Affiliate since: 09/06/2014, Power Rank: 99999999 | Read Ana's 32 other Ask SC answers

Hello Ana!

I think it is better to provide prospects with brief overview, because too much information can be a serious turnoff to them.

Think about how long it took you to fully understand the concept of SFI business. If you provide your prospects with detailed information about SFI there is no way they will understand any of it. Think about just the abbreviations we use here in SFI. Starting from our company's name to PSA, CSA, EA, EA2, PRM, MRP, ECA, TC, VP, BTL, STL, etc. There is no way you can explain to your prospects what all of these abbreviations stand for without making them very confused. And these terms and what they represent is essential for our business. If you give too much information to your prospects, they will be confused and feel overwhelmed. They may come to think that SFI business is too complicated and that there is too much to work and too much they have to learn.

So, in my opinion, it is better to provide less information to your prospects. But make sure your overview is, though brief, also accurate, concise and presents the essence of our business.

Hope this answer is helpful. Best regards.
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Hello Ana!

I think it is better to provide prospects with brief overview, because too much information can be a serious turnoff to them.

Think about how long it took you to fully understand the concept of SFI business. If you provide your prospects with detailed information about SFI there is no way they will understand any of it. Think about just the abbreviations we use here in SFI. Starting from our company's name to PSA, CSA, EA, EA2, PRM, MRP, ECA, TC, VP, BTL, STL, etc.
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Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers

There is no one or the other, without both you will leave half your prospects out in the cold.

I see people talking about how much of a rush everyone is in and how they only have time for a short sales pitch, or if they want more information they'll sign up to find out more. ClickBank is an Affiliate Management Company that handles e-books and membership sites for most major sellers of these products and if you go through their listings you will be lucky to find 1 site out of 1 hundred that doesn't have either a long sales pitch or a 20 minute to 1 hour long video sales message.

If everyone were as short sighted as those respondents or in as much as a hurry as they claim to be when trying to find a means to make money online, those ClickBank products wouldn't sell, but ClickBank processes over 100 Million Dollars in sales a year.

Likewise we have all seen infomercials, they can last 2-3 hours and basically after 20 minutes you have heard the entire pitch and are just listening to the same thing over but they generate over 3 billion dollars in annual sales on a wide range of products.

It's not how much you say but how you say it that makes a difference.

If you have a good headline or gateway page that captures the prospects attention and informs them of a solution to a problem they face in under 5 seconds you can get them to either give you and e-mail contact to follow up with more information when they have time, or get them to open the page in a new tab and take the time to get more details.

Once you have their attention you need to break down the different types of information your prospective customer might desire before making a purchase decision and devote a portion of the sales page to each of these areas of interest. It can also help to have a FAQ page, or provide a means to contact you with follow-up questions as well. Break all bulky sections down into smaller and easily digested parts and don't be overly repetitive and you will convert more prospects.

I can tell you that in a decade of affiliate and network marketing I have had a lot better results off a full page review of a program or product than I have off a 5 second splash page with the only otpion for more information being to sign up now.
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There is no one or the other, without both you will leave half your prospects out in the cold.

I see people talking about how much of a rush everyone is in and how they only have time for a short sales pitch, or if they want more information they'll sign up to find out more. ClickBank is an Affiliate Management Company that handles e-books and membership sites for most major sellers of these products and if you go through their listings you will be lucky to find 1 site out of 1 hundred
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Affiliate since: 12/31/1969, Power Rank: 99999999

Hi, Ana Mali?.

Do you think a "lengthy detailed information" will be retained by a prospect?

Are you sure, your prospect will have the time to listen to you for all the time it would take?

How would you prospect select from a lengthy presentation what will strike his interest and help him decide the way you hope he would?

A. With the above questions in mind, I prefer to

(i) give an overview, focusing on what might interest my prospect

(ii) giving him the opportunity to ask questions,

(iii) and following up with qualified statements to clarify issues, answer his objections, and prompt him to action: Joining SFI.

If need be, I will refer them to where he can get more information.

B. The benefit of giving an overview is to avail the opportunity for questions and answers and helping you determine the level of your prospect's interest as well as providing him with more information that is focused on what will help him decide.

