Good day Sara,
Email campaign is a marketing tool that can be used to showcase your business, or product of your company to a group of people via email.
To do an Email campaign, we must have our contacts of both existing customers as well as our prospects. The case being that we want our existing customers to be well updated on new products at the same time focusing on our prospects by displaying the products features, characteristics and advantages.
Safelist and traffic exchanges are good ways to get more people for your Email campaign.
Designing an Email campaign for SFI thay is safe and abides by the Affiliate Agreement rules, we have to consider the following:-
1. The Subject Line:- The subject line should be eye catching to make prospects intrigued in reading your Email. For instance, you can talk about an offer with a limited time frame to be viewed e.g Limited Offer Sales at Tripleclicks.com. A prospect would be interested in viewing the product that is for sale at Tripleclicks as the subject needs to catch the attention of the reader.
2. Email should be automated:- The Email you are sending out should be automated as you are sending mails to a group of people. If they are to respond, you cannot possibly do it manually as it could be very tiresome reading bulk emails especially if you had updated information on your personal website or blog and you dropped your Email. With the Email being automated, you are able to respond to everyone that sent an email instantly.Make sure that each autorespond e-mail has several links for more information on a product as this is will gauge their interest and determine how to keep marketing to them.
3. Email Personalised:- The Email we send to our existing customers should be personalised. Your customers would feel appreciated that they were recognised and that would excite them to read your Email.
4. Content:- Content should be in plain, kept short and simple for ease of understanding. Information should be communicated gradually to prevent information overload from our existing and prospective customers.
5. Set up Contact Information Capture Forms:- It's easy to add forms to your website or blog to allow visitors to give you their contact information, such as e-mail address, name and phone number.
6. Monitor Results :- Once per month, look at reporting (metrics) to see which e-mails are more effective and have a higher rate of opening as well as click-
through. Use the lessons learned to build your next campaign. It's important to know how your list is responding to the e-mails that you send. If you aren't getting a good click-through response, the problem is either the quality of your message or the topic. Test a few e-mails with your top customers to see what they respond to and what they don't respond to.
In summary, using an Email campaign is important for one's business as it attracts propects to your personal website where they can see the products displayed, make enquires and fill out the capture forms if they see anything of interest to them. Also, with the tool to monitor our email ad and know what email campaign is effective, it will help reduce the cost on the ineffective email campaign and concentrate on the effective ones.
Hope I was able to help.
All the best
less
Good day Sara,
Email campaign is a marketing tool that can be used to showcase your business, or product of your company to a group of people via email.
To do an Email campaign, we must have our contacts of both existing customers as well as our prospects. The case being that we want our existing customers to be well updated on new products at the same time focusing on our prospects by displaying the products features, characteristics and advantages.
Safelist and
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