Physiologically men and women think differently and this is evident in the decisions that they make whether it is buying a television, a car, a home or day to day groceries. There is a definite thinking process that goes into the decision to invest in a product or a venture.
Risk Factor
Highlight to the prospect that this is a long term investment opportunity which has minimal risks involved. It is a well established online business that is not likely to go bust so their investments are safe.
Target Group
Affluent people mix with those that have money so instead of trying to get 1 person to join, get 5 of his/her friends to join together. When prospecting make sure that you invite a group to your presentation. This has to be an offline recruitment method because you cannot tell who has money and who has not online unless you start discussions before recruiting them.
Level of Investment
For a person who has money to invest, $40 for a Standing Order (SO) would probably be little or insignificant to invest. Talk about this as a minimal investment (optional) and do not pressurize them to inject more capital than the initial SO. Make it clear that once they are settled in, they learn how the system works, they can always invest more.
Talking about the online store can influence them to add a few more products to their SO.
I find that usually people who have the money to invest are probably very wary of schemes that may not bring in the desired returns. It is important that you explain that this is a long term investment and the rate of return will also depend on them.
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Physiologically men and women think differently and this is evident in the decisions that they make whether it is buying a television, a car, a home or day to day groceries. There is a definite thinking process that goes into the decision to invest in a product or a venture.
Risk Factor
Highlight to the prospect that this is a long term investment opportunity which has minimal risks involved. It is a well established online business that is not likely to go bust so their investments
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