This is a very good question and I have a very good answer for you - you can't really. People are curious by nature. When told not to do something it is human nature to rebel. So the grass always looks greener on the other side of the fence. Affiliates have to mature into professionals and then it will be clear to them that no other business opportunity could possibly do more for them than SFI.
This said, your support and guidance is going to be central to building loyalty and branding. What do Fortune 500 companies do to differentiate themselves and hedge in their target market? First and foremost is quality support. In SFI this means, you need to position yourself in the minds of your network as an expert. You have to be a good leader. Even so, you don't have mind control over your network.
However, when they have concerns, you should address them. I try to answer all of my emails within 24 hours. 99% of the time I do this. As your network grows, it can be challenging. But 24 to 48 hours is very doable. Be an awesome sponsor. Provide your network with all they need to succeed and help them when they are willing to follow your guidance. You can't help people who refuse to follow your recommendations.
Consequentially, I don't worry about whose joining what . . . if they ask me I tell them to focus on building your SFI business foremost. It takes a concentrated effort to produce extraordinary success in SFI. When success doesn't come as quick as most affiliates want it to, they go looking for other programs to join. It's not a matter of someone specifically targeting 'your affiliates' . . . since they don't know them or you from a Cockatoo!
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This is a very good question and I have a very good answer for you - you can't really. People are curious by nature. When told not to do something it is human nature to rebel. So the grass always looks greener on the other side of the fence. Affiliates have to mature into professionals and then it will be clear to them that no other business opportunity could possibly do more for them than SFI.
This said, your support and guidance is going to be central to building loyalty and branding.
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