When communicating with my downline, is it best to use the SFI email utility or my own email? What is the most effective?

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241 votes
Francis Oppong, Aff (Colorado, US) Top Author Forum Guru 11/7/2012 4:58 pm
Affiliate since: 06/16/2012, Power Rank: 99999999 | Read Francis's 42 other Ask SC answers
For me SFI Group messaging tool in your Genealogy is very powerful especially if you need to do more selective mailings or expand beyond just PSAs or CSAs.
YES you can always use the affiliate snapshot to always reach out to your team individually when the need arises but the most effective way to drive duplication is through quality and regular communication with your team using the CSA,PSA and Genealogy Mailer.
It saves you time getting your message across in instances where you have
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159 votes
Scott Laing, EA (Alberta, CA) Top Author Forum Guru 11/7/2012 3:57 pm
Affiliate since: 01/30/2010, Power Rank: 150 | Read Scott's 63 other Ask SC answers
When you use the SFI email utility, it also goes to the affiliates team mail, so you get the benefit of both. It is all I use, unless an affiliate sends me an email directly.

Using the SFI email utility at least every week also ensures you get the 30VP for sending weekly support messages to your downline.

Also, the SFI emails provides information at the bottom of each email regarding opting out provisions if an affiliate wishes to do that.

The SFI email utility
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108 votes
Williams Ford, Aff (Georgia, US) Top Author Forum Guru 11/7/2012 5:45 pm
Affiliate since: 07/26/2007, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
While using your SFI mailer is sufficient, you can maintain a separate list of active affiliates by using your own business email. Communication with your down line should always have an objective. You are the team leader so you need to set the expectation for your entire network of active affiliates. No matter how effective your communication method, 50% of your affiliates will not respond or show any concern. This is not a reflection on you but rather a reflection of them.

That
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90 votes
Jody Ferris, Aff (Australia) Top Author Forum Guru 11/7/2012 3:59 pm
Affiliate since: 10/14/2012, Power Rank: 99999999 | Read Jody's 1 other Ask SC answers
Hello Kelly

It's best to use your SFI email as it never gets lost and appears in your SFI Message Manager. You can view all your 'Sent' SFI emails really easily by selecting 'Sent Messages' from the List box which has the default text 'Inbox' written in it from your SFI Message Manager. Also the Affiliates you have sent the message to will see an Alert message on their SFI Affiliate Centre page.

65 votes
Annette Hird, Aff (Australia) Forum Guru 11/7/2012 4:30 pm
Affiliate since: 10/28/2010, Power Rank: 99999999 | Read Annette's 6 other Ask SC answers
I always use the SFI team mail to send out my weekly messages however I do include my personal email address in all my correspondence so my team members can email me directly if they wish.
56 votes
Chris M, EA (Quebec, CA) Top Author Forum Guru 11/7/2012 5:38 pm
Affiliate since: 08/11/2010, Power Rank: 378 | Read Chris's 16 other Ask SC answers
This is a great question, and the truth is both are very important!

The SFI mailer is important to get a message across to a multiple specific downline, you can use your filters to really get your message to a specific group of people....plus you get your 30vp every week for supporting your downline, very important!

BUT! Your own email is important to send a more personal, quality email to one specific affiliate, in your own personal email you can include your affiliates name,
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44 votes
Oseloka Ilondior, Aff (Nigeria) Top Author Forum Guru 11/7/2012 10:31 pm
Affiliate since: 07/19/2020, Power Rank: 99999999 | Read Oseloka's 38 other Ask SC answers
I believe you should use both. The two communication methods are not meant to be a substitute for the other but to compliment each other. It's the reason you have both options. For instant, you only have the email information for your PSAs and CSAs and therefore can only communicate with your other downline through the SFI email utility if you want the email to get to their email box.

The SFI email utility is important and convenient too especially when you consider how you can communicate
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43 votes
, () Top Author Forum Guru 11/7/2012 4:12 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
The SFI utility sends to their e-mail under "corporate" on your behalf, so either way is good. You should also have their e-mail so if you send to their e-mail directly, make sure you're not hitting their spam tools by using the wrong keywords and always try to whitelist their email as well in case they email you back keep THEIR email from hitting YOUR spam tools. There are tools you can use that will help you to not use the words that cause emails to be caught by spam busters, so do your
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37 votes
Hal G, Aff (Michigan, US) Top Author Forum Guru 11/7/2012 6:54 pm
Affiliate since: 10/28/2009, Power Rank: 435 | Read Hal's 14 other Ask SC answers
When communicating with your downline, a best practice is to USE A COMBINATION of your own email along with the SFI Genealogy Mailer features.

First of all, when using the Genealogy Mailer, you accumulate points as you are allowed 30 VP each week for the utilization of this tool. Also, you can communicate with different groups within your team, PSAs, CSAs, geographic groups, various generations, etc. The important part of this feature is that weekly communications to your team are important.
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31 votes
, () Top Author Forum Guru 11/7/2012 5:14 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I would use sfi mail as you have a better chance of reaching someone, sometimes if you aren't white listed ,you message may get lost in a spam folder.
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