Affiliate since: 07/16/2008, Power Rank: 135 | Read Olusola's 92 other Ask SC answers

Pay Per Click (PPC) advertisement is a type of advertising where one is charged on the basis of actual number of clicks received from advertiser's site. This is different from other means of advertisement where you are charged by the number of exposure of your sites or views e.g traffic exchange. PPC is advertisement using Search engines like Yahoo Search Marketing, Google AdWords, and similar advertising programs.


Pay per click (PPC) advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. In regard to costs, of course it is better to get a natural listing in the search engines via search engine optimization, because in effect it is free rather than paid advertising. However, there is a lot of competition on the internet and you can't always get a desirable search engine ranking without using pay-per-click advertising.

You will get sign up when people click your advertisement. In order to get this conversion - people clicking and joining the opportunity or buying products, you should:

1. Generate relevant keyword to your product or opportunity. You need to frame the keyword that attracts relevant customers and combine them effectively to attract surfers. You may need to use Keyword Research Tools. Use relevant keyword and you should neither be too general nor too specific.

2. Give appropriate titles and description for your advertisement. For example if you use "Free Internet Income". The word "Free" may bring many non serious people that would just waste your fund and not follow through to signing up. In as much as you want to attract them you should write to get clicks from serious minded surfers.

3. Design Effective Landing pages for your ad. When people click your PPC ad they are directed to your website. The quality of your website is what determineS whether they will stay on to signing up for your opportunity. You need to so design your website to bring in the conversion desired.

4. Develop the good strategy to get your customers at the least cost. You need to effectively outwits competitors in business of those who search for your chosen keywords.

5. Track your campaigns. You can use key codes for specific campaigns to specific landing pages. You need to know if your ad is working and not just finish your fund without getting the sign ups.

6. Research more to become more effective. PPC is a dynamic world of advertisement. You need to be constantly abreast on keywords to use, how much to bid, what limits to set, which landing pages to use etc. It is your continuously improving these skill that brings more and more sign up.

If you effectively use these strategies, you'll get appreciable sign ups (conversion) from your Pay Per Click advertisements.



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Pay Per Click (PPC) advertisement is a type of advertising where one is charged on the basis of actual number of clicks received from advertiser's site. This is different from other means of advertisement where you are charged by the number of exposure of your sites or views e.g traffic exchange. PPC is advertisement using Search engines like Yahoo Search Marketing, Google AdWords, and similar advertising programs.


Pay per click (PPC) advertising is possibly the easiest and most
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Affiliate since: 05/03/2002, Power Rank: 322 | Read Mar's 582 other Ask SC answers

Pay per click advertising is a great way to get visitors when you need traffic for your website/blog.

How it works:

When your ad is clicked by a prospect, he’ll be directed to your website, you pay the search engine a small fee (“pay per click.”). Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

When employing PPC advertising to generate signups for your SFI business, concentrate on conversions, not clicks.

A successful pay per click advertising campaign include the following important points:

1. Tracking your Conversions

- A visitor sign ups in your blog/website “Call to Action” page.

2. Allocate a Sensible Budget for your PPC Advertising

Depending on your marketing plan budget a rule of thumb for setting aside a sensible budget would be:

Cost per click is less than (<) conversion rate x total clicks x profit/conversion
In short the amount spent per click should always be less than the total profit earned per click.

3. Have your Niche Keywords

Focus on narrow keywords not on broad terms. You might have a high probability of your broad terms always included in the search results when prospects type your keywords but a big disadvantage is the cost per click. It might cost you quite high, since a lot of advertisers bid on the broad terms and the chances of conversion might be lower. Focused keywords will most likely cost less and far more effective than broad terms. Most PPC services such as Google and Bing can provide estimated cost per click and searches per day for keywords.

4. Employ Accurate Descriptive Phrases

Generally pay per click advertising requires that you write a couple short descriptive phrases about your offer. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your target audience. Also verify that your language adheres to the rules enforced by the pay per click service – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.

5. Focus on Quality

Google and Bing determine which ads appear on the page and where based on an advertiser’s Ad Rank. Your Ad Rank will depend on the highest amount you’re willing to spend for your PPC ads and the Quality Score, a metric that takes into account your Click-Through Rate, relevance and your quality of your landing page. This system allows winning advertisers to reach potential customers at a cost that fits their budget.

