Affiliate since: 06/29/2000, Power Rank: 1

My answer is going to be in two parts. Part one will be directed at "Hit Tracking" specifically and part two will be directed at "Campaign Tracking". My experience is that it's very important to understand how "Hit Tracking" fits into an overall campaign tracking system.

__________________ Part One - Hit Tracking __________________

Hit tracking allows you to track the number of "suspects" that land on a particular "landing page" or "gateway page". However, until the "suspect" fills out a form and clicks submit they are NOT a "prospect" or lead. Hit tracking is useful in determining if your advertising and landing/gateway page are working together to produce an acceptable amount of "form fills" or prospects/leads. If you're seeing a high number of hits, but a low number of "form fills" or prospects/leads then something is wrong. Maybe your ad does not match well with landing/gateway page for example. You may also see a similar term called "bounce rate" which means that a "suspect" only looked at one page and then left the website. Use testing to increase your results.

SFI's hit tracking tool resets each Sunday:

https://www.sfimg.com/PowerTools/HitTracking

__________________ Part Two - Campaign Tracking __________________

You can use paper, a spreadsheet or even a database to perform steps 1 to 5. You do NOT need a complicated system, but as you grow it would make your system a LOT easier to track if you used a computer based tool like a spreadsheet.

IMPORTANT: All steps require you to track the advertising source of each lead. Use Key Code Tracking!

1) Track the "per lead" cost from your advertising. Ad cost divided by total number of leads generated.

2) Track the "per Affiliate" conversion cost from your advertising. Ad cost divided by total number of Affiliates converted from leads.

3) Track the "per EA2" conversion cost of the Affiliates from your advertising. Ad cost divided by total number of EA2s generated from Affiliates.

4) Advanced Metric: Track the EA2 "burn rate" from your advertising. This would be how long each lead stays active as an EA2 or above. This metric can be very important when you determine the demographics (countries and income levels) you want to target with your ads.

5) Determine which leads within your "lead system" overall convert the best to EA2, based on 1 to 4, and then "scale up" what you did to generate and convert those leads.

Hint: Use A/B split testing through every step of the advertising process! When using A/B split testing put 80% of your budget in your best ads and use the other 20% for testing purposes. A/B split testing = Always Be Testing! Google the term when you get a chance...

SFI provides the tools you need to get started with your very own "lead system". However, for advanced Affiliates you may want to graduate to building and owning your own list. The basic steps are still the same except you would capture all leads on your own website and then market SFI directly to each prospect in whatever manner you see fit.

Some of the SFI tools you should consider:

https://www.sfimg.com/PowerTools/KeyCodeTracking

https://www.sfimg.com/PowerTools/TLCoop

I'm aware that all of the above may sound complicated. However, I would encourage everyone that reads this response to copy this information for future reference. If you want to earn SERIOUS INCOME from your internet marketing business you're going to need a lead system. I can assure you that if you take things one step at a time you'll be a professional within a very reasonable period of time. See you at the top!
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My answer is going to be in two parts. Part one will be directed at "Hit Tracking" specifically and part two will be directed at "Campaign Tracking". My experience is that it's very important to understand how "Hit Tracking" fits into an overall campaign tracking system.

__________________ Part One - Hit Tracking __________________

Hit tracking allows you to track the number of "suspects" that land on a particular "landing page"
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Affiliate since: 06/29/2000, Power Rank: 1

You can use paper, a spreadsheet or even a database to perform steps 1 to 5. You do NOT need a complicated system, but as you grow it would make your system a LOT easier to track if you used a computer based tool like a spreadsheet.

IMPORTANT: All steps require you to track the advertising source of each lead. Use Key Code Tracking!

1) Track the "per lead" cost from your advertising. Ad cost divided by total number of leads generated.

2) Track the "per Affiliate" conversion cost from your advertising. Ad cost divided by total number of Affiliates converted from leads.

3) Track the "per EA2" conversion cost of the Affiliates from your advertising. Ad cost divided by total number of EA2s generated from Affiliates.

