Affiliate since: 03/04/2013, Power Rank: 99999999 | Read Raymond's 64 other Ask SC answers

This is an excellent question. To get the best results from your advertising, it is good practice to cater your advertising to specific groups or people... in your case, deciding between catering to home-makers or retirees.

Between these two, each has their advantages and disadvantages. Personally, I feel that it would be too limiting to cater only to one.

Both home-makers and retirees share the advantage of being "homebodies" and also share the potential disadvantage of not having a great deal of investment finances which they can use to invest in a business opportunity, which is why SFI is such a great opportunity for them in that it costs nothing to join and their is no obligation to buy anything.

The one aspect that sets these two groups apart is time. Retirees generally have more time to spare whereas home-makers would need to schedule their time.

My best advice that I can give on this is to make an advertising calendar. Each month, you would dedicate all your advertising efforts towards a specific demographic. Research organizations that cater to each demographic to see about being able to advertise with them or through them. Research websites for each demographic to see about advertising on such sites. If you enjoy writing, set up blogs that cater to each demographic. And so forth.

I hope this helps and all the best for your success.
less

This is an excellent question. To get the best results from your advertising, it is good practice to cater your advertising to specific groups or people... in your case, deciding between catering to home-makers or retirees.

Between these two, each has their advantages and disadvantages. Personally, I feel that it would be too limiting to cater only to one.

Both home-makers and retirees share the advantage of being "homebodies" and also share the potential disadvantage
...more

Affiliate since: 11/29/2011, Power Rank: 101 | Read Gliceria's 402 other Ask SC answers

Both are good demographic to target in your ads.

Retired persons have more time in their hands. They also have interesting life experiences that will be valuable to them if they start SFI business.

Retired persons have also vast collections of friends and acquaintances and are not fearful of meeting new people.

Retired persons have done their 9 to 5 jobs and are happy to leave work stress behind them, and are now open to new challenges and new adventures. IF!

Retired persons have, if they have been prudent with their money, saved enough for their retirement and have some disposable money to buy few things that will make them happy, hence they won't have problems with setting up a standing order of a few dollars.

Homemakers, on the other hand, will still be busy with raising kids and budgeting time and money. But a lot of modern homemakers are now embracing the idea of starting home business while their kids are asleep, or at school. With lots of household gadgets and time-saving machines such as dishwashers, washing machines, tumble dryers and vacuum cleaners, etc., modern homemakers now have more time on their hands to spend in front of their PC. The only downside will be finances, as the will be relying solely on their husbands' wages.

With clever advertising, homemakers will be the better demographic to target because of natural desire to improve standard of living and to provide for the kids' and family's financial freedom.
less

Both are good demographic to target in your ads.

Retired persons have more time in their hands. They also have interesting life experiences that will be valuable to them if they start SFI business.

Retired persons have also vast collections of friends and acquaintances and are not fearful of meeting new people.

Retired persons have done their 9 to 5 jobs and are happy to leave work stress behind them, and are now open to new challenges and new adventures. IF!

Retired
...more

Affiliate since: 06/20/2013, Power Rank: 99999999 | Read Machelle's 8 other Ask SC answers

I think that both would be great target areas.

On one hand the retired people may have more time to spend during the day to work SFI. Retired people may have a little more money to invest in their business as well. They are also out and about and can spread the word around and talk with other retired people that may be looking for a little more nest egg to have a little more fun in their retirement. One way to look at this is that the retired people have already been out and about in the work force and know how to approach people.

The homemaker may or may not have extra time to work an online business. I would think it would depend on how many kids they have and how old they are. If their children were toddlers or babies then they could probably work a little while the kids are napping. However, if their children are school age the homemaker may be running like crazy getting kids to school, sports, dance,4-H, ect.

My bet would be on the retired persons. Only trial and error will tell the outcome. Best wishes to your business ventures...
less

I think that both would be great target areas.

On one hand the retired people may have more time to spend during the day to work SFI. Retired people may have a little more money to invest in their business as well. They are also out and about and can spread the word around and talk with other retired people that may be looking for a little more nest egg to have a little more fun in their retirement. One way to look at this is that the retired people have already been out and about in the
...more

Affiliate since: 05/03/2002, Power Rank: 292 | Read Mar's 582 other Ask SC answers

When you say better demographic target for your ads, I assume that you’re targeting age groups that will give you the most response to your ads and hopefully will commit themselves to SFI/TripleClicks.

