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In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3224 votes
, () Top Author Forum Guru 12/30/2014 12:43 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
In an advertising campaign is better to use fewer words in a pleasant and attractive commercial form, you must use keywords to attract interest ,to attract newcomers convincing them to be interested in your ad, words to show the essence of SFI, you have to think how my ad stand out? how do I differentiate from other similar adverts?, what message do I want to convey ? Basically we want to send a simple message in a few words to convince more people to enroll in SFI.
Writing a message with many
...more
3218 votes
, () Top Author Forum Guru 12/30/2014 4:33 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Use a short ad title.
Your ad should contain 6-8 sentences,no more.

Present a hook,not a book.
Too wordy,they will not read it.

Less information is better.
Ask yourself why you like SFI.

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3215 votes
, () Top Author Forum Guru 12/30/2014 11:39 am
Affiliate since: 12/31/1969, Power Rank: 99999999
It is better to provide less information, because there are a lot of people who advertise this business, and the name SFI is used too many times in bad or good way, and that can send away people, so better not tell company name immediately.

In my opinion it is better to tell less, but enough to interest people, and when they sign up you can explain everything else.

So, short but interesting add, no company name, you can add image in it, and be persistent :)
3213 votes
Timothy Hanson, Aff (Pennsylvania, US) Top Author Forum Guru 1/1/2015 12:40 am
Affiliate since: 04/10/2014, Power Rank: 99999999 | Read Timothy's 11 other Ask SC answers
I think it is important to provide accurate information. Many affiliates and ECA's who are selling PSA's are falsely advertising this wonderful business. Be honest and upfront about the opportunity that SFI offers. Use the information and facts provided by SFI in their very own ads.

The length of your ad will depend on what type of advertising you are doing. If you are posting text ads keep the body short with facts and a call to action. If you are building a splash page consider highlighting
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3212 votes
Tom and Diana Woodrow, Aff (Nevada, US) Top Author Forum Guru 12/30/2014 11:11 pm
Affiliate since: 03/31/2013, Power Rank: 99999999 | Read Tom and Diana's 69 other Ask SC answers
Less is more!

Often people (myself included) will try to oversell their product or business opportunity or, even, themselves.

Be concise. Be brief and to the point.

Why? Because most peoples’ attention span is very, very short. Also you may want to remember that many newspapers are written to the level of sixth graders.

So take a hint from the pros and keep it short and sweet.
3209 votes
Robertson Dsilva, Aff (Singapore) Top Author Forum Guru 1/2/2015 8:34 pm
Affiliate since: 05/05/2004, Power Rank: 215 | Read Robertson's 212 other Ask SC answers
In your advertising campaign it is better to provide less information emphasising on the salient points and key words. People will only want to read what stands out or something catchy.

The lesser the information, the more the product or service captures your prospective customer’s attention.

Your content is what really matters and with the appropriate keywords the prospect zeros in on your campaign.

Have strong headlines and test your ad.
3206 votes
Vijayan Bhat, Aff (India) Top Author Forum Guru 1/1/2015 8:54 am
Affiliate since: 08/16/2014, Power Rank: 99999999 | Read Vijayan's 63 other Ask SC answers
Hello Alma,

My opinion is to provide LESS information but few tips may be considered as below.

The ads that perform best are relevant to the target audience and are written with clear, compelling words:

• Choose words that grab the attention of your target audience. Put yourself in your audience's shoes as you're creating your ads.

• Give people a reason to take notice and click to learn more by highlighting special offers, unique benefits, whitepapers,
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3200 votes
Michael Dlamini, Aff (South Africa) Top Author Forum Guru 12/30/2014 10:55 am
Affiliate since: 02/08/2020, Power Rank: 99999999 | Read Michael's 202 other Ask SC answers
Hi Alma!
For good advertising, you must provide as less information as possible. The information must be well planned. That is why you must take your time when making adverts. It must be short and it must make the reader to be curious. When the reader wants to know more. You get the reader's attention. Then it gives you a opportunity to explain and recruit the person.
If there is too much information, it will be too long and people might not read it. Some people might misunderstand your
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3192 votes
Williams Ford, Aff (Georgia, US) Top Author Forum Guru 1/1/2015 8:53 pm
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
Less is better than more because if you give the wrong information you will help your prospect to make a premature decision base on your misinformation. Keeping it simple will ensure success. SFI is free to register and join. The income opportunity is real. Offer your assistance 100%. When you try to explain too much in one ad you complicate the issue and confuse the prospect. Grab attention by using emotional triggers that will attract your ideal prospect. Leave enough mystery about your
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3184 votes
Dan Stanescu, Aff (Romania) Top Author Forum Guru 12/31/2014 6:43 am
Affiliate since: 10/21/2014, Power Rank: 99999999 | Read Dan's 20 other Ask SC answers
Hallo ALMA
Happy new year !!!
I think very long texts do not serve advertising. People will be surprised with pleasant stuff . I found such an attraction that has aroused the curiosity of people who have sent messages. I mean that , TripleClicks allows you to send a song to be heard and I was surprised to see that many have wanted to open mail, to join the Triple Clicks and listen to the song . I tried with NFL but was less successful . It follows that we must give the public what she
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