I have experience with in-person presentations, direct mail, trade shows, handing out biz cards, network at events, etc. Can offline marketing be as effective for my SFI business as online marketing?

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4192 votes
Dirk Vanderdonckt, Aff (Belgium) Top Author Forum Guru 2/15/2014 7:34 am
Affiliate since: 06/22/2013, Power Rank: 350 | Read Dirk's 14 other Ask SC answers
Of course it can. Offline marketing will be a much more personal approach than the online one. Online marketing may tend to be impersonal in that you just see an ad, click it and read a website and then decide for yourself if this is something for you.

In offline marketing the same may happen, you just read an ad in a newspaper or magazine, get interested, create a desire and you act upon it, but there are more personal ways of advertising too. You may for instance put an ad about a meeting
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4183 votes
Lesley Miller, Aff (Spain) Top Author Forum Guru 2/15/2014 12:28 am
Affiliate since: 08/09/2013, Power Rank: 99999999 | Read Lesley's 11 other Ask SC answers
I would say that your experience is perfect for building your SFI business. The 'personal touch' of being able to not only explain, but also demonstrate the effectiveness of the system is an important factor in encouraging new Affiliates and developing your team. I have found that my most successful team members are currently those whom I have met face to face.

However, to maximise your chances of developing a quality team you should not ignore the benefits of alternative on-line marketing.
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4182 votes
Ingrid Bernard, Aff (Trinidad And Tobago) Top Author Forum Guru 2/20/2014 6:25 am
Affiliate since: 07/28/2013, Power Rank: 99999999 | Read Ingrid 's 138 other Ask SC answers
Your experience in offline marketing can be extremely effective in your own country and even in your own community. This is what is known in SFI as ‘warm advertising’ where you can personally interact with others. I think that there is nothing better than the personal touch.

You have the opportunity to speak directly to others about your business and so they can see you passion and confidence. They can recognize that you believe in what you are doing and that passion can be contagious.
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4172 votes
Nafisa Patwa, Aff (Kenya) Top Author Forum Guru 2/19/2014 5:09 am
Affiliate since: 07/05/2024, Power Rank: 99999999 | Read Nafisa's 286 other Ask SC answers

In my view offline marketing lends a personal touch to SFI and it is not difficult to convince your friends or family to be a part of SFI or TripleClicks.

To prove my point these are the reasons why it can be equally or more effective than online marketing:-

1. Your friends particularly are likely to take up the program than an outsider that you may have found through online marketing. The trust in the program and my own personal experiences will strengthen the belief
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4167 votes
celia rutaagi, Aff (Uganda) Top Author Forum Guru 2/18/2014 12:31 am
Affiliate since: 09/03/2013, Power Rank: 99999999 | Read celia's 5 other Ask SC answers
Offline marketing can be effective especially in your own community and country.
People love one on one where they can have their confidence built up,questions answered and doubts assuaged.It can be the best way to start out.
You also reach a wider group of people especially if you at trade shows ,fairs,and seminars etc
However the down side is that,because of MLM fatigue,some people are not even willing to listen to a pitch.
That's where online marketing has an upper
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4166 votes
Ronelle Tharp, Aff (Florida, US) Top Author Forum Guru 2/14/2014 11:08 pm
Affiliate since: 10/04/2013, Power Rank: 99999999 | Read Ronelle's 268 other Ask SC answers
Yes, it can be extremely effective, especially if this is a type of advertising you enjoy doing, so your enthusiasm for your subject, SFI and Triple Clicks, will come thru to your audience.

Conversely, you will only reach the attendees, maybe some of their friends thru word of mouth, which can be a fairly small return for a good bit of effort. Advertising online can literally extend to many thousands of people with less output, and potentially much better return.

Ultimately,
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4165 votes
Robertson Dsilva, Aff (Singapore) Top Author Forum Guru 2/17/2014 7:36 am
Affiliate since: 05/05/2004, Power Rank: 320 | Read Robertson's 212 other Ask SC answers
Online marketing is the most popular avenue for marketers. People are rushing to develop and build an online presence. This has resulted in an over-saturated, extremely competitive and expensive online marketing. It’s time to welcome back some of the offline marketing methods for your SFI business and they can be as effective as online methods.

Offline marketing can get more attention than online marketing these days. A flyer placed at front doors has greater chance of being read than
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4159 votes
Paul Onubah, Aff (Nigeria) Top Author Forum Guru 2/14/2014 7:53 pm
Affiliate since: 07/28/2016, Power Rank: 99999999 | Read Paul's 3 other Ask SC answers
I will answer yes to you.

Offline marketing is actually the most effective way. It gives you the opportunity to show real life proof, that is, the evidence of your success is seen and felt physically.

My most active PSAs are those that I got through offline marking, we get to meet and discuss challenges and successes and they get to share in my every success which acts as boost to encourage them to push on.

Offline marketing has got its own challenges, but YES, it
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4156 votes
Simon Blake, Aff (United Kingdom) Top Author Forum Guru 2/17/2014 9:24 am
Affiliate since: 10/09/2013, Power Rank: 99999999 | Read Simon's 35 other Ask SC answers
In the sense of recruiting in fixed areas it certainly can be, and in may cases more so.

Think of how Network Marketing was done before the Internet - everything was done offline and those methods are tried and tested, and I am sure you are familiar with many of them. Now with the Internet every affiliate marketer has a website for recruiting and selling, and quite rightly so. But that does not mean we should abandon localised offline methods, especially for those already comfortable with
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4141 votes
Williams Ford, Aff (Georgia, US) Top Author Forum Guru 2/14/2014 2:58 am
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
Absolutely, I know offline marketing can be as effective as online marketing. Why? Simply stated it is face-to-face marketing! You have the first hand knowledge to solve the problem of that all of your prospects face - a reliable means earning additional income with low or no upfront cost or out of pocket expense. You should do all of the aforementioned advertising. Be the expert. Know your product and be clear about expectations. This is definitely the way to do business not just offline
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