"How can I use a PSA's Affiliate Profile to help him or her get off to a good start and become successful in SFI? "
Observing the profile is a good starting point to get a general idea of what an affiliate expects to get out of joining the SFI program. Now what happens if the affiliate does not fill out the profile information completely? Than you might need to focus more on your movers and their needs, and how that information relates to what they want out of the SFI program.
The focus should be on the top performers, that is, less push, and more of a pull type marketing campaign strategy. Pull your movers since they are gaining traction within the program, and try not to push your none-movers when they are on brakes.
Just being a translator of the program will better serve the success of your movers. As far as the none-mover are concerned, keep putting crucial information in their hands, in the form of weekly emails, at some point they will find a use for that information.
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"How can I use a PSA's Affiliate Profile to help him or her get off to a good start and become successful in SFI? "
Observing the profile is a good starting point to get a general idea of what an affiliate expects to get out of joining the SFI program. Now what happens if the affiliate does not fill out the profile information completely? Than you might need to focus more on your movers and their needs, and how that information relates to what they want out of the SFI program.
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