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What are some ways to use Attraction Marketing to build my SFI business?

9344 votes

Moira De Chermont, EA (Mexico) 2/17/2016 2:46 pm

Affiliate since: 08/04/2013, Power Rank: 458
Attraction Marketing is a subtle way to gain the trust of your prospects by providing something of value to them, such as free information. It is more focused on sharing different ways to get better results from a certain product or program, and less focused on making a direct and overt sales pitch.

I believe one of the most effective ways to use attraction marketing to build your SFI business is through a combination of blogs and how-to videos. When you consistently produce interesting
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How do you explain to team members why VersaPoints appear to reset to zero at the start of each month?

8242 votes

Moira De Chermont, EA (Mexico) 4/20/2015 5:36 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Bamidele Oluwole,

This is the way I would explain it to my team members:

Starting a new month with 0 VP at SFI is like starting a bowling tournament with 0 points. When you score the highest number of points, you win a trophy. However, when you enter the next tournament, you start with 0 points again. Why? Because you already won a trophy for the points you scored, so you cannot use them in a new tournament. Moreover, starting with 0 points makes it easier to keep track
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How often and in what ways should we have contacts with our CSAs?

7977 votes

Moira De Chermont, EA (Mexico) 7/23/2015 12:50 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hi Danijela,

I send a CSA Mailer with tips once a week to all of my CSAs and always let them know they can count on me if they have any questions or doubts. I also include them in all of my Stream posts.

I find that this is usually more than enough because they also receive weekly messages from SFI and hopefully from their sponsors too, so I do not want them to feel overwhelmed or too pressured.

I also send an e-card or a chat message whenever they achieve rank or
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To build a successful SFI business, how much should I rely on my sponsor?

7249 votes

Moira De Chermont, EA (Mexico) 7/14/2015 1:25 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Sebastian,

Your Sponsor is the person who introduced you to SFI, so logic would dictate that he or she should be the one to help you build a successful business. However, the reality is that many of our Sponsors are also new to this business and do not fully realize the importance of supporting the affiliates they recruit. If you have a good Sponsor, by all means rely on the guidance he or she provides.

However, you do not need to rely solely on your Sponsor to build a
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There are many actions in SFI for which you can earn VersaPoints. Which is the action you should recommend to your downline to focus on and why?

7196 votes

Moira De Chermont, EA (Mexico) 3/31/2015 6:00 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Rosafilipina,

In spite of all the helpful information affiliates in our downline receive when they join SFI, the truth is, most of them have no prior business experience, many have limited knowledge about affiliate programs or online marketing, some are not in the habit of reading much and others may not be very computer savvy.

Faced with such a vast amount of information that might as well be written in hieroglyphs, many affiliates don't know what to do or where to
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What is the best way to get my new PSAs up to speed with SFI without overwhelming them?

7093 votes

Moira De Chermont, EA (Mexico) 6/25/2015 4:52 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Ritu,

I remember my first month at SFI and the overwhelming amount of information I had to digest. I did not have help from my Sponsor or Co-Sponsor and was too shy to contact them, so I muddled through, without a clear idea of what was important and what could wait until later. Thankfully I got it right but it was only because I love to read… and had nothing else to do at the time :)))

Consequently, what I do to get my new PSAs up to speed is send them a link to my
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How do I encourage an affiliate to remain active when they feel they've been demoted?

7092 votes

Moira De Chermont, EA (Mexico) 12/11/2015 11:23 am

Affiliate since: 08/04/2013, Power Rank: 458
I am assuming that the demotion is due to loss of rank because of the new requirements to qualify for Team Leader, set to go into effect in January 2016, but my answer can apply to any kind of demotion or setback.

If your affiliates feel that they have been demoted, I would try to help them figure out why this has happened and work with them to find ways to regain their rank. But most of all I would tell them that they should not consider this a failure on their part because it is not;
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What are the best, most effective strategies one should use when just starting up with SFI?

7074 votes

Moira De Chermont, EA (Mexico) 6/25/2015 7:22 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Edib,

Your most effective strategy should be to familiarize yourself with SFI and what it has to offer because if you don't know what to do, how to do it and where to find the right information, you cannot advance. That is why the first thing you are asked to do is read the SFI Basics and watch the START video. They contain information about ways to earn an income at SFI and give you a brief overview of the site.

Armed with that basic knowledge you can then go on to your
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We are only allowed 10 A2A friends. We can follow anyone. How do you pick your A2A friends and followers?

6956 votes

Moira De Chermont, EA (Mexico) 6/25/2015 3:14 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Mary,

My grandfather used to say that if, when you are on your deathbed, you can count your true friends on the fingers of one hand, you die a rich person.

I think my grandfather was a very wise man because throughout our lives we can make many acquaintances, but true friends are much harder to find. That is why I did not pick my a2a friends so much for their knowledge –although that is very useful–, but more for the friendship they have shown me.

As for
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How could posting in your native language in the My Country or My Region categories in the forum help build your SFI business?

6670 votes

Moira De Chermont, EA (Mexico) 4/22/2015 4:59 pm

Affiliate since: 08/04/2013, Power Rank: 458
Hello Rania,

SFI is a community of people helping people. By doing away with the language barrier in the My Country and My Region categories of the Forum, SFI has given affiliates from non English-speaking countries a powerful new tool with which to finally find answers to their many questions, in a language they can understand. One-on-one communication is so much more effective than the translation tool!

Your team mates will gain a better understanding of what to do at SFI
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