Which age groups to target in your ads retired persons or homemakers?

- Homemakers’ age has a wide range; from young to old.

- Retirees’ age may start from 65+ in most countries in general

Find out the facts about these two ages demographic groups before starting your marketing campaigns to get better results. The web offers great source of information, especially if you’re looking for stats about best demographic to target in your ads.

Examples:

- Young people use least email nowadays but more keen to messaging or texting.

- Older people may struggle with technology, didn’t grow up with it but given time they can learn to sign up for their Gmail account.

Consider also the age distribution on social networks like Facebook, Twitter and so on. What’s the percentage of homemakers or retirees engage in social media? According to recent stats, Twitter’s user base is getting younger and Facebook’s is getting older.

Finding out more information about your target demographics for your ads will help you enormously in developing your strategy and implementing your marketing plan and make decision who is better to target between the two.

less

When you say better demographic target for your ads, I assume that you’re targeting age groups that will give you the most response to your ads and hopefully will commit themselves to SFI/TripleClicks.

Which age groups to target in your ads retired persons or homemakers?

- Homemakers’ age has a wide range; from young to old.

- Retirees’ age may start from 65+ in most countries in general

Find out the facts about these two ages demographic groups
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

The best people to target are those who are passionate about earning extra money or using SFI to fulfill another purpose or desire. If there were only some way to know that these are the people you are targeting. Whether a person is a homemaker or retired or is something else doesn't really matter.

When I was a homemaker, I would have loved something like SFI that I could work and earn some money. As others have mentioned the hard part is finding time, but most homemakers who are passionate would find the time even if they were working SFI in the middle of the night.

As a retired person, I find SFI to be stimulating. Also a place where I have friends that are responsive to my needs for the program. Here is a list of reasons retired people might be interested in SFI.

1. Helps them get outside themselves with something beneficial to their income and
their psychological well being.
2. Keeps their mind active doing something upbeat, informative and educational.
3. Gives them something to look forward to every day. I personally love the forum.
4. Teaches them about using the internet and broadening their knowledge of the current happenings in the world.
5. Affords them an outlet for their interests in whatever they want to do or be.
6. Just because you retire or get old doesn't decrease your passion and desire to dream big and do something with that dream.
7. Utilizes the discipline that we have spent years developing by getting up and going to work every day. Helps us maintain a healthy lifestyle.
8. SFI provides so much for anyone, regardless of your situation. Targeting retired people is no different than targeting anyone else.

From being in SFI, I have learned so much more about the people in the rest of the world. I have learned that people are the same no matter where they live. We all have much in common, in dreams, aspirations and desires for the best life for ourselves and our families.


less

The best people to target are those who are passionate about earning extra money or using SFI to fulfill another purpose or desire. If there were only some way to know that these are the people you are targeting. Whether a person is a homemaker or retired or is something else doesn't really matter.

When I was a homemaker, I would have loved something like SFI that I could work and earn some money. As others have mentioned the hard part is finding time, but most homemakers who are passionate
...more

Affiliate since: 01/14/2014, Power Rank: 99999999 | Read Juanita's 94 other Ask SC answers

Both are good targets for your ads.

However, given the choice between the retired persons or homemakers, I go for the homemakers.

Usually retired persons have already some savings on their own and regular pensions for benefits. Thus SFI will be also good as it will give retired persons an opportunity to continue productivity beyond retirement.

However, homemakers have children they still need to support. As such, they will be needing more financial stability and additional income for the needs of the family. As such, even at the comforts of their own home, they get to earn for their family as they are raising their children well being home-based.

I am confidently giving you this option for I am a home-based mom who considers SFI as a big door of opportunity to succeed and earn more for the future of my children as raise and rear them hands on without having to leave the comforts of our home.

Hope this answer helps.
less

Both are good targets for your ads.

However, given the choice between the retired persons or homemakers, I go for the homemakers.

Usually retired persons have already some savings on their own and regular pensions for benefits. Thus SFI will be also good as it will give retired persons an opportunity to continue productivity beyond retirement.

However, homemakers have children they still need to support. As such, they will be needing more financial stability and
...more

Affiliate since: 10/23/2013, Power Rank: 99999999 | Read Caroline's 9 other Ask SC answers

Great question.

