Affiliate since: 10/01/2013, Power Rank: 99999999 | Read Nimo's 381 other Ask SC answers

When advertising SFI/TripleClicks, you have something to tell the world.

The world however (internet, newspaper, flyers, posters, radio etc..) is full of people like us, all shouting out messages about our own news/products/jobs etc. There is so much competition for the consumer/clients attention that if we want to standout and be read or heard, we have to be innovative and be very clever about our message and how we deliver it.

People don't have the time to listen or read long worded advertisements. The content and the wordings of the advertisement must therefore be brief and contain the following:

1. An attention grabber. This is something, statement that would grab the reader or listeners attention and the wording must create sufficient interest for the prospect to continue onto the next stage.
2. A brief statement of what you are offering. This is the next stage. Be brief eg - 'operating own business from home' etc..
3. A reason why they should have it. Again be brief about it telling them how they will benefit from it.
4. A call to action. This is what your prospect should be doing now, the next action. Tell them what to do eg - 'go to (website)' 'complete this for to sign up' etc.. Direct them to your gateways.

The whole idea is to grab their attention, tell them what you are offering, the benefits to them
and what they are to do if they want to take advantage of your offer. You cannot afford to loose their interest, so be brief and don't have wordy advertisements.


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When advertising SFI/TripleClicks, you have something to tell the world.

The world however (internet, newspaper, flyers, posters, radio etc..) is full of people like us, all shouting out messages about our own news/products/jobs etc. There is so much competition for the consumer/clients attention that if we want to standout and be read or heard, we have to be innovative and be very clever about our message and how we deliver it.

People don't have the time to listen or read
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Affiliate since: 12/31/1969, Power Rank: 99999999

Less information is better. Here's why...

Marketing professionals say you have at most 7 seconds to catch a viewers attention, or they will move on.

A successful ad will contain just 4 key elements;

1. An attention grabber
2. A brief statement of what you are offering
3. A reason your viewer should have it (lifestyle enhancement)
4. A call to action

If you look at the advertising campaigns run by successful businesses, they try to catch your attention with a bold statement, an evocative image, or maybe a question. That first element will determine whether or not the viewer reads the rest of the ad, so make it as attention-grabbing as you can.

Once you have their attention, briefly describe what you are offering, and the impact it can have on their life. Not just more money, but a stress-free retirement, or greater freedom, etc. Then ask them to do something (subscribe to a newsletter, visit a gateway, or whatever).

The truly successful marketers will also tell you that your ad should be a filter, not a magnet.

You do not want everyone signing up.

You only want people looking for a serious business opportunity to sign up, so stay away from promises of instant success or wealth, and focus on the long-term benefits of becoming an affiliate. Again, only provide enough information to whet their appetite, and a way for them to learn more.

The marketing aids provided by SFI have been developed by professionals who know what is needed. If you are looking for wording to use in text ads, try reviewing the banner and post-card ads, and use the same type of wording they use.

Keep it simple.


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Less information is better. Here's why...

Marketing professionals say you have at most 7 seconds to catch a viewers attention, or they will move on.

A successful ad will contain just 4 key elements;

1. An attention grabber
2. A brief statement of what you are offering
3. A reason your viewer should have it (lifestyle enhancement)
4. A call to action

If you look at the advertising campaigns run by successful businesses, they try to catch
...more

Affiliate since: 08/29/2012, Power Rank: 253 | Read Jacqueline's 83 other Ask SC answers

Great question.

In my opinion, I think that you could provide less information, but...with great details.

Be creative, but at the same time, you want to Attract attention and than you would want Action to be taken.

Be Direct and Honest and to the Point, no sugar coating is needed.

Certain advertising gives you an limited amount of space and others will give you an unlimited amount of space.

Use this space very wisely and get right to the point of your message no matter how much space that is available to you.

With more space, you could add one or two bits more of information that would add some gusto to want one to take immediate action to your ad, but don't overwhelm them with too much information.

By creating adverts in a way to Attract Attention and than wanting your readers to take immediate Action would create a better outcome for your advertising campaigns.

Sometimes, Less information can have more meaning and understanding, than More information creating confusing and boring information.

I think that you do not want to give too much information, for this could cause someone to stop reading and move on to the next ad.

Good Luck

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Great question.

In my opinion, I think that you could provide less information, but...with great details.

Be creative, but at the same time, you want to Attract attention and than you would want Action to be taken.

Be Direct and Honest and to the Point, no sugar coating is needed.

Certain advertising gives you an limited amount of space and others will give you an unlimited amount of space.

Use this space very wisely and get right to the point
...more

Affiliate since: 11/29/2011, Power Rank: 101 | Read Gliceria's 402 other Ask SC answers

Many advertising guru in our business are unanimous in saying that less is best when it comes to advertising.

And the saying that less is more is very effective if you use very catchy and interesting words that describe what you are promoting.

Depending on the purpose of your ad, you will use short keywords that will stand out.

