Many advertising guru in our business are unanimous in saying that less is best when it comes to advertising.
And the saying that less is more is very effective if you use very catchy and interesting words that describe what you are promoting.
Depending on the purpose of your ad, you will use short keywords that will stand out.
One such ad I saw years ago that really caught my eye and interest and stayed with me till now was: “This one’s for you”. I saw it everyone, on TV, on the newspapers, magazines, etc. It is about a new football team called “The Swans”- Notice the clever use of sound? Nothing else was written on the ads. I ended up being a fan of The Swans since then! I think the ad was very clever!
Prepare your advertising campaign by doing research so that you will know what works and what to avoid.
Your ads should address people’s needs/problems. With a clever play on words, or pun, you can arouse great interest in your readers and may produce great results.
I can think of one such phrase, “Fatten your purse!” may arouse the interest of those who are looking for ways to earn extra income.
Good luck! You now have the luxury of choosing the best advice from the answers given you.
less
Many advertising guru in our business are unanimous in saying that less is best when it comes to advertising.
And the saying that less is more is very effective if you use very catchy and interesting words that describe what you are promoting.
Depending on the purpose of your ad, you will use short keywords that will stand out.
One such ad I saw years ago that really caught my eye and interest and stayed with me till now was: “This one’s for you”. I saw
...
more
