant sales.
10. Easter grab bags
Do you have a lot of small products that don't seem to be moving as well as you'd like? Easter represents a great opportunity to sell them. Bundle three or four smaller items in grab bags, staple them shut, then sell them for a low price – just enough to make a profit. Also include an entry form for the chance to win a big prize. When customer purchase a grab bag, they get an entry; after the bags are all sold, you draw the winner.
11. 'Easter basketing'
Give your customers a cool way to dress up Easter gifts by offering “Easter basketing” at your retail location. When customers purchase items, offer them the opportunity to purchase an accompanying basket. If they do, add in some Easter grass, a ribbon and a bow, and they'll be ready to present their gifts right away – no wrapping required! Take the work out of Easter gift-giving with free “Easter basketing.”
12. Easter Themed Website.
This does what it says on the tin. It will appeal to a certain amount of people and customers will stay on the website as it has a nice holiday theme.
As you can see, there are many creative ways you can give your Easter marketing on Tripleclicks efforts a creative and attention-getting spin. When you're creative with your Easter marketing, you won't only command customer attention, you can also generate tons of positive PR for your SFI business.
Getting customers to your store isn't always about price or even selection; and even if it is, you have to get the word out about your Easter promotions if you want to attract customers – and, of course, generate excellent response rate that leads to sales and the ultimate goal: profits. If you can promise customers a unique experience and a great time while you're at it, you're sure to be a hit this Easter.
less
