Well our prospects never had a marketing plan. They put all their time and energy in to figure out how they will go to tell people about SFI business. That’s the reason why they say “They aren’t interested in SFI because they don’t know very many people".
We need to tell them that SFI is almost a business designed to promote on the internet and we all are almost new to internet. So we need to build good relations in this new world of internet. It is the same kind of situation when businesses begin in the real world where we are living right from our birth. By this way prospects will be easily come to understand that now is just the beginning of process of relationship building in the new era of internet.
Just as Internet research becomes an increasingly important tool during the purchasing process, more marketers are seeing the advantages too. It’s a win-win situation. That is why SFI is investing more into online marketing today. The below are the logics and benefits that we can tell our prospects in SFI so he can proceed further as a SFI affiliate.
1. Attractive to a significant segment of the demographics for most customer profiles. That way SFI program can effectively reach your target customer.
2. Faster and less expensive to conduct SFI marketing campaigns. For example, an email campaign or online newsletter compared with traditional printing and direct-mail costs.
3. More economic to communicate via email, online chat, and video conferencing than long distance phone calls or toll-free numbers.
4. Measurable, which means that performance as a SFI affiliate is identifiable and repeatable.
5. Set up for real-time results monitor, and it can handle real-time tweaks and on the fly changes.
6. Open 24-hours a day, which means that even potential customers with insomnia can be reached at some point during the buying process.
7. Targeted, allowing you to pinpoint using geography, contextual relevance, and other useful parameters to reach a very specifically defined audience.
8. Continuously available, letting you give away whitepapers or free webinars to gather good sources of leads over time.
9. Cost-effective, in the long run. By adjusting your paid search campaigns to find which ads work best for different keywords, you reduce your ad spend and online efforts over time while maintaining or increasing the number of leads or purchases gained.
10. Going social, as more people share information among peers on websites like Facebook and LinkedIn , for business purposes. A recommendation by you from your point of view about SFI business to a friend or peer can go a long way towards closing a sale.
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