4) Advanced Metric: Track the EA2 "burn rate" from your advertising. This would be how long each lead stays active as an EA2 or above. This metric can be very important when you determine the demographics (countries and income levels) you want to target with your ads.

5) Determine which leads within your "lead system" overall convert the best to EA2, based on 1 to 4, and then "scale up" what you did to generate and convert those leads.

Hint: Use A/B split testing through every step of the advertising process! When using A/B split testing put 80% of your budget in your best ads and use the other 20% for testing purposes. A/B split testing = Always Be Testing! Google the term when you get a chance...

SFI provides the tools you need to get started with your very own "lead system". However, for advanced Affiliates you may want to graduate to building and owning your own list. The basic steps are still the same except you would capture all leads on your own website and then market SFI directly to each prospect in whatever manner you see fit.

Some of the SFI tools you should consider:

https://www.sfimg.com/PowerTools/KeyCodeTracking

https://www.sfimg.com/PowerTools/TLCoop

I'm aware that all of the above may sound complicated. However, I would encourage everyone that reads this response to copy this information for future reference. If you want to earn SERIOUS INCOME from your internet marketing business you're going to need a lead system. I can assure you that if you take things one step at a time you'll be a professional within a very reasonable period of time. See you at the top!
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You can use paper, a spreadsheet or even a database to perform steps 1 to 5. You do NOT need a complicated system, but as you grow it would make your system a LOT easier to track if you used a computer based tool like a spreadsheet.

IMPORTANT: All steps require you to track the advertising source of each lead. Use Key Code Tracking!

1) Track the "per lead" cost from your advertising. Ad cost divided by total number of leads generated.

2) Track the "per
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Affiliate since: 06/29/2000, Power Rank: 1

I would recommend your create your own professional e-mail template that you can reuse each time you send out a redemption code.

1) First thing you need is a TripleClicks gift card image (drag a large or small image to your desktop depending on your design needs):

https://www.sfimg.com/Resources/GiftCards/GiftCards

2) Now open your modern email client and create a new message.

3) Keep the copy of the message short and brief. Remember to focus on benefits and call-to-action statements. Keep It Simple! The ONLY objective of this e-mail is to get your prospect to:

http://www.tripleclicks.com/giftcard/giftcard.php

4) Copy and paste or drag the image from step 1 into your e-mail message. This is the creative part in that you'll need to arrange the text and graphic in a way that you believe will produce results.

5) Select the image and find the option, in your e-mail client, to add a URL to the image. I recommend the URL be:

http://www.tripleclicks.com/giftcard/giftcard.php

This means that when your prospect clicks on the image they'll be taken to the above URL. However, you should also paste the above URL into the body of your text to reduce any risks associated with the image not being viewable for some reason.

6) Create an e-mail follow-up campaign with one goal in mind. Get the prospect to the redemption site. Use e-mails with and without graphics to better your chance of getting through any email or spam filters.

7) Test several version of your email and keep track of which one produces the best results. Use A/B split testing to increase your results (Always Be testing). Use the 80/20 rule to increase your results.

Use SFI's Gift Card Guide to enhance your TripleClicks gift card marketing efforts:

https://www.sfimg.com/GCguide/GCguide
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I would recommend your create your own professional e-mail template that you can reuse each time you send out a redemption code.

1) First thing you need is a TripleClicks gift card image (drag a large or small image to your desktop depending on your design needs):

https://www.sfimg.com/Resources/GiftCards/GiftCards

2) Now open your modern email client and create a new message.

3) Keep the copy of the message short and brief. Remember to focus on benefits
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Affiliate since: 06/29/2000, Power Rank: 1

The first thing you have to do, as an Affiliate Marketer, is LOCATE your target audience who happen to be "music artists". Your have two choices:

1) Find out where music artists hang out. Where do they socialize and network?

or

2) Attract music artists to you with advertising and/or content strategies.

You can do either 1 or 2 online or offline.

The second thing you need to do is craft your "offer". Focus on the benefits and keep it simple!

