If it is stale, throw it out!
There is no one letter that will do for everyone. This being a global business people will be coming here for different reasons and different determinations. In place of a message constipated with welcome lets get you off to a fast start here is what you need to do the first week. Be kind, be gentle. Introduce yourself and tell them why YOU are here. Tell them what you like to do and don't do. Not with SFI but in life in general. Ask them a few questions about what they enjoy. You can see where they are from so ask them about that place. Ask them what they do for a living.
Engage them in conversation and learn to listen.
When they write you back and tell you about what they do compliment them on their profession. You are going to hear one of two things in the next message. How much they love what they do or how much they hate it. Either way, that is just one of their HOT SPOTS for being here if you listen.
If they love it then find ways to associate that passion with what we do here and how they are going to love SFI.
If they hate what they are doing, there again, this is their HOT SPOT. Now send them a message of how SFI can work for them and get them out of that profession. Are you seeing a light go off now?
Same thing goes for where they live. Maybe they would rather be somewhere else. This introduction can build rapport, friendships and trust. Just keep in mind the one asking the questions will control the conversation so be inquisitive. Do keep in mind though to ask open ended questions that require an active response. Do not as closed ended questions that can be answered with one word like yes or no. If you have to ask a closed ended question though, make sure it is a "Yes" question. If you think the answer might be a now, DO NOT ask it. You want the answers coming from your affiliate being Yes, Yes, Yes, Of Course. You do this and they will sell themselves on SFI and you will have an active PSA on your hands.
To YOUR next Yes, Yes, Yes
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If it is stale, throw it out!
There is no one letter that will do for everyone. This being a global business people will be coming here for different reasons and different determinations. In place of a message constipated with welcome lets get you off to a fast start here is what you need to do the first week. Be kind, be gentle. Introduce yourself and tell them why YOU are here. Tell them what you like to do and don't do. Not with SFI but in life in general. Ask them a few questions about
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