Pay per click is now a basic Internet marketing tool. Very few businesses can afford to ignore it. But you have to avoid the more-clicks-is-better mentality. Focus on conversion and return on investment, rather than clicks and you can build a profitable PPC ads campaign.
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Pay per click advertising is a great way to get visitors when you need traffic for your website/blog.

How it works:

When your ad is clicked by a prospect, he’ll be directed to your website, you pay the search engine a small fee (“pay per click.”). Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

When employing PPC advertising to generate signups for your SFI business, concentrate
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Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers

Your question suggests that you are looking for a silver bullet that will cure your recruiting setbacks. Let me make crystal clear, PPC advertising is expensive. Nonetheless you can control your costs. Variables that make your ads ineffective are:

1. Poorly organized ad campaigns.

2. Non-relevant keywords.

3. Low advertising budget

4. Poorly optimized landing page.

5. High cost per click

Thus, to get the best results and generate quality SFI signups from your ppc ads always do the following:

1. Create multiple ad groups within each ad campaign that use highly relevant key terms for an optimized landing page. Be sure to maintain key terms in the headline of the ad, the domain of the landing page and the landing page itself. This ensures a higher quality score for your ppc campaign.

2. Know your demographic. Times of day, days of the week, and time of month are critical to the success of your ppc campaign. Avoid running ads during off peak hours. Run your ads during the most favorable times based on traffic to your domain.

3. Content management should be set to specific and not broad. All of this is based on key terms and whether or not you want to specifically target key phrases or use broad match. Broad match will get you more hits, impressions, and clicks but ultimately you sacrifice quality. If you use exact match and you have a high quality score then your signups will be more targeted but fewer in number. I recommend key phrase matching which favors longer tailed keyword phrases.

4. If your ppc campaign is producing efficiently, never stop the ads from running during peak activity. Monitor your ads and always track for improvement.

If you do the above, not only will you have a good ad strategy but also it is one that will produce signups at lower costs. At the end of the day, costs are considered investments so you can expect a reasonable return on your time and effort. You have to find that comfort zone for yourself as their is no single cure for the issue of prospecting except to keep at it tracking for improvement.
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Your question suggests that you are looking for a silver bullet that will cure your recruiting setbacks. Let me make crystal clear, PPC advertising is expensive. Nonetheless you can control your costs. Variables that make your ads ineffective are:

1. Poorly organized ad campaigns.

2. Non-relevant keywords.

3. Low advertising budget

4. Poorly optimized landing page.

5. High cost per click

Thus, to get the best results and
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Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers

Pay Per Click advertising can be very expensive if you don't have the right tools and knowledge.

You have to constantly keep your eye on ROI or Return on Investment, and know how to laser target your prospects. You want people ready to work and willing to invest in themselves so that you get a active return on what you spend in acquisition. You are not going to achieve that if you target terms like free home business, earn easy income, or make money in 30 minutes a day.

You need to be able to boil down your niche to attract ready to start affiliates at a low cost per click.

Instead of targeting high traffic but high competition keywords like , "Start Home Business" or "Business Opportunity", you need to get people who are not just beginning their search and wont cost you $6-$7 a click to have them load and then leave your page. A ready to join prospect will search for terms like, "Reliable home business under $500" or "stable retail affiliate programs", they will possibly be researching SFI and may use terms like, "SFI success stories" or "Does Joining SFI Cost Money" or "Strong Future International Review".

These more targeted search terms will have fewer people bidding on them and will also catch the prospect further along in the decision making process when they are ready to join a certain type of program or even a certain company.

Converting these PPC visitors is another story.

You should have your own site with information about the program and possibly a free report attached to an autoresponder to capture leads you can then follow up with. In these pages you will be able to pre-sell the reasons to join SFI and prepare your prospect for what to expect when they join, but the most important factor is getting some type of means of contact started because the fact is, most people need to see an offer 7-9 times before they decide to buy in. If you aren't capturing leads you are just preparing your visitor to be someone else' PSA.

Hope this helps you get a good start, as for tools to research keyword competition I use Jaaxy which will help you find low competition related search terms that have a monthly search volume. It also has tools to help you find related domain names and review competition so you can see what they are doing right and tweak it to fit your marketing.


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Pay Per Click advertising can be very expensive if you don't have the right tools and knowledge.

