You must first decide what purpose your business card will serve. Usually a business card is intended to be a reminder of a conversation held between the one who gives out the card and the one who receives it. The conversation may be remembered or forgotten, so the card must have enough information on it to jog the memories.
It needs to be business-like, attractive, but should stand out in a bowl of business cards. The use of color, texture, size, shape, thickness, all contribute to eye-catching quality. It must include:
--Your personal, professional name, not something Skeeter or Buzz unless that is the only name you ever give when asked.
--Your business's name
--Contact information--Phone numbers to which you are willing to accept business calls
--e-Mail addresses you will check often for business purposes
--Office or Home address
--Just a few words seeding a curiosity about the business, giving a few clues of what it is about. Jogging the memory of a past conversation about the business.
This card does not attempt to tell all. It is not the approach, but the precursor to the follow-up. It is plain and simple, elegant and specific, cute and sassy, eye-catching and intriguing. You take your pick. Have fun, but come up with a quality product.
The other kind of business card, the one that seems to loom big in the minds of most of those who have answered this question, are not really business cards, at all. Look at some of these answers and tell me how one can go about putting all that information on a simple 1 3/4" x 2 3/4" card, even using both sides with letters large enough to read.
This type of card lends itself more to being a post card or promotional insert or brochure. And while it has much information about SFI/TC and the affiliate business, it doesn't tell all, but instead leaves the reader thinking he knows all about the business and does not feel the need to contact the business owner. This card may be mistakenly used to introduce the business rather than remind the prospect of what he heard.
Unless the business owner really understands the purpose of the materials he hands out, he may not only be wasting his money, but wasting prospects to his business.
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You must first decide what purpose your business card will serve. Usually a business card is intended to be a reminder of a conversation held between the one who gives out the card and the one who receives it. The conversation may be remembered or forgotten, so the card must have enough information on it to jog the memories.
It needs to be business-like, attractive, but should stand out in a bowl of business cards. The use of color, texture, size, shape, thickness, all contribute to eye-catching
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