Once you decide what size fits best from the multiple choices, sure you can use visual appeal criteria or sampling of others to see what they they, I suggest you look at conversion rates and traffic results of what works for your traffic.
For example, you can choose three banners to try , enter a 3 digit SFI keycode describing that banner in the link, and rotate the banners using an ad server. There are many on the web. One I use is adbutler.com where the number of exposures is tracked and even the number of times it is clicked on.(There are free and paid options)
When you get signups through your link in the banner code, SFI records this and records it for your new affiliate in your back office and genealogy.
From this data, you can not only see which banner gets the most clicks, but also calculate your SFI conversion rates, not only just for sign ups.
Long term you can continue to track through the genealogy page how that signup performs, EA status, monthly VP actions, last login, all sorts of criteria.
This is a statistical way of knowing exactly which banner performs best on your site, short term and long term. Top affiliates internet marketers keep track of many statistics and tracking. Click-through rate and conversion rate are two important metrics.
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Once you decide what size fits best from the multiple choices, sure you can use visual appeal criteria or sampling of others to see what they they, I suggest you look at conversion rates and traffic results of what works for your traffic.
For example, you can choose three banners to try , enter a 3 digit SFI keycode describing that banner in the link, and rotate the banners using an ad server. There are many on the web. One I use is adbutler.com where the number of exposures is tracked
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