You have to constantly keep your eye on ROI or Return on Investment, and know how to laser target your prospects. You want people ready to work and willing to invest in themselves so that you get a active return on what you spend in acquisition. You are not going to achieve that if you target terms like free home business, earn easy income, or make money in 30 minutes a day.

You
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Affiliate since: 12/31/1969, Power Rank: 99999999

Hi Osaro

Pay per Click advertising is a great way to recruit new affiliates who are more likely to be active.

The advice I would give is;

Write a Great Ad - Have a headline that jumps out at you and makes you take notice. Have a call to action on the ad (eg. "Learn More NOW) You only have a few seconds to grab someones attention.

Target your ad - It's tempting to throw your ad at everyone but this will only cost you more money and get worse results. Target your ad at the people who are looking for an opportunity. Do some research and target specific countries and age groups, even by gender. If you target correctly you may end up with less sign ups but they will be a much better quality

Set a budget for your ads and test different ads and targets to find out which one is doing the best for you.

Have a look at your target country/s and determine when it is best to start the ad running. There are good times and not so good times to start your ad.

Don't forget to use keycodes to track which ads are performing for you.

In summary...

Great ad
Great targeting
Test..Test..Test

And watch your budget.
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Hi Osaro

Pay per Click advertising is a great way to recruit new affiliates who are more likely to be active.

The advice I would give is;

Write a Great Ad - Have a headline that jumps out at you and makes you take notice. Have a call to action on the ad (eg. "Learn More NOW) You only have a few seconds to grab someones attention.

Target your ad - It's tempting to throw your ad at everyone but this will only cost you more money and get worse results.
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Affiliate since: 01/13/2006, Power Rank: 99999999 | Read Michael's 101 other Ask SC answers

Hello Osaro and SFI friends,

I suggest getting away from the biggers PPC providers and going with smaller, more targeted platforms. Bidvertiser has been good for me in the past and you can set a tight budget. There are many others if you search for them. Just check reviews before you start.

Target your campaigns to specific sites rather than search results. You will have more success if you aimed at a 'stay at home mums' page than you would using the term 'stay at home mums' in search results.

If you can use images in your ads, use them. The Internet is a visual place.

Rather than sending people to the SFI a gateway links try sending them to a personal video message where YOU will tell them what you have to offer. Then send them to your SFI Gateway link. A personal touch can make all the difference. It shows them YOU are human too.

In your text ads your first line has to attract their attention. Make it believable and DO NOT make statements that are outrageous such as MAKE MONEY FOR FREE. This may bring you sign ups but, they will not stay active in your team. WORK ONLINE FROM HOME is a much better heading.

There are service providers who can run your campaigns for you but you may need a LARGE budget. Make sure they can provide you with at least 10 contactable references from different industry sectors before you engage their services.

Good luck friends. May 2015 be another great year for us all.
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Hello Osaro and SFI friends,

I suggest getting away from the biggers PPC providers and going with smaller, more targeted platforms. Bidvertiser has been good for me in the past and you can set a tight budget. There are many others if you search for them. Just check reviews before you start.

Target your campaigns to specific sites rather than search results. You will have more success if you aimed at a 'stay at home mums' page than you would using the term 'stay at home mums'
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Affiliate since: 08/06/2012, Power Rank: 249 | Read Ronilo's 408 other Ask SC answers

Pay Per Click (PPC) or Paid to Click (PTC) programs are one of the richest source of affiliates. The reason is, those people who re joining PPC and PTC programs are there to earn online.

So when you advertise to PPC and PTC you are in front of audience who are ready to join anything that will give them online income.

So, what are the best methods of generating sign ups? Here are my tips

1. Choose a PPC/PTC sites having at least 100,000 members. - obviously we need more people to see our ads.

2. Choose a PPC/PTC sites that are operating for at least two years - There many PPC/PTC's that come and go. Stable PPC/PTC sites adds credibility to the ads shown in that sites. - You can do this by simple research on forum about PPC/PTC.

3. Make a catchy ads. If you do not know how to make one, you can again make a simple search for examples of a catchy ads.

4. Optimize your ads by tracking the number of clicks on your different ads. Use different keycode for different ads. Put them in excel so that you can compare which one is generating more clicks and sign ups.
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Pay Per Click (PPC) or Paid to Click (PTC) programs are one of the richest source of affiliates. The reason is, those people who re joining PPC and PTC programs are there to earn online.

So when you advertise to PPC and PTC you are in front of audience who are ready to join anything that will give them online income.

