I've addressed this issue, as a full-time marketer, for well over two decades and quality over quantity is a BIG challenge. Through testing we've found that the more you qualify a prospect the higher your "per lead" cost. You need to find a balance between the level you qualify your prospects and the actual results you receive from those that convert to Affiliates and then to EA2 or above. The following recommendations are for intermediate to advanced Affiliates.
1) Track the "per lead" cost from your advertising.
2) Track the "per Affiliate" conversion cost from your advertising.
3) Track the EA2 conversion cost of the Affiliates from your advertising.
4) Track the EA2 "burn rate" from your advertising. This would be how long they stay active as an EA2 or above.
5) Determine which leads within your "lead system" overall convert the best, based on 1 to 4, and then "scale up" what you did to generate and convert those leads. Use a/b split testing through every step of the process!
You can use paper, a spreadsheet or even a database to perform steps 1 to 5. You do NOT need a complicated system!
My opinion, based on 28 years of using "lead systems", is that quality is about the bottom-line financial results and nothing else! I see nothing wrong with exposing large numbers of "individuals" to the SFI system and letting them make their own decision(s) about where they're at in life and how SFI may or may not fit right "now". Do the math associated with your "lead system" and let the numbers tell you what to do and not do!
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I've addressed this issue, as a full-time marketer, for well over two decades and quality over quantity is a BIG challenge. Through testing we've found that the more you qualify a prospect the higher your "per lead" cost. You need to find a balance between the level you qualify your prospects and the actual results you receive from those that convert to Affiliates and then to EA2 or above. The following recommendations are for intermediate to advanced Affiliates.
1) Track the
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