How can I help ensure that my affiliates read all the exciting and important SFI announcements?
Let me tell you what I do and give you an example: -
1. I contact ALL my affiliates as a group as best I can.
I contact my whole team with at least one weekly TeamMail and with at least three weekly Stream Posts.
The TeamMail also goes to their private email address that they gave SFI when they joined so there is a chance that they will receive these even if they don’t log into their SFI homepage. But there is no guarantee that they will actually read them.
Stream Posts only appear on their SFI Homepage so they will not even get the chance to read them unless they login and review their “Stream” tab.
And I contact personally by email and/or E-Card those on my movers tab at least twice a month.
2. What do I write about?
I firstly bring the SFI News item to their attention in a Stream Post. But I don’t repeat the news.
Instead I refer to the news item in an enthusiastic way.
I give them the link to the news item,
I give them the link to the FORUM discussion about the news items.
Then I mention what I think the most beneficial thing is about that news item.
Here’s an example of one of my Stream Posts: -
‘ "CSA Rewards!"
Did you read about the new “CSA Rewards Program” introduced by SFI on February 11?
Read it here: -
http://news.sfimg.com/2016/02/11/introducing-csa-rewards/
And check out the Forum discussion about it here: -
https://www.sfimg.com/forum/thread?id=40273&pg=1
This is a fantastic new way to build your team of CSAs!’
3. I always write my weekly Stream Posts before I write my weekly TeamMail and then I refer to my Stream Posts in that week’s TeamMail too. In this way I am trying to link everything that I write to them about together and hopefully that will encourage them to read everything that I send them.
But I don’t repeat my Stream Post either – rather I add to it. Again by highlighting the benefit of the news item. I write something different. And I usually also ask a question at the end – as a way of trying to prick their interest and prompt a response.
In the above example of the CSA Rewards Program this is what I wrote about it in my TeamMail that week: -
“And my third post was to bring your attention to the new “CSA Rewards Program.”
This is a real WINNER for us all. A way you can build your CSA team just by doing your NORMAL work in SFI. Please read the news item AND the Forum discussion about it.
What I wish to know is this: - How many additional FREE CSAs do you think you will receive this month under this new program?”
4. I try and write “up-beat” and enthusiastically about SFI. I try and let my passion and excitement shine through.
5. Please remember, I treat each SFI News item differently. So I play with this format a bit to make it appropriate to the particular news item.
6. And I ALWAYS am asking them to ask questions if they don’t understand something.
7. Why do I use this approach? I do it this way because I am trying to teach my team how to find things in SFI and when they do to read it for themselves. I do not want to treat them like babies. I want them to develop the skills they will need to succeed in SFI.
Does any of this work? I don’t know. But I have noticed that sometimes I see that an affiliate who has been inactive for some time suddenly logs in again and does something. I’d like to think this is evidence that my efforts are working.
Let me finish by saying that I am always trying to think of new ways and better ways to communicate with my team. This is a dynamic situation. My thinking is changing all the time about what I think I should do in any given situation.
I am hoping that my passion, excitement, and commitment will encourage my team members to “get aboard the SFI Express” soon.
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