C. The danger of lengthy presentations is to bore the prospect while missing what may be important to him.

D. It is true: there are people who like details. The overview presentation will give them that opportunity to ask for more. Then, you will be at the appropriate moment to satisfy your prospect's request for more detailed information.


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Hi, Ana Mali?.

Do you think a "lengthy detailed information" will be retained by a prospect?

Are you sure, your prospect will have the time to listen to you for all the time it would take?

How would you prospect select from a lengthy presentation what will strike his interest and help him decide the way you hope he would?

A. With the above questions in mind, I prefer to

(i) give an overview, focusing on what might interest my prospect
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Affiliate since: 04/08/2016, Power Rank: 99999999 | Read George E.'s 80 other Ask SC answers

For a variety of reasons either way can be equally better because it depends on the situation and mode of communication. Other factors would include the individual to whom you are communicating, your knowledge about SFI and TripleClicks and your ability to communicate effectively by spoken and/or written/printed words.

You should be well prepared to provide both brief yet an effective amount of information or lengthy and detailed information. Open lines of communication is of key importance to the success of your team.

The background of some individual or circumstances may require you to keep the information to a minimum and in simple to understand terms.

Present the information in such a way that it provokes them to ask questions. If questions are being asked this could be an indication that they are sincerely interested.
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For a variety of reasons either way can be equally better because it depends on the situation and mode of communication. Other factors would include the individual to whom you are communicating, your knowledge about SFI and TripleClicks and your ability to communicate effectively by spoken and/or written/printed words.

You should be well prepared to provide both brief yet an effective amount of information or lengthy and detailed information. Open lines of communication is of key importance
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Affiliate since: 07/16/2008, Power Rank: 135 | Read Olusola's 92 other Ask SC answers

When recruiting, we should determine the type of affiliates we want. Some people are just interested in getting something online to meet their urgent financial needs. Some are interested in getting rich quick scheme. But there are others who are ready to toil to build leverage and residual income for themselves.

While it is not necessary, almost impossible to tell prospects about every information about SFI, yet some essential information should be provided to prepare the prospects before hand.

We need to tell them that SFI, now in its 17th successful year was created to allow ordinary people earn money from home using only their Internet connection. It is a legitimate business with thousands of success stories. Anybody of legal age can become an affiliate Free. Once such are registered, they can market over 90,000 products and services. SFI runs Economic Commerce Associate program that allows merchants including themselves if qualified to market their products and services online.

However, you need to emphasize that: it is not a "get rich quick" scheme. It takes a bit of time and effort to grow it. This is a home business not a job. All tools, training, products and support are provided but it is their responsible to utilize these. It requires marketing. They basically need to recruit to the scheme and refer great products and services to customers. Any investment is optional but may help speed up their growth.

Finally, tell them of unlimited earning potentials. Leverage and residual income could be earned for a lifetime. Commissions paid out to our affiliates every month through paypal, US Bank, Payoneer Mastercard etc

With these, the prospects have an idea of what SFI is all about and hence can make informed decision about joining the scheme and what should be expected.


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When recruiting, we should determine the type of affiliates we want. Some people are just interested in getting something online to meet their urgent financial needs. Some are interested in getting rich quick scheme. But there are others who are ready to toil to build leverage and residual income for themselves.

While it is not necessary, almost impossible to tell prospects about every information about SFI, yet some essential information should be provided to prepare the prospects before
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Affiliate since: 05/03/2002, Power Rank: 322 | Read Mar's 582 other Ask SC answers

The choice of presenting SFI between a brief overview and more lengthy detailed information before your prospects will depend on the situation.
If a prospect is inquiring about your SFI flyer advertisement posted in your community billboard, how would you respond?

When to provide prospects with only a brief overview about SFI?

- Depending on the situation, you can tell when a prospect is just curious or very much interested or serious in looking for home-based business opportunity. Their body language, facial expression, etc will tell you if prospects are in a hurry and just want to find out what you’re offering. In this case you can present “SFI ByThe Numbers” briefly.

