First is to understand how PSA Mailer and individual email systems work. Secondly, What is your objective to use both and intended results you expect to achieve. Thirdly, different situations need different treatment based on case by case basis. There are limitations to both of them.
Preferably, I use PSA mailer to contact a group of PSAs using a customized letters/emails
readily prepared by SFI. Generally, this is used in the welcoming letters, telling PSAs to do the necessary tasks to complete registration and expectation of SFI. Using SFI platform, PSA Mailer will direct the emails safely to the Affiliates' website.Outgoing mails can be tracked by SFI and acknowledging that the group mails have been sent. There is less chance that the mails will go to SPAM unless the receivers treat as SPAM.
PSAs' email addresses have been filtered by SFI and most likely that these email addresses are valid. PSAs must whitelist SFI mails to ensure that they will receive emails from SFI unless PSAs have cancelled off their account or opted out from SFI.
It is a most convenient way to send letter in bulks to save time and effort. Using the same platform and customized letters you can these mails to hundreds of PSAs in seconds or minutes as compared sending individual emails to hundreds of PSAs which might take hours to send one by one. Individual email is used in a particular case only. For selective group members, you can build up a list in excel format to send as group mailer.
First is to understand how PSA Mailer and individual email systems work. Secondly, What is your objective to use both and intended results you expect to achieve. Thirdly, different situations need different treatment based on case by case basis. There are limitations to both of them.
Preferably, I use PSA mailer to contact a group of PSAs using a customized letters/emails
readily prepared by SFI. Generally, this is used in the welcoming letters, telling PSAs to do the necessary tasks ...more
