My site produced a little over 70 SFI signups in January 2016, and a few TripleClicks members.
I did hardly any work on my site in January.
By "work" I mean writing and adding more content.
My site's traffic comes mostly from Google - from search results on page one of Google. One of the most important things for me to do is to increase traffic to my site. With more traffic I'll get more SFI and TripleClicks signups. The second most important thing is to improve my click through rate.
1. How Does One Increase Traffic to One's Site?
There are many ways to increase traffic to one's site, one of which is using social media websites where once can leave links to one's site. The problem here is that one needs to be quite active on those sites, and have a large group of friends or followers on those sites. This takes a lot of time.
Another problem with social sites is that the link you left to your site gets pushed further down when you post new things on your social site pages or profiles. You have to keep updating your pages with new links (or the same links again). You also have to spend considerable time interacting with your friends and followers, so that they will from time to time bother to interact with your pages, and hopefully click or share your links.
If you enjoy using social media websites, have a large group of friends or followers on those sites, and have the time to interact on those sites, then using social media websites can be a good way to get more traffic to your site.
My favorite way to increase traffic to a site is through on-page SEO (Search Engine Optimization). It may take time to set up, but can become a set-and-forget way to get traffic to one's site, leaving time over for concentrating on one's SFI business. I proved this in January by writing and adding only one new page for my site in January, yet still got over 70 SFI signups in January.
Write (or purchase) lots of content for your site, regularly. Each page should consist of quite a few words - more than 300 words would be good., more than 400 would be better.
Do some keyword research and learn a little SEO, and then use keywords and SEO.
Learning SEO can be as simple as installing an SEO plugin on your CMS (Content Management System) site - preferably a WordPress-powered CMS site. Use a plugin that has colored buttons that tell you if you have used good SEO for all aspects of the SEO of a page. If the buttons are not green, these plugins actually tell you what to do to make your buttons green. Do those edits to your page, to turn all buttons green, and then you'll know that you have applied good Search Engine Optimization techniques to that page.
2. How To Improve Your Click Through Rate
a) Your site's content should relate to what's in your SFI or TripleClicks ads. If somebody visits a site to read some information about dental health, and there are two ads on the page - a dental health ad and an ad about golf - which ad do you think they are more likely to click? Ok, maybe the golf ad if it's an ad about what to do if a golf ball hits you in the teeth, but I think you know what I mean.
b) Don't make it difficult for people to find your SFI and TripleClicks links and banners. Keep links and banners high up on your pages, and have your links underlined or in a different color to the rest of the text.
c) Keep track of how many clicks the links and banners are getting. If some links and banners are getting more clicks than others, replace or move the position of the ones that are not getting many clicks.
Conclusion
These are the basics of building a successful blog or website that's purpose is to get people to click the ads on it, or to get people to fill in a form on it to subscribe to a newsletter. Cover the basics (increase traffic and improve Click Through Rate) and the rest will follow.
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