Hallo, Luis De Gouveia
A. The first observation is about the kind of affiliate you want to attract.
The question is not only to attract affiliates, but rather to attract those who are more likely to be active, duplicate our efforts and build their businesses.
We have had enough concerns expressed about inactive affiliates. Although there is no guaranty whether an affiliate will be a star, there are some possible strategies to enhance the potential of attracting the right associates and avoiding the “tire kickers”, those who do very little and complain a lot.
B. The second observation is about your focus on “Classified ads” which seem to restrict to newspapers, magazines and the advertisement classification niches found there
This approach may stem from a narrow view of today advertising supports and tools
Let’s not limit ourselves to paper ads. Newspapers as a media support are a dying business niche. Today any newspaper has an online presence that is growing while the printed support is losing readership.
Online Advertising offers you much more opportunities and tools to promote SFI, define your target markets, and word your ads properly to weed out not committed prospects.
C. Strategic Advertising and Marketing to attract the right kind of Affiliates.
(1) Target countries: among the most active SFI Countries are India, the USA, the Philippines, Pakistan, South Africa, Nigeria, Kenya, Canada, the UK
(2) Write your ads as to weed out those who will likely not be active and pick the interest of those who may be very committed to being successful. To do so, stress the different aspects of SFI’s work. The one who responds to your ad will have an idea of what to expect and will feel comfortable with the amount of information available to help him.
(3) Put emphasis on the long term commitment SFI requires by clarifying that there is no such thing as a “Get rich quick” schemes. They are all false promises.
D. Keywords and Adwords
This is the part to which your question seemed to be pointing.
In view of SFI business model, the following keywords will be appropriate:
(i) Home based Business with over 15 years of successful track record. Most opportunity seekers have been burnt by fly-by-night ventures that disappeared soon after the prospects paid their entry dues. This will put them at ease.
(ii) Free to join. SFI does not require any entry fee. Today nearly all business opportunity will claim to have something free. But most will give you the initial video or landing page and claim it to be free information
(iii) Multiple Streams of Income. This is now a standard feature in online business ventures. Most prospects may come to expect it. Nearly all online business product developers strive to offer more than one way to earn money. Thus we need to show that SFI has some of the best.
(iv) Leave your Credit Card in your wallet. How many a prospect has maxed out their credit card with little to show for it. When they realize that they do not need to pay anything, they relax and pay attention to the information being made available to them.
(v) Training Provided at No Charge. This is one of the greatest benefits SFI offers to affiliates. The training is thorough and on-going. Even the SFI veterans that have been here for many years continue to benefit from new developments, new tools and new marketing support.. Further the training is multi-faceted, coming from Corporate as well as affiliates. The teaching of duplication is an important part of the training.
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