Hi Roberto
An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.
A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
Creating a value proposition is a part of business strategy. "trategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.
Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes economic risk).
The name 'elevator pitch' reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will either continue after the elevator ride, or end in exchange of business cards or a scheduled meeting.
A variety of people, including project managers, salespeople, evangelists, and policy-makers, commonly rehearse and use elevator pitches to get their points across quickly.
One idea behind an elevator pitch is to be able to actually not only say what you do but do it in a way that is interesting. For example, if you asked someone what they do and they answer "I am a financial planner" the conversation may almost end there. As the person who hears what they do may already feel they know what it is that person does. So it is important to be able to explain what you do in more detail but without using terminology that will pigeon hole you before you get started.
In my opinion, the following are the good Elevator Pitches for SFI:
1. Would you like to earn a second income in addition to what you are already earning?
2. We have a business opportunity slightly different than other online businesses; could you spare your two minutes to listen about it?
3. We are in online business for the last 16 years; would you be interested to join us free of cost?
4. We are an Online Business Company delivering more than 100,000 commissionable products in 195+ countries. I hope you would like to join us free of cost.
5. If you are offered 45% commissions; would you be interested in marketing our products?
Hope it helps
Have a nice day !!
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Hi Roberto
An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.
A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
Creating
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11/12/2015 5:25 am