What are some ideas for marketing SFI at a job fair or free-standing kiosk in a business area?
I have considerable experience in running a sales booth at a Trade Fair. But those have been for physical products from my own business (for instance a clothing manufacturing business). It’s a lot of work. You need to set yourself up properly with an attractive “shop front”, display area and have stock and sales materials readily available.
These booths also are quite expensive. You have to pay a fee which is based on the size of the booth, it’s location within the job fair building, and the type of facilities you need (power, lighting, internet connection, mobile and/or landline telephone connection, EFTPOS/Credit card payment system etc).
SFI is an internet business. To successfully market SFI I believe it is essential that you have broadband access to the internet and a computer with a large display screen. In my case, I would use my 27 inch Apple Mac desktop computer.
You would then be able to run a series of seminars to small groups of people throughout the day. I would suggest no more than five people at a time. You will need to take bookings.
And it would be even better if you could offer “one on one” seminars. In that way you could really focus on the needs/desires/interests of just one person and hence you would have more chance “wetting their appetite” for SFI.
Of course I would also show them that SFI can be conducted on a smartphone or tablet. But I do not suggest that you use your smartphone as your principal marketing device. No, but I would show them how all the functionality of the SFI and TripleClicks websites are available to you on a smartphone – so that you can “do business on the run”.
And I would show them how to access SFI on their laptop, tablet, and/or smartphone.
I think the best way to go is with a practical demonstration and to talk to them about your own experience with SFI. What you love about it and how you make it work for you. And I would encourage you to book a follow up meeting with them at their place as soon as possible afterwards.
I recommend doing this, if your budget allows you to. You will find it great fun and exhilarating. And you will find it a great learning experience.
So "go for it" if you can!
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What are some ideas for marketing SFI at a job fair or free-standing kiosk in a business area?
I have considerable experience in running a sales booth at a Trade Fair. But those have been for physical products from my own business (for instance a clothing manufacturing business). It’s a lot of work. You need to set yourself up properly with an attractive “shop front”, display area and have stock and sales materials readily available.
These booths also are quite expensive.
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