Generally the form of advertising that works best for you such as generating the highest quality and most active PSAs will depend on the following:
1. Targeting the right audience.
Before you can start to acquire highly qualified leads and turn them into quality sign ups, you’ll need to come up with an effective, brand-consistent strategy. Effective lead generation strategies begin with drilling down into exactly the types of leads that are most likely to convert into sign ups. That means filtering out prospects based on your resources and goals, and narrowing your attack. And you can do this by asking the following questions:
- Who are your prospects?
- What are their common interests?
- Are your prospects mostly online or offline?
- What’s their level of interests in starting their own home based business?
- Are they coachable?
If the above information is available, then your approach can be tightly focused to define your objective and point you directly to your prospects.
2. Getting the right message to your prospects.
Ads that speak to the heart and touch a nerve are the ones that ignite interests and cause your prospects to ask for more information. But few people know how to write such an ad. Thankfully SFI has provided affiliates powerful marketing aids for this purpose. Most business owners approach advertising with the goal of merely getting their name out.
Everything hinges on the message you attach to your name. Is your message predictable and, consequently, boring? Is it believable? Is it relevant to the perceived need of the reader/listener/viewer? These are important questions that you need to take into consideration. Tempt a dog with a bowl of rice, and he'll ignore you. Put a steak in the bowl, and you'll have his undivided attention. Your prospects are no different. What have you been putting in their bowls? What kind of message are you sending to target highly qualified prospects?
3. Selecting the right form of advertising and the right medium to reach your target audience effectively.
What’s the right form of advertising that generates the highest quality and most active PSAs in growing your SFI business? Perhaps the best way to build your business fast is to start generating your own leads and by teaching your team to do the same thing.
In the long run this strategy will take you much further, much faster. You will have the opportunity to sift, soft, qualify and even brand yourself as the leader people are looking for along the way. If done properly, you can create a lead generation system that does all of the heavy lifting and even spits out a few dozen affiliate checks along the way in addition to attracting more Team Leaders to join your team.
Traditionally, most marketers are used to getting after their prospects through outbound marketing -- television commercials, print advertisements, internet banners, email mailing lists, and so on. These outbound lead generating techniques cast a very wide net that typically connects with hundreds of thousands, or even millions of prospects. You can swing around indiscriminately with your advertisement and grab leads from all over. Casting a wide net may yield you some worthwhile leads, but you'll also pull in a ton of junk leads, too.
Instead of the old outbound marketing methods of buying ads, buying email lists, etc, a very effective way of attracting highly qualified prospects is by employing inbound marketing. It focuses on creating quality content that aligns with what your prospects are most interested in so they're drawn towards your offer because they want to learn more. Inbound marketing method pulls people toward your SFI business, where they naturally want to be.
And because your SFI opportunity offer is relevant, the leads that are generated are more eager and willing to become your new affiliates. When prospects feel as though you’re an expert in the industry, or have something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.
You can use social media to employ inbound marketing. Here are the steps:
- Create your social media account and start adding groups of similar interest, “network marketing”, “Internet marketing”, online home based business”, etc. Join as many groups as you can.
- Add value by posting inspirational/motivational stuff everyday or important practical tips and never pitch your SFI business or post your SFI links. When you see people that are actively talking in groups and/or responding to your posts, add them to your list. By adding value (responding to people’s need, offering solution, etc.) and talking/meeting people all the time you’re branding yourself as a leader.
- Once you have a solid base of friends and you are posting valuable content every day, you can start conversation with people and build personal friendships.
- Always remember not to pitch your SFI business, the purpose of these chats are specifically to build trust and friendship, you can build and grow your SFI business later. All friends are your prospects and they don’t have to know that.
- It’s very important to make sure that you have a link to your blog page and to your youtube account, if you have one, on your profile so that people can find your site when they are searching around your page.
Important tip to remember:
Make a habit to build and grow your friendship, then watch your list soaring into new heights. Never forget that people join and buy from people who they know and trust and that prospects are everywhere. Never limit yourself to one thing, but never spend time doing something that isn’t getting you the results you are looking for.
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