So, what are the best methods of generating sign ups? Here are my tips

1. Choose a PPC/PTC sites having at least 100,000 members. - obviously we need
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Affiliate since: 12/31/1969, Power Rank: 99999999

Hi Osaro,

Your question is very interesting. Actually I have an experience about generating signups with Pay Per Click (PPC) advertisement. PPC advertisement is an internet advertising model used to direct traffic to websites. You, as an advertiser, pays the publisher (typically a website owner) when the ad is clicked. Using PPC is quite costly especially if your ad is regarding making money online or work at home and the likes.

You can choose from many PPC publishers to advertise. Of many, I have tried Google Adwords and Bing Ads ( Yahoo Bing Network). To advertise in Google Adwords, you cannot advertise and bring potential affiliates directly to SFI site. To pass through, you need to advertise using your domain, and after that you smoothly direct your potential prospects to SFI sites.

If you want your text ads or banners to be listed among top lists (example: at a position 1 to 10 ) so that surfers will catch their eyes on your ads, you need to put a high bid amount on your selected keywords. Your keywords must be carefully thought of so as to create a relevance with your ads and landing page or site.

So far, I got some amounts of signups with PPC. If you use catchy but real and honest text, you will get a high click-through and thus high conversion. Anyway, the quality of your signups are debatable. Some people say they get good affiliates while others say so so. It is up to you to guide your affiliates to become your stars. It depends on your effort as well as your luck.

Good luck.

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Hi Osaro,

Your question is very interesting. Actually I have an experience about generating signups with Pay Per Click (PPC) advertisement. PPC advertisement is an internet advertising model used to direct traffic to websites. You, as an advertiser, pays the publisher (typically a website owner) when the ad is clicked. Using PPC is quite costly especially if your ad is regarding making money online or work at home and the likes.

You can choose from many PPC publishers
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Affiliate since: 01/16/2015, Power Rank: 99999999 | Read NASSIMA's 5 other Ask SC answers

The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate signup for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store.

The difficulty is in the execution. In order to get the most out of your pay-per-click marketing campaign

- you need to follow a few best practices:

Keyword research for PPC can be time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Ad-Words advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.

Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.

Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.

Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.

Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI.

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The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce
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Affiliate since: 12/31/1969, Power Rank: 99999999

Pay per click advertising is a horrible way to get visitors when you need traffic for your website/blog because it costs you money right out the gate and gives you (generally speaking) the same attrition rate as free ads.

How it works:

Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. You budget a certain amount for the ads, select the frequency of appearance based on keywords and other analytics. Once your ad is live, people who click on your ad go to your blog or your gateway link, and boom, your account gets debited for the cost of your ad.

Now, obviously, not everyone who clicks is going to sign up, which means that some of your money is lost to no effect. Additionally, those who do, well, we know that we're facing roughly a 97% attrition rate (at least according to one of my upline sponsors). This can mean that you have a sizeable investment long before you have an active team of any size.

Now, if you're going to use, PPC ads, you want to track not only clicks, but conversions (so you can get an idea of how many people are actually following through and sign up). You'll also want to track how many of the sign-ups actually prove active.

You see, your outgo (how much your paying the PPC service is)

(Cost per clicks) x (total numberr of clicks)

but the money you get back is

(total number of clicks) x (conversion rate) x (profit from commissions from your conversions).

You're far better off using free sources for opportunity seekers, particularly ones which allow you to meet people in person. You stand a far easier time showing people your successes face-to-face, and you wind up doing it at far less expense. One of the best things about SFI is the fact that we can all do this without spending even a time of our own money--don't waste your hard-earend cash on this.

So, dividing out by the total number of clicks, in order to make a profit, your cost per click needs to be less than the product of your conversion rate and your profits from commissions. Or, in math terms:

if (Coversion Rate) x (profit from sign-ups) < (Cost per click), YOU LOSE.

I could go into the hit-or-miss guessing game to figure out which keywords are going to be good choices not shared by others, but the fact is that not only are you in direct competition with everyone from SFI using these, but with members of every other affiliate program out there--and there are *tons* of them.
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Pay per click advertising is a horrible way to get visitors when you need traffic for your website/blog because it costs you money right out the gate and gives you (generally speaking) the same attrition rate as free ads.

How it works:

Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. You budget a certain amount for the ads, select the frequency of appearance based on keywords and other analytics.
...more