With the following facts, your prospects might be attracted and become more interested:

17th successful year for SFI (30th for SFI's parent company)

1.7 million Affiliates (29,694 new added last week)

3.5 million TripleClicks members

90,312 commissionable products (880 new added last week)

3,981 E-Commerce Affiliates (in 149 countries)

115 LocalPay Merchants (in 29 countries)

Millions - Commissions paid out to our affiliates (in US Dollars)

- If you’re prospects become more interested, this is the time where you can do detailed presentation about your SFI business opportunity. Don’t be pushy when you get the chance of presenting your SFI business opportunity before your prospects, instead be courteous and arrange an appointment at your prospects convenience.

For the detailed presentation of your SFI business opportunity, you should include the following:

- SFI BASICS

This will explain simply and clearly how SFI works.

- Can participate free for as long as you want, with no obligation

- Your own personalized Website provided free (with free maintenance), etc.

- SFI Compensation Plan

Just explain the simple concept of SFI Compensation plan in clear and easy-to-understand language.

- The Benefits Chart

Explain to your prospects the payouts and perks of the different level of ranks, ranging from affiliate to DTL.

By knowing when to present your SFI business opportunity in the right time and in the right place, you’ll have higher chances of converting your prospects into sign ups.


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The choice of presenting SFI between a brief overview and more lengthy detailed information before your prospects will depend on the situation.
If a prospect is inquiring about your SFI flyer advertisement posted in your community billboard, how would you respond?

When to provide prospects with only a brief overview about SFI?

- Depending on the situation, you can tell when a prospect is just curious or very much interested or serious in looking for home-based business
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Affiliate since: 11/29/2013, Power Rank: 99999999 | Read Anton's 25 other Ask SC answers

I believe there is no exact answer to this question.

If you have the opportunity to actually know your prospects, then you may well be able to decide what they would best want or need regarding the actual type and amount of information needed to make a decision to join SFI.

Some people are analytical and want lots of data. Others would get overwhelmed with this and really just need to trust that they are not being scammed and that this is a real business. The basics are best for these folks. They do not want to be pushed or SOLD. Mentioning that it is a business wit 16 years of success and providing important links and how to proceed at "start' and that it is free to join with no obligation are my high points in a much shorter letter.
I have had people tell me I needed to shorten an info letter while others have thanked me for it's thoroughness when I knew it was lengthy.

For my new affiliates I purchase monthly on TripleClicks, I try to keep the email to 1000 letters and then write them individually if I see them active in the program. Even though these affiliates have joined, I consider them prospects until I see continues activity in the program.
If it is a friend on the internet showing interest, I go with what feels right at the moment.

I hope this helps.
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I believe there is no exact answer to this question.

If you have the opportunity to actually know your prospects, then you may well be able to decide what they would best want or need regarding the actual type and amount of information needed to make a decision to join SFI.

Some people are analytical and want lots of data. Others would get overwhelmed with this and really just need to trust that they are not being scammed and that this is a real business. The basics are best
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Affiliate since: 01/23/2015, Power Rank: 99999999 | Read Rob's 36 other Ask SC answers

Hi Ana!

Good question! I like to provide more detailed information. I have found that many people are drawn into SFI by the word "FREE" to join. And while this is true, we know the best, and quickest, way to grow an income with SFI is to set up a standing order - to make purchases to maintain EA2 (or Team Leader) status. Once people see this, they tend to run. So I try to be upfront, explaining the details - why a purchase is better - but also explaining how becoming a Team Leader is where their income can really grow.

Really, if everyone would do the 125 T-Credit standing order, and find 2 people per month to do the same thing, they would stay and downlines would grow very quickly.

So bottom line is that I give quite a bit of detail in the beginning because I've learned without much detail, people tend to leave quickly. At least if you explain the detail, and how this program can benefit them, then there's a chance they stay and give it a shot!

Best of luck to you going forward!! :)
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Hi Ana!

