You will need to train your team on the need for social media participation, explain the audience you’re aiming to market/sell to, and explain how to establish budget/resources. The actual social platforms being used will all determine how a social media program can and should be promoted. This can be taught with a few key questions that should be a part of your social media strategy:
1. What is the primary goal? Secondary goals?
2. Where does the target audience spend their time on the social web and what do they do there?
3. On what social platforms is your business already participating?
4. What existing resources can be reassigned or adjusted and what new resources will you need to forecast and budget for?
You will need to train your team on how to promote social participation and that this is directly tied to your goals, audience, tactics and resources. Promotion will impact awareness, create traffic directly and indirectly. Analyzing and monitoring need to be in place from the start as well as ongoing to track your progress and then used to refine your social media platforms chosen running forward; just like any other digital marketing effort.
You will need to train your team on the need for social media participation, explain the audience you’re aiming to market/sell to, and explain how to establish budget/resources. The actual social platforms being used will all determine how a social media program can and should be promoted. This can be taught with a few key questions that should be a part of your social media strategy:
1. What is the primary goal? Secondary goals?
2. Where does the target audience spend their time ...more
