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For marketing strategy needed by new PSAs here are few tips. When you build a business, the first thing you want to secure is a customer base, with a decent printer, an answering machine and an average computer, you can put together a fairly extensive marketing campaign without having to pay for space says Andrew Beattie
This are the methods I would recommend.
1. Flyers
This is the carpet-bombing method of cheap advertising. You find an area that you would like to do business in and you distribute flyers to all the mailboxes within reach. Your flyer should be brief and to the point, highlighting the services you offer and providing contact information. Offering a free appraisal, coupon or discount never hurts.
2. Posters
Most supermarkets, public spaces and malls offer free bulletin board space for announcements and advertisements. This is a hit or miss method, but you should try to make your poster reasonably visible and have removable tabs that the customers can present for a discount. Make each location a different color so that you can get an idea from the tabs where the most leads are being generated. If there is one area that is producing the majority of your leads, you can better target your campaign (flyers, ads in papers catering to those areas, cold calling, etc.)
3. Value Additions
This is one of the most powerful selling points for any product or service. On the surface, value additions are very similar to coupons and free appraisals, but they are aimed at increasing customer satisfaction and widening the gap between you and competition.
Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards. Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card. You don't have to promise the moon to add value; often you just have to state something that the customer may not realize about your product or service. When you are making your advertising materials, the value additions should be highlighted.
4. Referral Networks
Referral networks are invaluable to a business. This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral.
This includes business-to-business referrals. If you have ever found yourself saying, "we don't do/sell that here, but X down the street does," you should make certain that you are getting a referral in return.
When dealing with white-collar professions,
this network is even stronger. A lawyer refers people to an accountant, an accountant refers people a broker, a financial planner refers people to a real estate agent - in each of these situations, the person stakes his or her professional reputation on the referral. Regardless of your business, make sure you create a referral network that has the same outlook and commitment to quality that you do.
As a final note on referral networks, remember that your competition is not always
your enemy.
5. Follow-Up
Advertising can help you get a job, but what you do after a job can often be a much stronger marketing tool. Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going. Why did the customer choose the SFI business? Where did he or she hear about it? Which other companies had he or she considered? What was the customer most satisfied with? What was least satisfying? Also, if your job involves going to the customer, make sure to slip a flyer into the nearby mailboxes.
6. Cold Calling
Unpleasant? Yes. Important? Yes. Cold calling , whether it is over the phone or door to door. Cold calling forces you to sell yourself as well as your business. If people can't buy you, the person talking to them, then they won't buy anything from you. Over the phone you don't have the benefit of a smile or face-to-face conversation – a phone is a license for people to be as caustic and abrupt as possible.
I hope this helps Cheers
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Thanks for asking
For marketing strategy needed by new PSAs here are few tips. When you build a business, the first thing you want to secure is a customer base, with a decent printer, an answering machine and an average computer, you can put together a fairly extensive marketing campaign without having to pay for space says Andrew Beattie
This are the methods I would recommend.
1. Flyers
This is the carpet-bombing method of cheap advertising. You find an area
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