The Affiliate Profile was designed partly to give sponsors a heads up on the profile of members in order to guide them and assist them using the information provided. However, I personally do not place too much emphasis on it because new members may not be aware of the importance and hence just complete them without due diligence.
In any case, for the benefit of those who complete them with due diligence, some aspects of it may be necessary to look at and to be used in assisting new members to get to a good and smooth start. Some of the information that may assist sponsors to tap into it and to process it for helping their PSAs is as follows:
1. Experience
The part that requires the stating of experience in this type of business may be used to determine a novice and an advanced member. With information regarding a starter in online business or marketing, a sponsor may rightly assume and anticipate that the member may be confused and overwhelmed by the information in front of him or her, so a sponsor may choose to immediately forward a simplified version of a work plan for the affiliate to follow, especially in understanding the basics and training materials. Your goal here is to reduce the initial confusing that discourages new members from progressing and thereby reducing opt outs.
The experienced or advanced members may be more interested from the beginning, on the technical aspects of sales and sponsoring and after the initial welcome pleasantry; the sponsor may begin to direct these group of affiliates on how to engage in these activities.
2. Reason for starting an SFI business.
Another useful and important information is the reason the affiliate puts down for joining SFI which may vary with different affiliates. Some are to earn second income, some for retirement financial security, some to do sales or develop an active downline or to open a store or to generally improve standard of living etc. As you can see, these different reasons require different approaches on how you need to develop these members. You may want to generalise, teaching them the various ways to earn but specifically concentrating on their preferences or you may start to touch on their preferences first to maintain the momentum and gradually diversify to other areas.
In conjunction with these, you may also have a clue as to the area in SFI they are most and least interested from the Affiliate Profile, in order to specifically mention it in your initial contacts and also promise to follow up with them, make sure you do.
3. Do you have any physical store?
This is straight forward as you need to prepare this affiliate on understanding the benefits of the ECA program and how to process registration.
4. What is the thing you feel you need most to make your SFI business successful?
Watch out for those who fill in More Capital (money) because they may require assistance on what to invest in and how to invest in order to generate income and a good return on investment. Consider developing team building and sale skills set of this group of affiliates and at the same time, let them be aware that it is not a get-rich-quick program, but that it may take some time to get a reasonable return, depending on hard work and determination.
5. Marketing methods for building SFI business?
In most cases the methods chosen will give an indication of their areas of competence or strength, so you need to immediately acknowledge it in your initial correspondences to them, so that they will be rest assured you know their preferences and promise to assist them through the way, concentrating on their strength and improving their areas weakness.
6. Monthly Investment
Here the affiliate is required to state the minimum monthly investment potential and there will be nothing wrong to mention the benefits of investment capital but that they are not required to by SFI, only if they decide to, in order to facilitate their success and make the time spent worthwhile and qualitative.
In conclusion, I must point out that the aim here may not be to bamboozle your new team members with the details of these, but to subtly acknowledge them in your initial contacts just to give them confidence that you are interested in helping them achieve their goals or interests. However, in your mind this information is what you are going to focus on in developing these members, but as pointed out earlier, the information in the Affiliate Profile may just be an exercise on the part of new comers and in order to get the best information out of it, you may need to remind them to constantly update their profiles as they forge ahead and understand the usefulness of providing up to date information in their affiliate profiles.
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