Our core roles in SFI are to promote TripleClicks products and services and to recruit affiliates.
Promoting TC products and service involves advertising. Recruiting PSAs also involves advertising with the added sponsoring requirements. The marketing skills we should teach our downlines are therefore not just to affect sales and signups but also on how to get others to continue this process, in other words how to duplicate their efforts. We normally refer to this as duplication.
For product promotions and recruiting I believe that the main requirements on our part are that of patience and persistence. We should teach our downline this. Many members I believe get frustrated when prospects say no, when they post ads and do not get sales, hits or quality sign ups. This is of course a very natural feeling but we must be patient, stay the course and keep on promoting and recruiting.
This is our ongoing role and it has been established that an advertisement will go before a person’s eyes many times before he ‘sees’ it. It’s the same with hearing a message. People hear but don’t always listen to what they are hearing. So teach & encourage our people to keep on keeping on. They are to do the same and teach this to their own downlines.
Good communication skills would be next on my list: What we say and how we say it to prospects is vital especially when recruiting PSAs. By all means be passionate, without going over the top. Speak the truth and let the facts speak for themselves.
Running an ad campaign is next on my list. There are a number of skills involved here that our people should know about. Teach these:
- Selection of what to promote. If its TC products which products;
- Who to target for sales /recruitment, online or offline
- Selection of type and where to advertise - Banners, text, videos, flyers, cards, email marketing, classifieds, social sites, traffic exchanges etc..
- Setting a budget if any;
- Composing and placing ads
- Key coding and tracking
- Working out ROI
- Following up on leads
Having good marketing skills is invaluable in this business. There is a lot to learn but like any skill, it takes time to learn so not only teach them but also encourage your people to practice them. Knowing and doing must go hand in hand.
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Our core roles in SFI are to promote TripleClicks products and services and to recruit affiliates.
Promoting TC products and service involves advertising. Recruiting PSAs also involves advertising with the added sponsoring requirements. The marketing skills we should teach our downlines are therefore not just to affect sales and signups but also on how to get others to continue this process, in other words how to duplicate their efforts. We normally refer to this as duplication.
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