Both offline and online searches should be part of a methodical and comprehensive effort for identifying the best places to advertise SFI. Their combination will ensure greater success for our advertising efforts.
Offline advertising should be grounded on intimate knowledge of the local markets, their cycles, customers' buying motives, as well as the most effective and most popular media we can use as support for our advertising campaigns.
Offline advertising include radio, television, print advertising through daily newspapers, weekly publications, and other specialized advertising print. All the above is likely to be paid advertising.
As for offline free advertising, it is mostly based on our own activity using flyers, post cards, business cards, attending trade fairs and other advertising and business events. This is a form of networking that can prove to be very effective. It may allows us to bond with other professionals who can share tips with us. Those networking partners may even get interested and join our teams.
The best ways to find online advertising media for SFI are through identification of our target groups. There are so many online advertising forms to the extent that, for our efforts to be effective, they have to be laser-focused targeting. Knowing the characteristics of our potential prospects will narrow our choices of advertising content, advertising media, and the methodology we choose to reach our potential prospects.
To further illustrate this point, the way we approach students and young adults, as well as the media used to reach them will be different to those used to target senior citizens and prospects rearing retirement. These different groups view the internet from different angles and with a different mentality. Their use of social media is not the same either. Young people are more likely to rely on smartphones and other portable devices, while seniors might still continue to prefer desktop computers and laptops.
Students will likely use apps while retired prospects will use email.
Knowing such differentiating factors will lead to appropriate choices of both the places to advertise and the content of our advertising campaigns.
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Both offline and online searches should be part of a methodical and comprehensive effort for identifying the best places to advertise SFI. Their combination will ensure greater success for our advertising efforts.
Offline advertising should be grounded on intimate knowledge of the local markets, their cycles, customers' buying motives, as well as the most effective and most popular media we can use as support for our advertising campaigns.
Offline advertising include radio,
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