Irrespective of the size of the company you have set your sights on to become ECA, your approach should be exactly the same as in dealing with all sizes and types of businesses.
Professionalism is the word.
Build up your profile and SFI/TCs profile within your local community first.
You want your prospect ECAs to be aware of you and familiar with SFI/TC even before you approach them. Ideally they would be already curious or interested to know about SFI/TC. It would also be ideal if they either know you or have been made aware of your good standing within the community. These should make your task easier.
Prepare yourself.
Make sure that you are well familiar with the ECA program. Ideally you are an ECA yourself and have been for a while experiencing 1st hand how SFI/TripleClicks deal with ECAs and how the program works. Be prepared to answer any of the prospectives questions with authority and certainty.
Make an appointment.
Even if you know the CEO personally, make an appointment. This is not going to be a social call. It’s a business call and making the appointment not only ensures that you do meet in person but also sets the tone of the meeting. This is serious business.
Prepare your presentation.
Work out a strategy of how you are going to approach the subject of the meeting. What you are going to say and how you are going to say it. It is better to be over prepared. Consider slides, power points or similar aids. Rehearse your presentation.
If you believe that showing them your own ECA store would be beneficial, do so.
Meeting date.
On the date of the meeting make sure that you are well dressed and groomed.
Arrive at the appointed time. Do not be late.
Carry yourself well – good deportment and with an air of confidence.
Speak with confidence.
Ensure that the other persons at the meeting would know that they are dealing with a professional who is passionate about his business.
If they are enthusiastic about becoming ECA and want to apply straight away, help them to do so. Strike while the iron is hot.
If they are unable to give you an answer straight away, leave pamphlets with them including your calling card. Give them a day or two to think over it. Follow up with them then offering to answer any questions they may have and assisting them become ECA.
If they say no, thank them for giving up their time to listen to you. Don’t be shy about asking them if they can recommend another business that might benefit from becoming ECA. If they really dislike what you are offering, the might recommend their opposition! That would be a big mistake on their part!
At all times – be professional.
Happy recruiting.
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Irrespective of the size of the company you have set your sights on to become ECA, your approach should be exactly the same as in dealing with all sizes and types of businesses.
Professionalism is the word.
Build up your profile and SFI/TCs profile within your local community first.
You want your prospect ECAs to be aware of you and familiar with SFI/TC even before you approach them. Ideally they would be already curious or interested to know about SFI/TC. It would
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