I saw a lot of answers telling you to keep it short, don't say too much, get them in for what they want to know and it's really sad.
While it's true that you have 3-5 seconds to catch a prospects attention and get them interested, most people do not have that short attention spam a couple folks with short attention spans warned you about. Instead most people have questions, and being able to answer those questions while they are engaged will determine the ability to recruit the people those short one line ads ignore or alienate.
Some folks around here keep saying that a long sales pitch never works but every million dollar product on ClickBank has a long sales letter, no splash page, no one-liner ads. They have instead information and it isn't all inclusive. It doesn't give away the farm but it builds interest and answers the most pressing question which is, "How will this help me solve the problems I have?".
With a program like SFI you need to be able to tell people about the extensive training library, or the upline, company, and forum support. You need to tell others about the income streams and how money is generated in the program. Others will want to know about the company history, and some will want a vision of the future, so no one ad is going to be perfect.
The solution is to create a blog with landing pages speaking to each of these questions and a central sitemap or index of all the FAQ items for those who have more questions than one. You can have info rich pages that highlight SFI as a solution to common problems, and you can have short splash pages for those folks with the short attention span who just want to hurry up and join or move on.
Basically your ads need to fit the audience and not a certain type of ad. You can have ads that are too short and ads that are too long so you need to constantly test which ads work on which traffic sources and use the right ads for the place you reach your contacts.
You also need to plan on what the person needs to do once they get the information they desire.
Do you want them to connect with you for a live chat on Skype or Facebook? Do you want to do a webinar or Google Hangout to walk them through the reasons to join? Do you want to feed them into an e-mail list and give them a training guide so they can get started fast when they join, or do you wish to depend solely on team mail to get the needed information across after they join.
Most of those options are called qualifying and they will reduce the total number of final sign ups but increase the average quality of PSA. The more you pre-train and prepare your prospects, and the more lines of communication you open up, the better the odds are of them doing well in SFI and becoming Fast Track members, setting up standing orders, and promoting their gateways successfully.
I personally try to qualify my prospects and prepare them for success. Have a great week ahead.
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I saw a lot of answers telling you to keep it short, don't say too much, get them in for what they want to know and it's really sad.
While it's true that you have 3-5 seconds to catch a prospects attention and get them interested, most people do not have that short attention spam a couple folks with short attention spans warned you about. Instead most people have questions, and being able to answer those questions while they are engaged will determine the ability to recruit the people
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