Hint: Make sure you emphasize that the winner of the TripleClicks Music contest is featured on TripleClicks.com the "entire" month following their win. TripleClicks.com is in the top 2,000 of websites in the world. Stress the benefit(s) of this feature to your prospects!

Develop a list of locations on and offline along with the offers you'll present to your prospects. Now you need to develop a schedule of when and how you will prospect and then you need to execute. Then rinse and repeat!

Once you have a prospect that converts you should also consider a simple "how to enter" the contest email based on:

https://www.sfimg.com/Support/Solution?id=73902
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The first thing you have to do, as an Affiliate Marketer, is LOCATE your target audience who happen to be "music artists". Your have two choices:

1) Find out where music artists hang out. Where do they socialize and network?

or

2) Attract music artists to you with advertising and/or content strategies.

You can do either 1 or 2 online or offline.

The second thing you need to do is craft your "offer". Focus on the benefits and
...more

Affiliate since: 06/29/2000, Power Rank: 1

1) Use your personalized SFI gateway(s) to market your business in a proven and professional way:

https://www.sfimg.com/MyAccount/GatewayList

2) Use your personally owned website to:

a. Own and build your own brand.

b. Craft your own unique offer for those that join your team and/or become your PSA.

c. Show that you're serious and dedicated in order to attract high quality Affiliates. You can showcase that you're a professional!

d. Provide your own "value added" support system for your team.

When determining what content to use on your site remember the 80/20 rule. You should focus on what converts Prospects to Affiliates "and" what makes your Affiliates more productive.
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1) Use your personalized SFI gateway(s) to market your business in a proven and professional way:

https://www.sfimg.com/MyAccount/GatewayList

2) Use your personally owned website to:

a. Own and build your own brand.

b. Craft your own unique offer for those that join your team and/or become your PSA.

c. Show that you're serious and dedicated in order to attract high quality Affiliates. You can showcase that you're a professional!

d.
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Affiliate since: 06/29/2000, Power Rank: 1

If you're going to focus on product marketing I would suggest you build a website property dedicated to each niche area you decide to target. Focus your product search on items that address or solve a common problem!

What you want to do is what's called "going narrow and deep" with your site and all of it's content. This means "focus" each site. This will help you to attract and convert prospects from organic (free) and paid marketing strategies. Each site needs to be focused on presenting solutions on "one" topic!

The content of your niche site should be "how to" or "review" focused as the #1 reason prospects are searching the internet is because they're trying to find a solution to something. Something that's important to them! Prospects want answers and if your niche site answers their questions and provides a solution then the sale(s) will follow.

Finally, use A/B split testing and the 80/20 rule to increase the effectiveness of your niche sites and advertising strategies.
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If you're going to focus on product marketing I would suggest you build a website property dedicated to each niche area you decide to target. Focus your product search on items that address or solve a common problem!

What you want to do is what's called "going narrow and deep" with your site and all of it's content. This means "focus" each site. This will help you to attract and convert prospects from organic (free) and paid marketing strategies. Each site needs to
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Affiliate since: 06/29/2000, Power Rank: 1

The short answer is "YES". Creating your own support system in your native language outside of SFI might be a good idea.

Here's some thoughts and recommendations.

1) Do not duplicate what SFI already has in place! Remember that your group will expand beyond your native country to every country in the world. You want your "entire" group to be able to duplicate and that will be difficult if "your" entire system of marketing SFI is in your native language. Become an expert in your native country, explain SFI's system and provide a forum, but don't duplicate SFI's system and material.

2) The simplest way to set-up your site would be with WordPress. If you're going to create a custom site with a forum it's best to use the self-installed version of WordPress.

3) You could use a membership plugin to limit access to your WordPress site. If you use a membership plugin and integrate it with your forum you can have badges to recognize the active participants. Those that contribute to the community!

4) If you use WordPress, a membership plugin and a forum plugin then you can link articles to forum topics. You can also restrict access to various articles and forum areas based on membership or badge level.