Both demographic; I think you should target both as they are both fruitful. My reason is simple, worldwide both are having the same problems. As per the news retired persons face serious concern about pension and not having enough to sustain their life as most pensions are way below inflation or nonexistent; the situation is so bad that pensioners are having to go back to work just to make ends meet.

Home-makers who normally get a substantial allowance have become the new work from home industry as they find they are unable to make ends meet with the allowance they now receive and finding part time situations have become even harder to acquire and in many situations leaving the home to earn the extra needed is not possible.

Many home-makers are now trolling the internet looking for Work From Home situations as seen in the many news highlights across the globe.

I hope this was helpful.
I wish you success with your advertising.
less

Great question.

Both demographic; I think you should target both as they are both fruitful. My reason is simple, worldwide both are having the same problems. As per the news retired persons face serious concern about pension and not having enough to sustain their life as most pensions are way below inflation or nonexistent; the situation is so bad that pensioners are having to go back to work just to make ends meet.

Home-makers who normally get a substantial allowance have
...more

Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers

The are equally lucrative when the advertising is done properly. Again, it is not the demographic that is the most lucrative but the quality of the ad creative. Retired persons tend to have more disposable income meaning that they have more buying power. So this is a good variable to know. But it is not everything because also persons in this group are more reserved spenders.

Whereas, the homemakers are more liberal spenders they are very limited on time. So if your prospect doesn't have 2 hours everyday to devote to their business it is unlikely that they would make a good prospect. Ultimately, each group should be targeted with the appropriate ad creative.

Always split test ad creatives and campaigns for performance tracking and improvement. This is work but well worth the effort to improve conversions and profits. So you can use the ad creative in the marketing section to target both groups separately. Be sure to track for performance improvement. You can find good examples here: https://www.sfimg.com/Resources/MarketingCenter
less

The are equally lucrative when the advertising is done properly. Again, it is not the demographic that is the most lucrative but the quality of the ad creative. Retired persons tend to have more disposable income meaning that they have more buying power. So this is a good variable to know. But it is not everything because also persons in this group are more reserved spenders.

Whereas, the homemakers are more liberal spenders they are very limited on time. So if your prospect doesn't
...more

Affiliate since: 11/18/2013, Power Rank: 99999999 | Read Robert's 6 other Ask SC answers

Great question. It might be tempting to think that retired people would make better candidates for SFI than homemakers because they have more time on their hands. Some retired people have sufficient income and assets to retire on and some don't. This is not an easy question to answer without doing extensive research to know and understand what the real needs of retired people are.

On the other hand, homemakers are perceived as homebodies and can thus find time outside of their homemaking chores and reponsibilities to devote some time to a side home-based business. But it varies from home to home and depends on how much work they do and if they can spare some time to do business.

Since there is not a clear view of who would make a better demographic, I would say it is better to target both demographics because you never know where you will find your next Ace. And since this is a numbers game, it is better to reach out to as many prospects as your advertisements can go. Everyone should have an equal opportunity to hear about SFI and the store TripleClicks.
less

Great question. It might be tempting to think that retired people would make better candidates for SFI than homemakers because they have more time on their hands. Some retired people have sufficient income and assets to retire on and some don't. This is not an easy question to answer without doing extensive research to know and understand what the real needs of retired people are.

On the other hand, homemakers are perceived as homebodies and can thus find time outside of their homemaking
...more

Affiliate since: 11/13/2001, Power Rank: 84 | Read Jeannette's 241 other Ask SC answers

Both demographics are excellent.

Retired persons have time to spend and sometimes have the monetary resources. many retired persons do not have as much money as they did when working a full-time job. In either case, they can be very useful, because they have the time and the knowledge and the wisdom from many years of experience. They are often eager to learn new skills as well.

Homemakers often need extra income and have some time on their hands when children are at school or are napping. They are eager to learn and are often dependent on income from the working spouse. However, if the spouse has been laid off from work, for whatever reason, this makes it more essential that the homemaker find some way to gain extra income and perhaps convince the other party to join as well.

It is for these reasons that I believe that both demographics are equally good to target ads.
less

Both demographics are excellent.

Retired persons have time to spend and sometimes have the monetary resources. many retired persons do not have as much money as they did when working a full-time job. In either case, they can be very useful, because they have the time and the knowledge and the wisdom from many years of experience. They are often eager to learn new skills as well.

Homemakers often need extra income and have some time on their hands when children are at
...more