One such ad I saw years ago that really caught my eye and interest and stayed with me till now was: “This one’s for you”. I saw it everyone, on TV, on the newspapers, magazines, etc. It is about a new football team called “The Swans”- Notice the clever use of sound? Nothing else was written on the ads. I ended up being a fan of The Swans since then! I think the ad was very clever!

Prepare your advertising campaign by doing research so that you will know what works and what to avoid.

Your ads should address people’s needs/problems. With a clever play on words, or pun, you can arouse great interest in your readers and may produce great results.

I can think of one such phrase, “Fatten your purse!” may arouse the interest of those who are looking for ways to earn extra income.

Good luck! You now have the luxury of choosing the best advice from the answers given you.

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Many advertising guru in our business are unanimous in saying that less is best when it comes to advertising.

And the saying that less is more is very effective if you use very catchy and interesting words that describe what you are promoting.

Depending on the purpose of your ad, you will use short keywords that will stand out.

One such ad I saw years ago that really caught my eye and interest and stayed with me till now was: “This one’s for you”. I saw
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Affiliate since: 01/14/2013, Power Rank: 488 | Read Sule's 287 other Ask SC answers

What determines what you put in your ad is where you are placing it and the message you want to convey. It is therefore not a clear-cut thing to simply say put a little information or plenty of information. If you are advertising online particularly on free sites, you are severely restricted to the number of words the site will admit from you. That clearly determines the amount of information you can provide. You may not really have much of a choice about how much information you can provide because of these restrictions. What really matters is be sure that your message is captivating enough and conveys all the information you want to put across no matter how short the message is.

Any and every ad is designed to grab as much attention as possible. If you use pictures or banners, you need fewer words to grab maximum attention because of the pictorial effects of pictures/banners. Even if you use test ads, the fewer the words the better for attention-grabbing purposes. Most people look at ads and from the images they are attracted to take a closer look. The attention span of many people is also very short. For such people, the smaller the ad information, the better.

All told, I believe it is better to provide less information in your ads for reasons adduced above. That is what is more result-oriented and most effective.

Hope this answer helps!

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What determines what you put in your ad is where you are placing it and the message you want to convey. It is therefore not a clear-cut thing to simply say put a little information or plenty of information. If you are advertising online particularly on free sites, you are severely restricted to the number of words the site will admit from you. That clearly determines the amount of information you can provide. You may not really have much of a choice about how much information you can provide because
...more

Affiliate since: 06/20/2011, Power Rank: 99999999 | Read Emily's 28 other Ask SC answers

Good question!

When you go shopping, what grabs your attention...look and think about what I just ask. You will be surprised.

You must get their attention and how you do that is find out what they are looking for, what they need, then fill that need and bingo! you have a new recruit.

If you cannot fill their need, you might as well quit wasting your time and theirs...

You don't fill their need with a bunch of words about how great we are....you find what they are looking for and address your presentation from that point.

EXAMPLE: If I approached you trying to sell you baby diapers, and you had no babies, you would not be interested. The same goes for the prospects you are trying to find...don't advertise in places where people are looking to meet boyfriends or girlfriends, look for people who are looking for work, people who are out of work, people who are retired, stay at home moms, college students, etc. the list can go on and on..you get my drift...

Give them a short intro...something snappy, something that will get their attention. Look in the marketing area of SFI and you will find plenty of short snappy things to say..keep it simple, is the key...whet their appetite...so that they want to hear more...then you settle in for the details, but first you have to get their attention.

An old farmer once went out to plow his fields, he grabbed a 2 x 4 and hit his mule up side the head, his son ask why did you do that, he said son, you have to get his attention first, then he will do what you want him to.

I don't suggest a 2 x 4 but I do suggest you get their attention immediately, if not you will lose them immediately!

Happy Hunting.
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Good question!

When you go shopping, what grabs your attention...look and think about what I just ask. You will be surprised.

You must get their attention and how you do that is find out what they are looking for, what they need, then fill that need and bingo! you have a new recruit.

If you cannot fill their need, you might as well quit wasting your time and theirs...

You don't fill their need with a bunch of words about how great we are....you find what
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Affiliate since: 12/31/1969, Power Rank: 99999999

Generally with Advertising - Less is More

Advertising is generally used to arouse interest and enter potential contacts into a sales or registration process be it online or offline.

A lot of advertiser make the mistake of trying to explain everything on an add the same size as a business card.

What you really want is the person to click and continue to the next part of the sales process.

So sell the carrot which includes strong emotional Headlines and content.

Your choice of words and how much time is spent researching what your potential contact really wants or needs will give you a much better Return On Investment than long descriptive content.

Your first question is what do I want to achieve with the ad, i.e. do you want more PSA's or more Tripleclick sales - whilst we all would love more of both - these 2 factors require different advertising messages.