Good question! I like to provide more detailed information. I have found that many people are drawn into SFI by the word "FREE" to join. And while this is true, we know the best, and quickest, way to grow an income with SFI is to set up a standing order - to make purchases to maintain EA2 (or Team Leader) status. Once people see this, they tend to run. So I try to be upfront, explaining the details - why a purchase is better - but also explaining how becoming
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Affiliate since: 08/12/2014, Power Rank: 99999999 | Read Bhanoo's 15 other Ask SC answers

When talking to prospects be upfront and honest about what SFI is about. Start with the simple truth - SFI is a global business, founded by Gery Carson of Carson International 17 years ago. Be brief and to the point....

SFI SURE FUTURE INTERNATIONAL.
-is free to join
-provides all training
-investment is NOT mandatory
-lack of Internet knowledge WILL NOT be an obstacle to your success

SFI. Streams of Income
-Sales where you earn commissions
-E-Commerce Associate and personal referrals where you earn commissions
on all sales.
-PPA referral programme where you earn a once-off commission based on their
activities.
-Team building where you earn money from the activities of the team
-Depending on your rank at SFI you earn shares in the Executive Pool.
- Provides a platform where you can sell all unwanted stuff from home for free.

SFI is a Real Business where hard work and dedication is a prerequisite.

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When talking to prospects be upfront and honest about what SFI is about. Start with the simple truth - SFI is a global business, founded by Gery Carson of Carson International 17 years ago. Be brief and to the point....

SFI SURE FUTURE INTERNATIONAL.
-is free to join
-provides all training
-investment is NOT mandatory
-lack of Internet knowledge WILL NOT be an obstacle to your success

SFI. Streams of Income
-Sales where you earn commissions
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Affiliate since: 08/29/2023, Power Rank: 99999999 | Read Osaro's 206 other Ask SC answers

My opinion has always been that there is no one size fits all when it comes to advertisement content or information. It may depend on the target audience, the medium for conveying the information and your intended objectives.

Targeting a general audience with no specific background known to you may require precise, attractive and very useful information. This is because you are not sure of the characteristic of the audience so you want to leave them to their open minds, so that they may be attracted to signup to see for themselves. The downside of this is that since they are not targeted, you run the risk of signing potential inactive affiliates.

However, you may decide to tweak your information to meet the expectations of targeted audience by including some additional details, but not necessary too robust to make it unattractive and time consuming to read. The reason for this is because targeted audience are those likely looking for online business opportunity as a second income. Some in this group may already be affiliated to other income opportunity programs, so you may need to include some additional competitive information to make SFI stand out in order to increase Click Through Rate (CTR) and the potential of signups.

The main advantage of this type of targeted message is the likelihood of signing active affiliates. This type of information targeting is also necessary where you target those you know the organisation they are affiliated with.

Also, the medium of information plays a role in the quantity of your information, for example if you are doing word of mouth or face-to-face prospecting, you may be required to give out more or less information depending on the interest of your prospect. In a back and forth prospecting, you may inadvertently give out as much information as possible to an interested prospect who may be asking various questions that require various answers on this business. At this point it may be unprofessional to tell your prospect to signup to get answers to his or her question which may often work but you may not come across as a serious promoter of your business.

Again, where you may want to give out more information, some advertising sites constrain you to a maximum word count which you cannot exceed, so your hands may be tied in this regard.

I also want to discuss your goals as a determinant of the quantity of information; what type of prospects are you targeting? SFIPPA where you get once off income or PSAs where you want to build residual income? Let me even digress a while from SFI to TripleClicks, I say digress because your question specifically mentioned SFI, but TC is part of SFI, so if you are prospecting for PRMS to purchase a particular product, your product promotion information should contain as much detail as possible to induce purchase. In the same vein, prospecting for ECA may also require a little more information to convince a business owner to open an online store for example.

In conclusion, be precise where you need to and add a little bit more to your information when necessary, provided in whatever style you adopt, ensure not to compromise quality and truthfulness.

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My opinion has always been that there is no one size fits all when it comes to advertisement content or information. It may depend on the target audience, the medium for conveying the information and your intended objectives.

Targeting a general audience with no specific background known to you may require precise, attractive and very useful information. This is because you are not sure of the characteristic of the audience so you want to leave them to their open minds, so that they may
...more