4) Use the 80/20 rule to determine what articles and forum topics are created on your site. Focus on topics that ask and answer action oriented questions. You want your Affiliates to take action and you want them to get results!

5) Keep your community positive and focused on moving forward!

It makes good business sense to brand yourself while providing the best support possible. Remember the 80/20 rule in everything you do and you're success is almost assured. Hint: Don't forget your lead system!
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The short answer is "YES". Creating your own support system in your native language outside of SFI might be a good idea.

Here's some thoughts and recommendations.

1) Do not duplicate what SFI already has in place! Remember that your group will expand beyond your native country to every country in the world. You want your "entire" group to be able to duplicate and that will be difficult if "your" entire system of marketing SFI is in your native language.
...more

Affiliate since: 06/29/2000, Power Rank: 1

If you have an established business, with products and services that are already competing in the market place, then the #1 advantage is additional exposure. The ECA program is simply another way for you to reach additional markets. The bottom-line is that with no-cost to join it's a smart move for any "current" business owner!

CAUTION: If you're an SFI Affiliate looking to build "residual income" and you do NOT have an established business then the ECA program "may not" be for you! Do NOT let yourself get distracted from doing what needs to be done to build a residual income. The best advice I could offer is to reach out to those that have done what you want to do and ask what they did!

There's only so many hors in the day so keep asking empowering questions and don't forget the 80/20 rule. Be effective AND efficient!
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If you have an established business, with products and services that are already competing in the market place, then the #1 advantage is additional exposure. The ECA program is simply another way for you to reach additional markets. The bottom-line is that with no-cost to join it's a smart move for any "current" business owner!

CAUTION: If you're an SFI Affiliate looking to build "residual income" and you do NOT have an established business then the ECA program "may
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Affiliate since: 06/29/2000, Power Rank: 1

Yes, but the next question is how to do you do this effectively and efficiently? If you're prospecting for ECAs as part of your SFI business building strategy then consider the following:

1) You'll be more effective if you have "benefit statements" when communicating with prospective ECAs. One of the best things you can do is stress that you have a documented system of getting up and running as an SFI ECA. Your system will minimize the ECAs startup challenges and therefore help to make them more successful. Differentiate yourself from your competitors!

2) Consider one or all of the following: emails with getting started info, auto responder course, video instructions, screencast videos, phone consultation and in-person consultation for local ECAs. If you're placing a focus on sponsoring ECAs then choose at least three different ways to provide support. If ECA prospecting is not your focus then choose one (emails with getting started info).

3) Hint: If you document as much as possible in the form of a PDF report then you may find that this tool is all you need!

There's only so many hors in the day so keep asking empowering questions and don't forget the 80/20 rule. Be effective AND efficient!
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Yes, but the next question is how to do you do this effectively and efficiently? If you're prospecting for ECAs as part of your SFI business building strategy then consider the following:

1) You'll be more effective if you have "benefit statements" when communicating with prospective ECAs. One of the best things you can do is stress that you have a documented system of getting up and running as an SFI ECA. Your system will minimize the ECAs startup challenges and therefore help
...more

Affiliate since: 06/29/2000, Power Rank: 1

No matter what the business or if it's big or small be assured that security is always a challenge. If you're in business it's not a matter of "if" it's a matter of "when" you'll encounter fraud and/or theft.

The questions to ask and then answer is "How did SFI respond during the recent cyber-attack"? The fact is that SFI's swift and thorough response kept issues to a minimum considering the seriousness of the attack. Impressive!

SFI has proven that it can and will protect the interests of it's Affiliates. SFI has weathered the storm!
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No matter what the business or if it's big or small be assured that security is always a challenge. If you're in business it's not a matter of "if" it's a matter of "when" you'll encounter fraud and/or theft.

The questions to ask and then answer is "How did SFI respond during the recent cyber-attack"? The fact is that SFI's swift and thorough response kept issues to a minimum considering the seriousness of the attack. Impressive!

SFI has proven
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