Launchpad Lesson 28 reminds us that there are hundreds of methods and marketing strategies within the Launchpad and the various training modules. Any sound marketing plan should derive from them.
However, we also find there a warning by the words of Ralph W. Emerson: “As to methods, there may be a million, and then, some. But principles are few. The person who grasps principles can successfully select his own methods. The person, who tries methods, ignoring principles, is sure to have trouble.”
The relevant principles here are embedded in the SFI “Rules of Success”. Hence, any marketing plan we create should be in full harmony with those “Rules of Success”. When we apply these rules, with discernment and relentlessness, we will, very likely, reach the success we all are looking for.
This is the ultimate combination that will yield the marketing plan you are inquiring about.
Then, first, one logical question is whether we have exhaustively reviewed all the relevant “Rules of Success” and “Marketing methods” and fully applied them.
Second, each Affiliate marketer has his own personal touch. The plan I will put together will not be the same as my closest team member’s. There will always be something unique to each plan. Thus, the comments below merely outline an approach we can use to build our own marketing plan, whether we want to focus on sponsoring, promoting the TripleClicks store, working to recruit ECAS, or inviting to the Eager Zebra (EZ games, and Pricebenders auctions.
To illustrate the above points, let’s, first, look at the “Marketing Aids and Methods” for SFI, TripleClicks and ECAs. Next, let’s review the corresponding rules of success. Finally, we will combine them in an example of a marketing plan.
For both SFI and TriplecCicks, we have a wide choice for beginners, intermediate and advanced. As for ECAs, we can find excellent inspiration at the “ECA Strategies” under Training.
https://www.sfimg.com/Resources/MarketingCenter.
This wide selection provides us with the opportunities to market both online and offline.
Most of the printed marketing aids for offline campaigns can be used as visual displays in online marketing.
To head off the Ralph W. Emerson’s warnings, we need to bear in mind few principles:
(a) Let’s think big; (b) have a realistic plan; (c) Implement the plan with focus and determination; (d) always stay positive and (e) be persistent, never allowing ourselves to think about quitting.
Many other “rules of success”, among the 20 presented by SFI apply here. We should study them, understand them and apply them in the light of Gery’s introduction. I recommend everybody to read, at least one “Rule of Success” once a week.
https://www.sfimg.com/ROS/Index
It is not by mere chance that we are reminded of the “Rules of Success” in the mailings we are getting, at least once a month, from SFI Headquarters.
Keeping the above in mind, an effective Marketing plan can be based on “Online Publishing” which encompasses several marketing methods and strategies: social media, blogs, website and press releases. They all involve, to various extents, online content dissemination to draw prospects’ attention.
To fully occupy my work day, I would like to run two or three blogs, about sponsoring Affiliates for SFI, (ii) a website to promote the Tripleclicks.com, be active in social media groups for inviting potential EZ games players, penny auction bidders, and potential e-Commerce Affiliates (ECAs) .
I also would like to use Press Releases to continuously keep the attention of members of social media interest groups and the generic online organic traffic, hereby drawing them to my websites and blogs.
I would heavily use the printed “Marketing Aids” for offline campaigns as visual displays in online marketing.
The winning marketing plan is that combination of strategies, methods, and tools with specific targets to carefully defined markets, using the most appropriate means of communication, style and relationship building.
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