As an example, For PSA sign ups - your content needs to focus on a point of difference that is believable and quantifiable. Remember people mostly act out of a need or desire to avoid a particular situation. Therefore your message needs to provide the end benefit of what your offering and how this is ny different than the other 20 million other offers advertised online.

For product sales your focus will be more price and convenience, now both price and convenience are both features, so remember the golden rule - Sell Benefits - which will require you to be able to put yourself in your customers shoes and ask yourself what will be the benefits of purchasing from you really amount to - a few examples might be
"With the money you save you could buy ......" or "by

"Ordering Here will save hours searching online for the best price - guaranteed"


Finally - Remember the Newspaper Mogul's catch cry - Headlines Sell Papers
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Generally with Advertising - Less is More

Advertising is generally used to arouse interest and enter potential contacts into a sales or registration process be it online or offline.

A lot of advertiser make the mistake of trying to explain everything on an add the same size as a business card.

What you really want is the person to click and continue to the next part of the sales process.

So sell the carrot which includes strong emotional Headlines and
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

In this case less is definitely more.

If you decide to read something and I put a book in front of you as well as an advert full of information - which one are you going to pick?

Where ever you advertise - put yourself in the reader's position. if I can use myself as an example. I would take a magazine or newspaper and only read what I am interested in. As for the adverts - there's a few things that will make me look at an advert. This is also the case of online adverts.

1. Colour - if it is my favourite colour or a bright colour it would peak my interest.
2. A picture - something cute or bold or out of the ordinary / unique will catch my
eye.
3. Bold Words, short effective sentences that leaves no question about what the advert
is promoting.

Even if you get all of the above right - the moment I see words like: EASY MONEY. BECOME A MILLIONAIRE IN 5 MINUTES A DAY etc, I smell a rat and I won't investigate it as a possibility for me to make money - so DO NOT lie in your ads. it will come back to bite you.

Unless you are very good at making up good ad slogans and catchy phrases I would suggest you use the marketing tools SFI provides for our use. Remember - they've been around a lot longer than us, they made mistakes and learned from it and what they us was designed and improved through trial and error - so we get the advantage of their experience. Why would we want to make our own mistakes?
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In this case less is definitely more.

If you decide to read something and I put a book in front of you as well as an advert full of information - which one are you going to pick?

Where ever you advertise - put yourself in the reader's position. if I can use myself as an example. I would take a magazine or newspaper and only read what I am interested in. As for the adverts - there's a few things that will make me look at an advert. This is also the case of online adverts.

1.
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Affiliate since: 08/26/2012, Power Rank: 99999999 | Read Dr Sudhanshu's 155 other Ask SC answers

Tricky question indeed. I would suggest a Ad with less or more info depending on where I am publishing.

1. Short Ads on Traffic Exchanger, PTC etc.
These are the places where people join only for generating credits or making money. The amount of time they need to stay on your Ad is usual in the range of 10 to 20 seconds. So , It is very much unlikely that they will go through a long info you have provided in your Ad. I suggest you to provide a short however, extremely precise Ad containing all the major benefits of the business. You can choose points like number of sign up everyday for example.

2. Long and Descriptive Ad for places like Blog and Article Marketing.
These are places are great to describe your business at a large scale. People visit these pages when they are i need to review any particular business or searching for a guide towards starting their business. These are very often caught through the search engines and hence, have high chance to be clicked. You must write everything about your business here with all your benefits. Be sure you have optimized your Ad with repeating your searchable key words as many times as you can.

Hope it helps out your cause.
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Tricky question indeed. I would suggest a Ad with less or more info depending on where I am publishing.

1. Short Ads on Traffic Exchanger, PTC etc.
These are the places where people join only for generating credits or making money. The amount of time they need to stay on your Ad is usual in the range of 10 to 20 seconds. So , It is very much unlikely that they will go through a long info you have provided in your Ad. I suggest you to provide a short however, extremely precise Ad containing
...more

Affiliate since: 06/05/2014, Power Rank: 99999999 | Read Abe's 168 other Ask SC answers

Hi Alma,

It is always better to give as little as information
on your advertising for few reason, also
If you look SFI swipes they are short and sweet.

Here are two examples.

Worried about the economy?

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a second paycheck with
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We got 'em!

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for turning small businesses into BIG paychecks:

Also in different way if you look new movies trailer
They show you a clips of best and exciting part of the
Movie.

Why is that?. for one the purpose is psychologically to create
curiosity in human mind to go and look what you offer, if
you tell them a lot you finished the purpose even before you
start.

And second people are not that patient to go on and on
And read half or full page of your information.

Even just for these reasons it is better to have as little as
Possible.

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Hi Alma,

It is always better to give as little as information
on your advertising for few reason, also
If you look SFI swipes they are short and sweet.

Here are two examples.

Worried about the economy?

Lose those worries by adding
a second paycheck with
Strong Future International.
Get started FREE.

We got 'em!

Powerful secrets, tips, tools, and techniques
for turning small businesses
...more