Before you go on aggressively promoting your SFI website to attract large amount of traffic you need to make sure that your site is complete. Most often people published a site that is not completely finished and as a result the visitors turn away due to inadequate content. If you are new to owning your own SFI website there are several steps and tips you can learn in order to help drive and increase visitor traffic to your site. Since you’re asking for big traffic to your SFI website, I assume that you’ve done the basic steps of attracting visitors to your SFI website such as submitting your site to search engines, listing your site with web directories, etc.
Here are ways to attract big traffic to your SFI website:
- First and foremost, you need to get the traffic to test your website fast, before launching a full campaign.
There are several things you can test on your site to help you increase sign ups. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sign ups conversion rate. What elements should you focus on testing before launching your traffic campaign fully?
Stick to the basics by focusing on testing the following:
1. Site navigation – Is your site user-friendly so that your visitor can easily sign up with just one click?
2. Do you have an opt-in offer, so that you can easily determine if you’re successfully capturing your visitor’s contact information?
These are critical aspects of your sign up process that need to be tested before you start driving traffic. Later on, once you've generated leads and have some steady traffic, you can move on to testing other parts of your site. With PPC search engines, you can get cheap, instant, qualified traffic--provided you bid on targeted keywords. Bidding on traffic in the PPC search engines can help your site get ranked in the free search engines, too! Bid on targeted, descriptive keywords. Not only are targeted keywords and phrases usually cheaper to bid on--they'll also attract more qualified prospects. You can use Google's AdWords Keyword Tool to research targeted keywords that attract maximum traffic for minimal cost-per-click.
Now you’re ready to start generating qualified traffic for your site on a larger scale, after you've tested and tweaked your site with a limited amount of purchased traffic. But how do you go from limited traffic to tons of traffic?
- Acquire free traffic from search engines like Google.
It’s time to tackle the organic search engines and directories. Search engines like Google and directories like Yahoo! can still be a great source of free traffic for your website. The trick is getting a competitive ranking for your best keywords. In getting to the top ranking in the search engines you need to submit/suggest your site by providing details about your site. If you submit your site exactly according to the search engines rules, you stand a better chance of getting a good listing on the first page of search results.
- Give away irresistible free content for priceless publicity.
A frequently undervalued strategy for getting traffic is giving away free content to other websites. Well-written articles can generate truckloads of traffic, as long as they don't contain a sales pitch. You want to consider and include rare, hard-to-get information that will lend your articles automatic value--the kind of information that establishes you as an expert in your field.
At the bottom of your article, write a short bio paragraph about you and your SFI business and place it at the end of your article along with (this is the most important part) a link to your site.
Search for sites that might be interested in your content, be sure to choose sites that receive attention and visits from your target market--and invite them to use your article on their site or in their newsletter at absolutely no cost. Many site owners need fresh content, so they'll be more than happy to post your articles--and it won't be long before those articles start driving traffic back to your site.
You can also give away your articles through free content websites like ezinearticles.com, freesticky.com, etc.
By submitting your article once, it will be automatically made available to thousands of websites who are seeking free, quality content.
Never underestimate the power of giving away free content. Your articles will gain more exposure, and who knows you might be contacted by high-profile magazine and portal sites related to network marketing looking for free articles to include on their sites, too.
- Use viral marketing
Viral marketing is an excellent way to spread your marketing message through free word of mouth publicity. You encourage people to pass on information about your site to others, and you use that word-of-mouth publicity to advertise your business.
You can easily implement this strategy by doing something as simple as including a "pass it on link" at the end of your free newsletter, something as simple as:
"If you've enjoyed this article, please be sure to forward it to a friend!"
By simply asking readers to take action and forward your newsletter, you'll prompt free word of mouth exposure for your SFI business without any extra cost or hassle. There are other ways in which you can put viral marketing to work, but try the above example first and see for yourself the effectiveness of this strategy.
- Search for free links on other high-traffic websites.
Link requests require minimal effort, but they can absolutely explode your traffic numbers overnight. How? If your site is a featured link on a major site in networking business (one that receives a lot of attention) your site immediately benefits from all the exposure their site receives.
- Employ e-mail marketing to attract repeat visitors.
Getting tons of traffic to your SFI website is great, but if you aren't collecting the contact information (the names and e-mail addresses) of visitors, you're wasting every single click. If visitors leave your site without signing up, there's a good chance they won't ever be back--and you'll have absolutely no way of following up with them.
You need to remember that it can take up to seven points of contact to make a single conversion, so you'll want to begin collecting visitors' contact information from day one using an opt-in form on your home page. Then send them e-mail messages to follow up and keep them thinking about your site.
Conclusion:
In order to achieve your goal of attracting big traffic to your SFI website, you’ll need to do a bit more reading and research to get an in depth understanding of the above strategies.
The marketing world is undergoing rapid changes as technology become more advance. As a SFI business owner, you also need to adapt your marketing strategy to the changes. The steps above are great ways to get your SFI website known on the Internet and help attract a large range of visitors. If you want to have a lasting position on the web though you need to be able to adapt to its ever changing ways. With the steps above you eventually will need to branch out and mold them into a way that benefits your website the most and maximizes the niche your site is in.
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