If we gave you all the secrets you wouldn't buy the book. - Cory Rudl
Today i will share one major secret that unlocks all marketing power and that is Passion.
Passion is something you can not fake, and is grounded in faith, and professed with joy, and brings home happiness. It is more contagious than any cold or flu, and consumes people within minutes of it reaching their soul and grabbing their mind and dragging it into the story.
Marketing is not advertising.
No advertisement can ever make one entirely passionate about a product or company but a sustained marketing plan will connect people to your business beyond just a customer relationship. With marketing instead of selling the product you are building trust in an established brand, introducing the people and the stories or testimonials of the impact this brand has had on their lives, and you write a narrative of what to expect should they grab onto this dream and become an insider to this elite group of people who are a part of the family.
Passion starts with your own story. It centers around you and the hard facts, and what testimonials you sought, and what research you did to get to where you are as a spokesperson for this company. You need to be a customer, think like a customer, and tell the story in that perspective so people can relate to being you and compare their needs and desires to your needs and desires.
Passion puts conviction in your voice. If you have passion people will know you believe everything you are saying to be the God's honest truth and that you love what you do.
less
If we gave you all the secrets you wouldn't buy the book. - Cory Rudl
Today i will share one major secret that unlocks all marketing power and that is Passion.
Passion is something you can not fake, and is grounded in faith, and professed with joy, and brings home happiness. It is more contagious than any cold or flu, and consumes people within minutes of it reaching their soul and grabbing their mind and dragging it into the story.
Marketing is not advertising.
No
...
more
