There are number of reasons why people are not yet comfortable with online purchases and payments:
- Many consumers don’t trust the Internet because of scams, fraud, virus, malware, identity theft, etc.
- One of the top concerns for shoppers why they’re afraid to shop online is about the authenticity of online stores. They can’t be sure that they’re dealing with a real store.
- Shoppers tend to be skeptics when they have to pay for their purchases and having to wait days or weeks to get the product.
- Credit Cards/PayPal account information could be stolen.
- Shoppers don’t like to give out personal information.
- Other countries are lagging behind in terms of technology and apparent lack of enforcement or payment mechanisms.
What could be done to get people involved in becoming comfortable with online purchases and payments?
- In countries where digital technology is taking its shape, it is vital for ECAs in engaging consumers online to recognize and understand the digital consumers’ underlying needs and tastes for crafting an effective communications approach.
- In countries lagging behind the digital technology, you may have to refer people to their local ECAs through the LocalPay Directory. Provide them with TC Terms & Conditions, Privacy Policy and ECA Rating, License type (TCurrency/Basic). They could even pick up the product with the “Will Call” option. By doing this, you’re establishing the credibility and giving them their first impression of TripleClicks. Location is still important, of course, and many buyers prefer to purchase from sellers whose physical stores are near enough so customers can seek product support if necessary.
- In the case people are concerned about a financial commitment to a product they have not yet received. One way to combat this fear is by offering free returns, but you need to make sure they know the details.
Do you give money back or is the returned item awarded store credit? How will the shopper complete a return if they need to? These are answers a worried shopper will want to know.
- One way to combat fears of credit card insecurity is with an alternative form of payment. Instead of credit card, let people know that PayPal is an international accepted way of payment method. Giving shoppers the option to use another payment method besides credit cards is important in attracting people who might be afraid of making online purchases. This is especially true if you are planning to target international markets.
- The concern over personal data is usually because people fear that the information will be sold to external sources or they are worried their email will be spammed. To establish trust direct them to TripleClicks Privacy Policy.
Conclusion:
Employing the steps above will help you in getting people involved and active regardless in which countries they live to be comfortable with online purchases and payments.
less
There are number of reasons why people are not yet comfortable with online purchases and payments:
- Many consumers don’t trust the Internet because of scams, fraud, virus, malware, identity theft, etc.
- One of the top concerns for shoppers why they’re afraid to shop online is about the authenticity of online stores. They can’t be sure that they’re dealing with a real store.
- Shoppers tend to be skeptics when they have to pay for their purchases and having
...
more
