Who is the better demographic to target in my ads? Retired persons...or homemakers?

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5776 votes
Shadrack Abere, Aff (Kenya) Top Author Forum Guru 6/22/2014 3:58 am
Affiliate since: 05/16/2014, Power Rank: 99999999 | Read Shadrack's 10 other Ask SC answers
Hello Lih,
It imperative to understand the two demographics fully and what they do on a daily basis so as to decide as to who you should direct your SFI adverts to.
Retired people are basically persons who have been in formal employment during their active and productive ages but they are currently at home. Some of them can engage in some kind of offline business and/ or consultancy services depending on their professional qualifications.
However, most retirees like me end up finding
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5775 votes
Paul Touranjoe, Aff (New york, US) Top Author Forum Guru 6/24/2014 1:40 am
Affiliate since: 11/05/2005, Power Rank: 99999999 | Read Paul's 13 other Ask SC answers
Honestly, I don’t think it matters in the least. I mean, everyone is different regardless of what they do or who they are. I read the question about the best countries to advertise in too and again, I don’t think it really matters.

Everyone has a different motivation, values and especially differences in seeing the big picture of SFI. I think it does however, help if they have some kind a background in affiliate marketing.

The best indicator I use is if they take the time
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5769 votes
Nimo Ponifasio, Aff (New Zealand) Top Author Forum Guru 6/19/2014 4:41 am
Affiliate since: 10/01/2013, Power Rank: 99999999 | Read Nimo's 381 other Ask SC answers
If I have to choose between the 2, I would say the homemakers. This is a generalization of course and its based purely on my preference.

There are some retired persons who would be great in the SFI business, just as there are homemakers who would be lousy at SFI.

The only reason why I say the homemakers is because they are generally younger, more tech savvy and up with the play with modern technology, trends etc.. and because of this are generally good marketers.

They
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5763 votes
Anup Kumar Nag, Aff (India) Top Author Forum Guru 6/19/2014 5:31 am
Affiliate since: 01/06/2012, Power Rank: 282 | Read Anup Kumar's 203 other Ask SC answers
The answer of this question will be limited within two – Retired persons or homemakers. This will be not related in other fields

Obviously retired persons! Most of them are always anxious and curious to assure an income stream in their jobless days in retirement period and so that they always try to find something new either offline or online. They may be more interested in SFI as there is a golden chance to easily confirm a future income to start in early stage or contemporary
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5763 votes
Forex Preacher, Aff (Texas, US) Top Author Forum Guru 6/18/2014 1:39 pm
Affiliate since: 05/24/2017, Power Rank: 99999999 | Read Forex's 136 other Ask SC answers
The question as to who is a better person to market to is almost unnecessary. The quick response to that question would be - both.

Both groups provide an extra perspective that SFI and your business, actually, could benefit from. The retired person has the opportunity and free time to really make this business move forward. Because there aren't but a few hours in the day that can actually be spent doing certain aspects of the business, a retired person becomes the BEST person to assist
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5762 votes
Alison Werner, Aff (United Kingdom) Top Author Forum Guru 6/19/2014 6:00 am
Affiliate since: 04/05/2014, Power Rank: 99999999 | Read Alison's 38 other Ask SC answers
Hi,
There is a lot of common ground with these 2 demographics, so you could focus on the things they have in common and target both groups at the same time!

E.g. Both groups potentially have some free time, although I can hear many homemakers laughing at that idea!
Both groups have many people with Internet access at home and some space where they can get organised to do business from home.
Both groups have people who are out of the 'job' market and may be suffering financially
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5760 votes
Ronelle Tharp, Aff (Florida, US) Top Author Forum Guru 6/18/2014 10:38 pm
Affiliate since: 10/04/2013, Power Rank: 99999999 | Read Ronelle's 268 other Ask SC answers
Actually, I think you could find successful PSAs in both groups.

Retirees might be a little restricted on available cash; benefits could be their life experiences in dealing with the public. Many factors would have bearing, including: their career field, skills acquired, how computer-savvy they are.

Homemakers likewise could be financially challenged, might have children that are still young enough to require constant attention. Those with school-age children might have more
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5749 votes
Adrian Pennie, Aff (New york, US) Top Author Forum Guru 6/18/2014 2:08 pm
Affiliate since: 05/17/2014, Power Rank: 99999999 | Read Adrian's 9 other Ask SC answers
As you take a look at this question, I can tell that your are thinking of persons who have the time on their hands. Both are great targets groups.
A person who is retired tend to look for a daily purpose to continue some sort of activity. This keeps them from being bored and at the same time, keeps their thought process active. Most retirees need a second source of income, so this is a great venture for them.
On the other hand, most homemaker feels that if they have their own source of
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5739 votes
Ruth Temple-Murray, Aff (South Africa) Top Author Forum Guru 6/19/2014 3:19 am
Affiliate since: 04/18/2014, Power Rank: 99999999 | Read Ruth's 21 other Ask SC answers
I would like to start out by saying that demographics is a HUGE subject and is the study and quantifying of statistical data to give a representation for a set qualitative description of a sector of society.

Based on this you would need to find qualitative criteria to describe the two populations and based on that, take general data to draw an relatively accurate conclusion, because statistics, at times, are only as valid as the data is properly representative and reliable.

However,
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5738 votes
Johnny Tan, Aff (Singapore) Top Author Forum Guru 6/20/2014 3:14 am
Affiliate since: 11/08/2012, Power Rank: 99999999 | Read Johnny's 264 other Ask SC answers
Well in my thought on this homemakers vis a vis retired persons will be to each it's own that is each certainly has its pros and cons which are as follow:

Home makers : mm I think of Housewives or stay at home mums with or without kids , generally younger and more connected to the internet , fairly mobile and easier to socialize and mix with the younger community and other homemakers and spouses at large,may be financially challenged and has a smaller budget n less time to dedicate initially
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