Hello, Olufolake Stephen Adams.
Traffic exchange websites (TE) aim at enrolling other website masters and online marketers with the goal to get them to advertise their own pages. To attract a large membership, the TE is, sometimes, part of larger traffic exchange networks.
To benefit from any traffic to one of your SFI Gateways, you would have to browse other member sites on the exchange program to earn credits. This enables your Gateway, which is a sales page, to be viewed by other members through the surf system.
Website masters use TE programs to increase their site visit rate. Their objective is to improve their Alexia rankings.
Nearly all TE websites are free to join. They also offer optional upgrades and the opportunity to buy credits and other mailing rights to their members. Some restrict your mailing to only those whom you referred.
I am not using traffic exchanges and I will explain why in part (II) of my answer. If you still insist in using them, you will find in part (III) how to effectively do so. In part (I) below, you will find a description of traffic exchanges and their shortcomings
I. There are two main categories of Traffic Exchanges:
(i) Manual Traffic exchanges, and,
(ii) Autosurf Traffic exchange sites
(a) The manual Surf Traffic Exchanges have usually timing between 3 to 30 seconds, and a verification mechanism to prove that the surfer is human. The surfer has to comply with both requirements to get credit for viewing the displayed pages.
(b) An “autosurf” TE program requires no human intervention to rotate members’ site in the database, and is used primarily to inflate the total number of site hits.
Obviously the “Autosurf” Traffic Exchange websites are not at all suited for promoting SFI. Unfortunately, it is what some of the ECAs selling traffic hits may be using. They will tell you that they are selling traffic and they do not guaranty any sign-ups. You will have the hits. But there is no real benefit in such traffic.
II. Traffic Exchanges are hardly suitable for Promoting SFI
Those who view Traffic Exchange sites positively focus mainly on their effectiveness in producing internet traffic and web hits to embers’ sites.
(i) Your main reason for joining a Traffic Exchange is different. It is to promote SFI to potential opportunity seekers. If that Traffic Exchange is on “Autosurf” you will not get any sign-ups. Your results will also be the same with a Manual Traffic Exchange, if every surfer is there only to sell their own product or to recruit for the program they are sponsoring.
(ii) One opinion is that traffic exchanges are useless. Everyone is surfing for the same motive: to direct traffic to their own site. They will only view your website to get credit.
(iii) Any of your SFI gateways is a direct sales page. Traffic exchanges are not suitable for direct sale pages. They are more appropriate for lead capture pages.
III. How to use Traffic Exchanges Effectively
1. The key to using traffic exchanges is the knowledge that surfers will only be viewing your site for a brief period of time: between 3 and 30 seconds. You cannot expect them to sign-up with SFI in such a short time frame.
It is common understanding that traffic exchange members are internet marketers like you. You are not there to buy anything. You are there to find SFI prospects. The other members have exactly the same motive. They rarely buy anything through traffic exchanges.
2. Rather than using your SFI gateways and hoping they will sign up, your best option is to direct them to your own capture page, splash page or lending page to collect their personal information such email addresses and phone numbers.
3. The most effective are squeeze pages or splash pages, which have a simple headline, description, and opt-in form for an autoresponder. Then the surfer can easily type their email address and other information you requested. Your next step is to follow-up with a series of emails about SFI and its various streams of income as well as its methodology.
In other words, you will be building a list of potential opportunity seekers. This should be your main goal of using traffic exchanges: to build your personal list of SFI prospects.
4. You can then interact with them, educate them about SFI. If you convert any of them as SFI affiliates, you will likely have motivated and ready to work PSAs who will remain active in your downline.
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