That is a good question. It is very frustrating to see so many people quit so soon after they register. Here are some of the reasons why I think they quit and a humble solution to retain and nurture new affiliates.
Many people quit on their first day at SFI and it may be because they are overwhelmed from the very beginning by the profile questions. In those first few minutes, a lot of people hesitate because it can be quite unnerving to answer questions you have not even asked yourself when you are adrift and looking for ways to improve your life. This may be why many don't even bother to continue on to the next phase.
Others half finish their profile and proceed to read their sponsor's greeting... and sometimes stop there. Is it because they are overwhelmed by what their sponsor is telling them? Or perhaps this is where they realize SFI is not for them. Some click on one or two of the daily or monthly actions because they are at the top of the page. The first item is the To-do list itself and when they see how long it is they probably think: “Oh dear, how can I do all this?” Others also click on the action that takes them to their TConnect page. The TConnect page can be another stumbling block: what do you write in your profile when you don't even know what you want to do yet?
Some probably don’t know how to whitelist their email or upload their photo. Even the simplest tasks can generate feelings of despair in those who have no experience whatsoever. They must feel that if they can't even do the easy things, how will they manage to learn all the more complicated things. Perhaps they were expecting something a little easier to understand, so they too fall by the wayside.
Also you have those that accumulate many points in the first month and then stop and never visit again. Why? Perhaps they are just going through the motions without really understanding what they are doing and where these actions will take them. They have reached EA rank but don't see how they will personally benefit from this. And let's be honest: referring, promoting and duplication are not the easiest things to do when you have zero experience, so they too get disheartened.
I have therefore come to the conclusion that throwing information at people with zero experience is a recipe for disaster. I believe that is why so many people quit but I also believe that many of these same people could become the best affiliates if only they had more guidance and simpler explanations from the very beginning.
Perhaps it is time for SFI to come out with a series of short videos that simplify and provide good examples of what people should do at SFI the first few days, weeks and months. Sometimes it is easier to learn from watching a video than it is to learn from what you are reading, especially when everything you read is brand new and totally out of your league.
These short videos could be hosted by someone attractive and with a good sense of humor in order to put their audience at ease. They could also contain easy to understand explanations with simple examples of how to accomplish each task: How to whitelist, how to upload a photo, How to promote products, how to refer customers or ECAs to TripleClicks, how to sponsor PSAs, how to duplicate, why VersaPoints are so important, why attaining team leader rank is so important, etc. etc.
For all our sakes I hope those videos are in the works. I know that some people who have managed to get through the first months feel that SFI is not so difficult. Well good for them! However, for the immense majority, it is very difficult to understand what to do and HOW to succeed.
As I said at the beginning, this is just my humble opinion. What do you think?
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That is a good question. It is very frustrating to see so many people quit so soon after they register. Here are some of the reasons why I think they quit and a humble solution to retain and nurture new affiliates.
Many people quit on their first day at SFI and it may be because they are overwhelmed from the very beginning by the profile questions. In those first few minutes, a lot of people hesitate because it can be quite unnerving to answer questions you have not even asked yourself
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