Who is the better demographic to target in my ads? Retired persons...or homemakers?

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5682 votes
Mary Parks, Aff (North carolina, US) Top Author Forum Guru 6/18/2014 3:38 pm
Affiliate since: 04/02/2014, Power Rank: 99999999 | Read Mary's 22 other Ask SC answers
Well this question can only be answered by you.

Which one would you relate to the most? Which group do your unique talents that you bring to the table would appeal to them?

Allow me to explain. If you are a homemaker then you can establish a more personal relationship with other homemakers. You know their problems and can provide solutions based on your own experience.

Being a leader of your team is being a problem solver or as I like to call it obstacle remover.
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5674 votes
Cynthia Purnell, Aff (Pennsylvania, US) Top Author Forum Guru 6/21/2014 4:34 pm
Affiliate since: 08/24/2012, Power Rank: 99999999 | Read Cynthia's 11 other Ask SC answers
I'd have to say this question was written for me. When I retired due to health reasons which, no longer allow me to work out of the home, I began looking on the internet for work that I could do from home.

Having been a homemaker for years and, a single parent of 3 a few years after that, I had a a lot of skills. Before my illness, I was employed in the workforce for almost 30 years. I felt I had the tools under my belt, to run a online business with a little training.

I was
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5665 votes
Lidija Djordjevic, Aff (Serbia) Top Author Forum Guru 6/19/2014 10:41 am
Affiliate since: 12/29/2013, Power Rank: 99999999 | Read Lidija's 38 other Ask SC answers
I like your question and hope to give your answer depend on my own experience and opinion.

It is always a difficult and ungrateful to say who is better.

My thinking about target groups:

Do they have a computer?

Do they know how to use it?

Do they want to work?

If you have 3 yes go ahead, both groups are awesome!

All around you, there are homemakers and retirees...talk with them...show what is it that you work... pleasant
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5661 votes
, () Top Author Forum Guru 6/23/2014 4:33 am
Affiliate since: 12/31/1969, Power Rank: 99999999
The best demographic to target is the one you are most comfortable talking to. If you speak their language, use their vernacular and can relate to the issues they face, you have a better chance of them respecting your opinion.

If you want to step out of your comfort zone, start by researching your planned target market.
- Are they internet-savvy?
- Do they have disposable income?
- Are they able to devote time to the opportunity or do they need (or want) to see results
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5661 votes
, () Top Author Forum Guru 6/18/2014 10:04 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Who is better ... to target in your ads...
Who do you get along with better? Who do you understand and can help with grace and ease?
Everyone has their own niche with who you get along best with. Target those.

Personally for me I get along better with the retired than the homemakers. Therefore those are the people I target.

We are building people, not businesses. Work with the people. If you don't get along it's not going to work. So just go with the flow. Don't
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5660 votes
Jennie Franklin, Aff (Ontario, CA) Top Author Forum Guru 6/19/2014 11:25 am
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Jennie's 147 other Ask SC answers

You are asking who is better demographic to target, I can assume you believe one may result in more active PSA's or success at SFI.

If I had to decide between the two I will say 'Retired Persons'

Retired persons bring a vast amount of skills and knowledge with them from many years of experience. They are more likely to continue with SFI long-term because their needs are different. They will have more time to invest as they do not have to joggle between another job and
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5660 votes
, () Top Author Forum Guru 6/19/2014 8:26 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi,

To be honest, in my mind, I envision targeting everyone over 18 years old, in any country, worker, self-employed or unemployed, poor or rich, young or retired, etc...
you get the picture.

Throughout the years I have been involved in several multi-lever marketing programs and I am always amazed to meet people who I never thought would be involve in this type of business, I have also read testimonies of people who were homeless and had the will and perseverance to
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5642 votes
Sheron Fenty, Aff (Barbados) Top Author Forum Guru 6/23/2014 5:12 am
Affiliate since: 01/30/2014, Power Rank: 99999999 | Read Sheron's 117 other Ask SC answers
I love this question!A Good question deserves a good answer!
Well I won't target any specific demographic group for its really not about the demographics it is about the individual.For this business I would target anyone from those two demographic groups who shows interest in having"financial freedom". There are some retired persons who will jump at his opportunity and some who won't and like wise homemakers.So I target any individual whose reaction when informed them about this opportunity
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5640 votes
, () Top Author Forum Guru 6/23/2014 2:07 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi :)
My oppinion on this metter is, that every "breathing soul walking on two legs" is a potential affiliate. (ofcourse beeing a legal age in hes/her country).
But (there`s always a "but"), I think also that everyone should target the persons close to his/her age. You can understand their needs, hopes, situation better than someone younger/older.

Homemakers, they have a few hours a day to work while the family is out-somewhere. They, I think are eager to
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5640 votes
, () Top Author Forum Guru 6/19/2014 5:08 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Retired persons...or homemakers? Well, many more interested groups might be placed upper on the list of advertising.

In my opinion the best target group is the one with the people that look for second job.
Here is an example:
You work for 4-8 hours a day. You need more money, and when you're at home after your work time is over, you cannot leave your home because of some other engagements.
Howbeit you spend the most of your free time in front of your PC or laptop.
So,
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