What is the USP (unique selling proposition) of the new PrivacyMaxx product?

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5560 votes
, () Top Author Forum Guru 9/25/2015 7:08 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
"Peace of mind" is the single most important selling proposition for the PrivacyMaxx

The fact that it covers the entire family, the fact that it has a $25,000 reimbursement attached to it, the advocacy and all the other important features and benefits that make the PrivacyMaxx a great product, contribute to giving the customer a complete peace mind, knowing that they fully covered.

The risk is now very real. Any security breach is an opening for potential identify
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5446 votes
Ufuomaoghene Afekhuai, Aff (Nigeria) Top Author Forum Guru 9/25/2015 7:17 pm
Affiliate since: 07/08/2018, Power Rank: 99999999 | Read Ufuomaoghene's 238 other Ask SC answers
Good day Kumar,

This is a very nice question but first, we must know what Unique Selling Proposition is all about.

Unique Selling Proposition is Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands.

TripleClicks has over 80,000 products in which customers around the world shop at TripleClicks. PrivacyMaxx is one of the numerous products available on TripleClicks
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5358 votes
, () Top Author Forum Guru 9/19/2015 12:01 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Thanks for this question.

Unique Selling Proposition refers to any aspect of an object that differentiates it from other similar objects.

Before understanding this, we should know the back ground of Privacy Maxx.

Its one of the fastest growing crime in the United States. Statistics show that it affects one out of ten customers and costs businesses and individuals billions of dollars every year. Further more than Twenty people become victims of identity theft every
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5355 votes
VIVEK KUMAR A FAUZDAR, Aff (India) Top Author Forum Guru 9/24/2015 8:52 am
Affiliate since: 11/14/2014, Power Rank: 99999999 | Read VIVEK KUMAR A's 129 other Ask SC answers
PrivacyMaxx Family Identity Theft Protection Plan (3 years) has two USPs that makes it unique and an important product to have. They are:

1. Identity protection that is protection of one of the greatest asset one can have.
2. Service guarantee of $25000.

We are known by our identity, if it is stolen somehow, it can be a greatest setback. The following facts would prove the importance of having it.

1. Theft of individual’s identity to carry out malicious activity
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5339 votes
Andrew Anderson, Aff (Arizona, US) Top Author Forum Guru 9/18/2015 11:44 pm
Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers
The angle is personal loss, on a deep level. Here is a potential promotional spot.

The people behind Identity theft burn me up. They don't even care the damage they do. I had a friend who swiped her credit card at the gas pump and they used a dummy scanner to make a duplicate of her card information. They started making purchases in her name at stores up to 500 miles from where she lived and even spent 3 hours on an adult website that was pay by the minute.

They used the data
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5292 votes
Aina Lia, Aff (Malaysia) Top Author Forum Guru 9/19/2015 2:33 pm
Affiliate since: 10/01/2013, Power Rank: 99999999 | Read Aina's 157 other Ask SC answers
Unique Selling Proposition (USP) or in simple plain words is a unique selling points. It is how you present or describe ‘the benefits’ and not ‘features’ of Privacy Maxx, to stand out in the mind of your potential customers. The benefits that will make people want to buy Privacy Maxx.
So, what is this Privacy Maxx Family Identity Theft Protection Plan which is valid for 3 years once purchased? What are the features?

The 6 types of Identity Theft are:
1) New Account
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5218 votes
Cornelius Adewale, Aff (Nigeria) Top Author Forum Guru 9/19/2015 11:24 am
Affiliate since: 11/23/2014, Power Rank: 99999999 | Read Cornelius's 63 other Ask SC answers
Hi, Kumar,

This is really a Wonderful Marketing Question!

First & foremost, and for the benefit of all and sundry reading this presentation, a Unique Selling Proposition (USP) of a particular product is the real factor (or secret) that makes such a product to be unique or different from others of its ilk in the marketplace.
And for Privacy Maxx as a case in point, it is true that there are other ID-protection products out there. So to me, it appears that what Kumar
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5152 votes
, () Top Author Forum Guru 9/28/2015 3:15 am
Affiliate since: 12/31/1969, Power Rank: 99999999
There are other identity theft protection services that either have similar plans to that of PrivacyMaxx, and that are similarly priced, or that have some better or some worse aspects than that of PrivacyMaxx.

It becomes difficult comparing different identity theft protection services. Some have less of something, and some have more or something. One needs to know exactly what one can afford, and what one wants and needs to make a good decision as to which one to purchase.

The
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5123 votes
Marija Filipovic, Aff (Serbia) Top Author Forum Guru 9/18/2015 8:34 pm
Affiliate since: 07/04/2015, Power Rank: 99999999 | Read Marija's 11 other Ask SC answers
You can find the unique selling proposition of the PrivacyMaxx Family Identity Theft Protection Plan within its description:

Customized exclusively for TripleClicks members, the PrivacyMaxx Family Identity Theft Protection Plan provides THREE FULL YEARS of comprehensive coverage for your entire family--including a PROACTIVE monitoring system, a fully-managed family identity recovery service, and a $25,000 Service Guarantee--all for a one-time payment of just $199.

Compared to
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5077 votes
, () Top Author Forum Guru 9/25/2015 2:26 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
The Unique Selling Proposition for the new PrivacyMaxx product is YOU and ME.

We own this product by shear fact that as affiliates we co-own/operate the TripleClicks store so the USP will depend on how you view the product. This simply means you need to believe in this product and share what you believe it's benefits are to others.

It is that simple.

This may not be an easy task as it is up to us to be able to consider how to discuss and share this item with others.

There
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