More and more people are going online to search for information. Your website could be one of the most valuable tools in providing what people are looking for such as products, making money online, etc. You could set up your website to serve those needs particularly people who are interested in home based business to supplement their income. You’ll need targeted website traffic to make sure that your website is generating quality leads. Just to make sure we are on the same page, leads are your prospects leaving behind email address or detailed contact information as they visit your website.
If you want your website traffic be transformed into SFI sign ups, you need to take into consideration the following points:
-
Generally before you even start generating your traffic, you need to make sure that your website is loading faster, your landing page is well optimized and you have tested your website in regards to speed and performance with some great tools, which are available online for free trial. As a SFI business owner, these are important aspects for getting the traffic on your website.
You can’t allow your visitors to wait too long for your website to load, because they don’t want to waste their time and you don’t want to miss a chance of getting traffic. So you need to keep in mind on all the above parameters to make things easier for you. The greater the loading speed of your website, the less will be your website traffic. As a rule of thumb, the website loading time should be between 3-4 seconds.
- Optimize leads generation from your website.
You want visitors to your site who are interested in home based business. What would best motivate them to leave their contact information behind? What methods of communication will they prefer? (Email, Phone). What is your system for handling your new leads once they come in? These are all important questions that must be considered during the pre-sign up stage.
Basically there are two types of leads that you can capture using your website:
1. Email Leads
Gathering email addresses for an email newsletter is one of the simplest and most effective ways to gather new leads. It is an excellent strategy because it provides a very low barrier to entry, and will be utilized by many visitors. These leads typically include an email address and nothing more and require an email marketing program.
2. Contact Leads
Leads generated through a contact form usually come with the advantage of including a lot more information than just an email address, but can be far more difficult to gather. These leads are highly valuable though and certainly worth striving for. Leads generated this way are far more likely to actually turn into sign ups over a simple email address.
Email marketing is one of the best online marketing tools available to those who use it right. While it doesn’t usually lead to an immediate sign up, it does allow you to develop a trust relationship with leads over time. It is the slow and steady approach, but very viable. Contact form leads are extremely valuable and more likely to turn into SFI sign up, but they are harder to get. A tiered approach is highly recommended that focuses first on email leads and second on the contact form leads.
- Make your website lead conversion friendly.
1. Generate inbound traffic.
To gain leads, you need to bring people to your website, and that is what inbound is all about. Traffic can be generated in many ways. Some common tools include targeted inbound content through a blog, Google Adwords, referral sites, good SEO practices, and submitting your site to online directories and aggregation sites. This step involves a lot of moving parts, but should take care of getting someone to your site.
2. Simple, clear navigation, big, bold headlines that set up clear expectations.
Your navigation should be well considered and easy to use, but that’s not all. You should build your navigation in a way that leads your prospect to your primary goal, to become SFI sign up. Put things in their expected place. Contact forms should be easy to find, and if you’re offering newsletter subscription, it should be easily accessible.
3. Make it obvious and valuable.
Make sure you are clear about what you want your prospects to do once they get to your website. Sometimes we make big assumptions about what our audience/prospects understand, but many times we are taking a lot for granted. You need to convey the facts and be crystal-clear about it. Include SFI BY THE NUMBERS and Testimonials in your website. They’re powerful combination in bringing interest and inspiration for your visitors. To complete your lead capture system, make an irresistible offer to your prospects such as free E-book, TC Gift cards or even TCredits Welcome.
- You want your prospects to sign up and be their sponsor. How do you accomplish this?
Now that your site is perfectly tuned to generate new leads, you will need to have a good system for handling them and converting them to SFI sign up. If you plan to actively capture leads, plan to actively utilize them with an email marketing program which allows you to track your leads.
1 Include a contact number on your website home page.
2. Include Opt-in form on homepage
Having an opt-in form on the front page is always helpful. It helps to enhance the conversion rate. When your prospects visit your website, like your offer, immediately they will submit their details.
3 Implement the forms on every page
To make easier for people to connect with you, the leads form must be on just about every page of your site. Make your form frequent with less number of fields so that users can easily submit their details within no time. As you advertise the SFI home business opportunity, use powerful lines for describing it.
To sum it up:
The prospect has little or no knowledge about your site or your SFI business opportunity offer. In order to convey your message to your prospect, you must ensure that your most important information is accessible in a simple, easy-to-understand manner. In other words - simple, clear navigation, big, bold headlines that set up clear expectations.
The prospect is actively seeking information about a particular home based business. Identify precise prospect intentions on every page of your site and then build each page around these intentions. This means that you must consider every single element (and especially every link) on these pages, all while maintaining a laser-focus on the prospect’s intentions.
less
