Hello and thanks fo asking.
For now I do not have a website but have been working on one, so I knew setting up SEO would be important for all of my business. here are couple of things i have been learning especiall from Victoria Edwards article.
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your
website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for? How can you build your website in a way that will please both your
visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help
your web presence become more profitable?
"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as
skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby
said.
Communicate to the search engines your intentions so they can recommend your website for relevant
searches. You must have understood what SFI and Tripleclicks is all about, what youve benefited and what other can benefit from it.
1. Your Website is Like a Cake
Your links, paid search, and social media acts as the icing, but your content, information architecture,
content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake
is tasteless, boring, and gets thrown in the trash. Moment taking words as well as testimonies about Tripleclicks and SFI should be included.
2. What Search Engines Are Looking For
Search engines want to do their jobs as best as possible by referring users to websites and content that is
the most relevant to what the user is looking for. So how is relevancy determined?
Content: Is determined by the theme that is being given, the text on the page, and the titles and
descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do other authoritative sites use your
website as a reference or cite the information that's available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it
have a high bounce rate? Get ads from Tripleclick site and avoid too many of it. Make sure your website displays information faster.
3. Know Your Business Model
While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals
are. Some questions you need to ask yourself are:
What defines a conversion for you?
Are you selling eyeballs (impressions) or what people click on? Natuarl herbs, Phone's, Laptops and many more
What are your goals?
Do you know your assets and liabilities?
4. Don't Forget to Optimize for Multi-Channels
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms,
which is why you should also be thinking about multi-channel optimization. These multi-channel platforms
include:
Facebook
Twitter
LinkedIn
Email
Offline, such as radio and TV ads
Being consistent with keyword phrases within these platforms will not only help your branding efforts, but
also train users to use specific phrases you're optimizing for.
5. Be Consistent With Domain Names
Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-
directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other
best practices with domain names are:
Consistent Domains: If you type in www.example.com, but then your type in just example.com and
the "www" does not redirect to www.example.com, that means the search engines are seeing two
different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as
external sites will be linking to www.example.com and example.com.
Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make
sure that the previous owner didn't do anything shady to cause the domain to get penalized.
Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall
efforts.
6. Optimizing for Different Types of Results
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as
well as other media.
Create rich media content like video, as it's easier to get a video to rank on the first page than it is
to get a plain text page to rank.
Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make
sure you read up on the latest best practices so search engines can crawl that content and give your
site credit for it.
7. Focus on Your Meta Data Too
Your content on your site should have title tags and meta descriptions .
Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make
sure it talks specifically to that page and that it is also formatted correctly.
Your meta description should be unique and also speak to that specific page. Duplicate meta
descriptions from page to page will not get you anywhere.
Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so
they want to click and read more.
This arent my idea but thats what have been learning.
Cheers
less
