Approaching the CEO or other VIP of a large national company to become ECA is feat worth preparing for. It is a Big challenge!
Like David in the Holy Scripture, you only have a slingshot and a few stones in your pocket to kill the giant Goliath.
So preparation is crucial.
As CEOs and other VIPs of large corporations will be difficult to approach, their lofty positions require them to be surrounded by numerous staff who have individual duties ad responsibilities. These CEOs and VIPS are constantly spending their time in the boardrooms, discussing strategies and other important ways to conquer the business world. They won’t have time for a small fry like us.
So do a research, find out the name of the company’s advertising executive or manager. Then prepare a letter addressed to this person. Type your letter on a printed TC Letterhead with a short message asking for appointment any time and any day of the week that’s convenient so that you can do your short presentation in person.
Start the preparation. Purchase a TripleClicks Portfolio, if you haven’t got one yet. It is a very handy zipped-up portfolio in a cool green colour with the TC logo in it. Fill it with half a dozen TC ECA brochures, X-Cards, and other TC litiratures. Have a business card to give away and provide your prospects your contact information in case they'd like to ask you some questions later.
On the day of your appointment arrive early, dressed properly with a tie if you’re a guy and a business dress if you’re a lady. You want to impress as a professional.
For quick and professional presentation, have a laptop or any device with you. Select to present an ECA with similar products as your prospect and how being an ECA himself he can help his company’s products gain international exposure and boost his company's profits because of SFI’s global reach.
After the interview, give a Gift Card as a thank you for his time.
If it doesn’t work out the first time, try again. there’s another Goliath waiting for you! Replenish the stones in your pocket, and aim for a good shot next time.
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Approaching the CEO or other VIP of a large national company to become ECA is feat worth preparing for. It is a Big challenge!
Like David in the Holy Scripture, you only have a slingshot and a few stones in your pocket to kill the giant Goliath.
So preparation is crucial.
As CEOs and other VIPs of large corporations will be difficult to approach, their lofty positions require them to be surrounded by numerous staff who have individual duties ad responsibilities.
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